Brian Schrader Email & Phone Number

United States

As VP of Product at an automotive digital ad agency, I spearhead the development and launch of cutting-edge marketing solutions. I manage design, development, and strategic marketing initiatives, ensuring our products not only meet industry demands but also amplify our clients' success. My expertise lies in crafting tools that empower agencies to thrive in a competitive market. Leveraging our sophisticated tech stack, I help partners achieve their marketing goals, underscoring our dedication to delivering unparalleled value and elevating marketing effectiveness.Ask me about using your First Party data and creating effective marketing campaigns.

San Francisco Bay Area

Create Bonnier Motorcycle Group Digital strategy and increasing brand awareness, advertising effectiveness and general digital engagement. Work with the edit team on SEO best practices and types of posts that grow traffic. Work with sales to maximize revenue opportunity with new ad offerings. Work with dev to build new brand sites and increase user engagement. Since starting with Cycle World we have grown from 6000 daily users to over 60,000 ave daily users. Oversee the digital strategy and product of the entire Bonnier Motorcycle Group. www.cycleworld.comwww.motorcyclistonline.comwww.dirtrider.comwww.sportrider.comwww.atvrider.comwww.motorcyclecruiser.comwww.hotbikeweb.comwww.baggersmag.comwww.streetchopper.comwww.superstreetbike.com

San Francisco

Build the best digital platform and offerings possible for our brand and our advertisers.

As Director of Product for Jumpstart I worked with sales and operations to come up with the best offerings for our advertisers and publishers. Assisting in proposal development and sales meetings, as well as new product creation. Coming up with ideas around new ad offerings on our site, and new product packages for large digital campaigns. Key projects included launching of a new Cycle World web site and increasing their digital offering across multiple new platforms. I also created and managed the Road & Track auto show iPhone app.

As Jumpstart merged with HFM US I have transitioned into a technical project manager. I now head up internal projects to streamline efficiency and improve product. Working with both internal developers and contract employees I have directed multiple projects from ideation to completion.

As Product Manager of Search, I am responsible for the vision, direction and revenue management of Jumpstart Automotive Media’s Search Engine Marketing Product. I work closely with the sales, marketing and search operation teams to ensure that Jumpstart Automotive Media is producing the best possible product.

As director of Search Marketing I started our dealer program with 1 dealer and built it to 3/4 of a million in revenue a month. I developed the systems to bill, manage and create accounts. Created connections with SEM vendors managed margins and hired a team of 5. I managed and coached the team until I promoted one of my hires and moved to the role of product manger.

Inside sales of Automotive advertising. SEM, Leads, Display and BT

Level 3 certified Ski instructor of Child, Adult and Private ski lessons