Brian Shields Email & Phone Number

Toronto, Canada Area

Leading the redevelopment of the employee intranet to better meet the needs of a multi-site organization and incorporating best practice in terms of navigation, content development and technology.Manage the production of high quality internal communications materials such as intranet news stories, all employee emails and announcements.Manage the organization and implementation of corporate level meetings including all employee, town halls, bi-monthly direct reports meeting and… Show more Leading the redevelopment of the employee intranet to better meet the needs of a multi-site organization and incorporating best practice in terms of navigation, content development and technology.Manage the production of high quality internal communications materials such as intranet news stories, all employee emails and announcements.Manage the organization and implementation of corporate level meetings including all employee, town halls, bi-monthly direct reports meeting and conference call meetings.Manage the corporate intranet through the development of news stories, posting of external industry related stories, corporate information, announcements, policies and requests for updates to content, to ensure that the intranet is a useful and effective communications vehicle and information resource for employees.Develop and implement communication strategies, communication plans and key messages that support internal communications and the employee engagement action plan.Engage in ongoing outreach across the organization to seek out upcoming communications needs and develop strategies and tactics to meet them.Consult with senior management regarding internal communications initiatives. Show less

Toronto, Canada Area

Provided strategic communications advise, issues management, materials production, and event management.Wrote articles for internal and external audiences for both web and print mediums. Created communications plans for both internal and external audiences .Editor-in-chief of employee intranet, managed content and collaborated with divisions across the organization on content development.Managed the development and delivery of town halls for an audience base of… Show more Provided strategic communications advise, issues management, materials production, and event management.Wrote articles for internal and external audiences for both web and print mediums. Created communications plans for both internal and external audiences .Editor-in-chief of employee intranet, managed content and collaborated with divisions across the organization on content development.Managed the development and delivery of town halls for an audience base of 800 located in multiple locations. Show less

Toronto, Canada Area

Responsible for the the development and deployment of communications materials across a range of mediums including website and intranet, articles for print, speeches, and presentations.Researched, developed and implemented employee communications plan designed to foster employee engagement, which included a employee survey, researching of best practices, a strategic review of existing communication channels and proposal for an upgraded employee intranet.Managed the development… Show more Responsible for the the development and deployment of communications materials across a range of mediums including website and intranet, articles for print, speeches, and presentations.Researched, developed and implemented employee communications plan designed to foster employee engagement, which included a employee survey, researching of best practices, a strategic review of existing communication channels and proposal for an upgraded employee intranet.Managed the development of the RFP and selection process for successful vendor tasked with the complete redesign of the OPA corporate website, led a comprehensive inventory of the existing website with the vendor and managed the development of three proposed interface designs for the new site.Worked with all divisions in the organization to ensure that web content was current, accurately reflected the corporate themes, program/initiative specifics, and that it was technically sound.Developed, wrote and edited employee newsletter to foster improved internal communication. Show less

Toronto, Canada Area

Managed a team of four program managers and four registrars in the development and delivery of more than 100 full- and multi-day conferences, seminars and convention sessions per year.Developed and successfully launched a new product line of partnership conferences targeted to the business sector, resulting in revenues in excess of $140,000 in the first year.Chaired a "new partnerships" committee, tasked within the development of a comprehensive and targeted sponsorship program… Show more Managed a team of four program managers and four registrars in the development and delivery of more than 100 full- and multi-day conferences, seminars and convention sessions per year.Developed and successfully launched a new product line of partnership conferences targeted to the business sector, resulting in revenues in excess of $140,000 in the first year.Chaired a "new partnerships" committee, tasked within the development of a comprehensive and targeted sponsorship program within the healthcare sector. Show less

Toronto, Canada Area

Managed the development of 20-plus full- and multi-day conferences and seminars targeted to healthcare leaders and decision makers on a range of timely current issues and topics..Worked with hospital executives and board members as part of the the planning committee process in the development of conferences and seminars.Established strategic partnerships with the Toronto Board of Trade, Calgary, Ottawa and Nova Scotia Chambers of Commerce for the marketing and delivery of new… Show more Managed the development of 20-plus full- and multi-day conferences and seminars targeted to healthcare leaders and decision makers on a range of timely current issues and topics..Worked with hospital executives and board members as part of the the planning committee process in the development of conferences and seminars.Established strategic partnerships with the Toronto Board of Trade, Calgary, Ottawa and Nova Scotia Chambers of Commerce for the marketing and delivery of new healthcare education programs targeted to the business community. Show less

Toronto, Canada Area

Designed and implemented an integrated energy efficiency communications and marketing strategy targeted to Ontario hospitals that included: an energy information resource website, direct marketing; online and print components; education seminars and training; surveys; and events.Developed and organized a series of cross-province energy retrofit assistance clinics to encourage Ontario hospitals to plan energy retrofit projects and tap into existing funding programs.Directed the… Show more Designed and implemented an integrated energy efficiency communications and marketing strategy targeted to Ontario hospitals that included: an energy information resource website, direct marketing; online and print components; education seminars and training; surveys; and events.Developed and organized a series of cross-province energy retrofit assistance clinics to encourage Ontario hospitals to plan energy retrofit projects and tap into existing funding programs.Directed the development of a new energy conservation workshop, Energy Monitoring, Targeting and Reporting, attended by more than 150 health care facility energy managers.Worked with Ontario Ministry of Energy on the development of communication strategies to encourage Ontario long-term care facilities to become more energy efficient. Show less

Vancouver

Worked with a broad range of clients in the design, development and updating of their websites.Wrote and edited content, designed webpage layout, determined technical requirements, maintained and updated websites, developed new graphics and optimized images.

Bachelor Of Arts (B.A.), Communications

Bachelor Of Arts (B.A.), History, Minor: Political Science

Multimedia And Web Development

Graphics Fundamentals