Erica Lindo Email & Phone Number

San Francisco Bay Area

San Francisco Bay Area

Demand Local empowers Automotive Advertising & Marketing Agencies to Scale and Grow their Businesses. Our Digital Ad Infrastructure was built from the ground-up specifically to serve the Automotive Sector by unifying our proprietary technology with some of the industry’s leading media and technology services. Demand Local is a pioneer in adopting newer media, and technologies to better bridge the gap between advertisers and buyers.Demand Local has a proven track record of successful business relationships with some of the largest Auto Ad Agencies and Dealerships in North America for more than a decade. We provide cutting-edge solutions such as Geo-Fencing, Walk-In Attribution - Registered Showroom Visits, Mobile Marketing, Facebook Advertising, Connected TV Advertising, Inventory Marketing, Dynamic Display Ads, Search Engine Marketing, Video Marketing, Audio Advertising, and Amazon Advertising.• Responsible for identifying and pitching to prospective clients and agency partners for Demand Local.• Maintain a book consisting of both renewals and new business. Focus on selling to agencies and large retail clients.• Clients consist of over 15 large agency partnerships and over 5 single retail locations.• Work with agencies as main point of contact to develop media strategy, budget allocation recommendations and media execution.• Responsible for providing agencies with performance reporting, optimization updates and digital post-campaign analysis .• Work with internal ad operations and account management teams to execute media buys and develop optimization strategies.• Monitor the digital landscape and competitors’ marketplace for progressive opportunities to increase engagement and site traffic in order to reinforce awareness of dealership associations and local dealerships.

Jacksonville, Florida Area

•Managed a large territory of clients and prospects resourcefully capitalizing on all sales and retention opportunities•Conducts in dealership training's, events and incentives for staff as it relates to helping build their brand and impact bottom line of sales•Diligently and creatively promoted Cars.com brand offerings to current clients and prospects alike- building strong relationships with Owners, CEOs, General Manager, other managers, internet staff and sales staff. •Uses Salesforce strategically to prioritize deals or customer issues, log successes, build effective forecasts & track short and long-term business goals and KPIs •Assist clients with customizing and creating unique digital marketing plans through Cars.com, social media, other 3rd party sites,SEO & SEM channels. •Lead large dealer group discussions and create presentations to focus on brand initiatives, generate future business, strengthen current relationships, strategize to increase ROI, and drive value of Cars.com brand.

Jacksonville, Florida