Brian Soo Email & Phone Number

Malaysia

Leading change through innovations at Fire Fighter Industry - a 50 year old family owned fire safety company based in Malaysia. Since the formation of the team, we have1. Become the leading fire safety company on all major ecommerce platforms in Malaysia2. Become the first fire safety company to launch a Home Content Insurance partnership(with Generali Insurance)3. Reimagined how fire extinguishers look like through hyper customized fire extinguishers for brands and personal house-holders4. Expanded our Direct-to-Consumer reach through digitalization5. Focus on ESG through our Recycling of Fire extinguishers There's much more we're doing and looking to do. If you'd like to collaborate, do reach out!

Mentoring students who are in their Design Thinking classes of which we will judge on their Demo Day at the end of the semester.

Malaysia

Serving as the Youth Chairman for The Federation of Malaysian Manufacturers(FMM). FMM is the voice of manufacturers in Malaysia as we work closely with both the industries and government. With over 12,000 members in Malaysia, we are one of the largest trade organizations in Malaysia.The Youth Committee's goal is to have more youth be part of the manufacturing industry through 1. Monthly factory visits to our members to learn while visiting2. To learn through fireside chats of experts in the industry3. To network through our events by FMMWe are constantly looking to have more youths, if you know any, please reach out!Our definition of youth - <45 years old

San Francisco Bay Area

Lume transforms your phone into a full-fledged content creating machine via a case. The case allows for interchangeable lenses, adds back the headphone jack and a memory card slot. www.shotonlume.com

Uc San Diego

• Established the first Malaysian association in UCSD with over 50 active members.• Coordinated fundraisers with an average of 300% profit whilst promoting Malaysian culture.• Increased engagement amongst member by implementing big-little pairings.

Downtown San Diego

• Own market research projects for our Marketing and PR teams• Collaborate on website improvements and other marketing projects• Continue ongoing competitive analysis records• Research specific potential clients for Sales and Marketing teams• Follow up with trade and industry events that our CEO will speak at

Kuala Lumpur, Malaysia

A social food app that helps you decide on the place to eat by swiping pictures of food. The team was sprouted from winning the first StartUp Weekend - Kuala Lumpur and moved on to StartUp Weekend ASEAN. The CEO was given the opportunity to pitch the U.S. Secretary of State, John Kerry and said "Even if his start-up fails, his energy will lead him to something else". Three months later, the team had a beta app with close to 1,000 initial user sign ups.

Kuala Lumpur, Malaysia

• Supported a senior executive by providing analytical support on public offerings, mergers & acquisitions.• Analyzed financial information relating to specific companies, to determine how an organization is positioned to deliver for investors.

Revelle College

• Shot and edited over 1,000 images to be published on college magazines and media outlets.• Shot portraits for every member of every organization under the college.

Petaling Jaya, Malaysia

• Boosted online sales by 200% by implementing growth hacking in the marketing strategy.• Single-handedly shot new product images and uploaded to Lazada, an online marketplace.

International Studies, International Business

Activities and Societies: Malaysians in America at UCSD, Undergraduate Business Network, Model United Nations.Co-founded Malaysians.

Cambridge A-Levels, Economics, Computing, Mathematics

Activities and Societies: Student Council (Publicity Director), Animal Hugger's Club (Publicity Director)

Malaysian Certificate Of Education, 10A'S

Activities and Societies: School Track and Field Team ( 400m, 800m, 4x400m ) Placed 3rd for 800m and 4x400m in my first and only year.