Brian Smith Mba Email & Phone Number

United States

Orlando, Florida, United States

• Responsible for delivery of ($1.2M) worth of projects, while ensuring the quality of 30 new websites' creative work and SEO rankings achieve the KPIs set. • Managed large integrated end-to-end projects from creation to deployment. Delivering exceptional thought leadership for all branding objectives and creative work that drives results.• Facilitated and maintained 500 project timelines, built requirements, scope, daily stand-ups, creative reviews, and client check-ins, and assigned priorities and tasks to the team while managing ten resources.• Collaborated with the CMO, art directors, and developers on client presentations and feedback opportunities. • Authored the digital creative processes and improvement plan that delivered over 500 efficient projects.• Overhauled client communication, accelerating asset gathering, client feedback, and project completion by 25% while increasing client satisfaction by 35% and increasing profit by 10% on projects. • Nurtured positive, collaborative working relationships with colleagues. Championing the work of the Creative Team and helping promote a strong reputation with clients.

South Florida

Responsible for managing hundred's projects throughout the hospital’s different lines of business including: Advertising, PR, Web, Development and Digital. Utilizing my strong communication skills to disseminate requirements with internal and external stakeholders, as well as a PM consulting firm. Established reporting and new workflow's that helped streamline processes that yielded better team utilization and quicker turnaround time on projects.

Orlando, Florida Area

Sr. Account Manager, Digital Customer Experience, Sales & Marketing, Resort Operations • Drafted creative briefs helping to distill clients’ desired marketing needs into succinct actionable requests.• Responsible for a team that managed 700+ annual projects in Workfront.• Launched Marriott Vacation Club Mobile App; developed the go-to-market strategy for communications. • Created an anti-recession microsite to mitigate post-sales cancelations, which saved $65 million in sales. • Redeveloped messaging strategy for Exclusive Owner Events, resulting in a 25% revenue increase.• Identified optimal target markets for direct mail and email tactics, supplying a pipeline of over 75,000 leads.• Identified optimal target markets for direct mail and email tactics, supplying a pipeline of over 75,000 leads.• Ideated and created three F&B private label brands: Pizza Cucina, Butcher Block Shop, and Traveling Cow Creamery. The Pizza Cucina brand saw a 15% increase in sales YOY and has expanded internationally.

Lakeland Florida

Assisted in defining projects scopes, objectives, and deliveries for point of purchase marketing materials that reached all 1100 stores across seven states.Led projects that involved cross-functional teams.Delivered excellent client facing and internal communication to partners and stakeholders. Exicutated projects in various marketing mediums, print, newspaper, magazines, flyers, point of purchase signage, billboards, social posts, radio and digital ads.

Orlando, Florida Area

Liaison between the Sales and Marketing teams. Developed creative briefs, strategic input and project launch documents. Managed multiple Member appreciation events across Walt Disney World property. Lead facilitator for the Sales & Marketing participant counsel, as well as a contributing member of The DVC Sales and Marketing Action Committee.Member of The Villas at Disney’s Grand Floridian Resort & Spa development team. Assisted in managing the marketing project plan supporting deliverables and tactics leading to a recording breaking grand opening week.

Orlando, Florida Area

Assisted in scheduling, staffing and labor needs of 250 Cast Members supporting 50 locations and four Disney Cruise Line ships, implemented a staffing performance matrix identifying the highest producing locations.Ensured a seamless Guest experience by performing tasks directly impacting the daily performance of the Disney Vacation Club Sales Center operation, including monitoring effective Guest tour flow and auditing length of tours.Served as Manager on Duty, requiring swift and decisive decision-making impacting tour credit and sales incentive exceptions, staffing and Guest-impact issues

Orlando, Florida Area

Generated over 3,000 leads that produced over $35MM in sales.Annually maintained one of the highest closing percentages earned the prestigious Leadership Circle award two years in a row.Selected to the Disney Vacation Club event team, Supporting sales and marketing initiatives that extended our reach in various on and off (WDW) property markets.Selected to work aboard the Disney Cruise Line. Working alongside Cruise Directors and Hotel Directors to ensure on board marketing collateral and talking points reach the Guests.

Executive Masters In Business Administration, Business Administration And Management, General, Cum Laude

Sports And Fitness Managment, Sports Marketing

Activities and Societies: Competition Coordinator for the University of Wisconsin-Parkside Recreational sports leagues Vice President.