Brian Vargas Email & Phone Number

United States

New York, NY, US

New York, NY, US

Washington, District Of Columbia, US

• Create, optimize, and monitor all Humane Society International’s digital advertising campaigns by working alongside the Senior Director of Digital Marketing.
• Manage Humane Society International’s entire social media presence across Facebook, Instagram, and Twitter.

Bethesda, MD, US

• Led the Starwood to Marriott brand migration effort as a Digital Client Services Manager tasked with a vast client portfolio of 200+ luxury hotels.
• Managed and executed $2M worth of hotel website (HWS) content spanning SEO, content, social, merchandising, reporting and paid media.
• Provided the highest level of customer service by quickly and effectively responding to client digital brand migration and software questions everyday.
• Issued custom hotel-level web optimizations to drive direct bookings to increase each hotel’s sales and awareness across a wide spectrum of services.
• Served as the primary point of contact for the Americas Brand, Marketing and Digital (BMD) team and as a digital web subject matter expert (SME).
• Planned, directed and coordinated all website activities across multiple digital work streams to ensure individual hotel website objectives are met.

North Bethesda, Maryland, US

• Led and managed the creative strategy for our 4-high-profile customer-facing multi-brand national promotions with the VP of Advertising.
• Developed and managed digital assets, affiliate publisher relations, briefs, meetings, estimates, budgets, analytics and aggressive project timelines.
• Coordinated affiliate marketing campaigns that have a focus on ‘Booking Direct’ on ChoiceHotels.com, the Choice mobile app and global sites to increase RevPAR.
• Partnered with cross-functional Choice Hotels internal teams; Loyalty, Studio, Mobile, Media, Sales, Email, Brand strategy and Legal, as well as external agencies; MMGY, McCann Erickson, Havas Media and InnerWorkings.
• Identified key-performance indicators from advertising campaigns by analyzing attribution decks to adjust and optimize for future campaigns.
• Researched, A/B tested and implemented advertising trends, which lead to increases of 10% in ROI and customer interaction across digital banners.

Rockville, MD, US

• Managed all internal and external multi-brand marketing and advertising campaigns for Montgomery County Golf’s 9 golf courses.
• Designed record high performing E-Mail-marketing campaigns and creative content to strategically target our segment of over 40,000 members, resulting in a 44.96% increase in click rates and an 18.36% increase in open.
• Coordinated all advertising and marketing efforts from all segments including public, multi-membership, and senior players.
• Ensured all 200+ MCG brand campaigns were developed, budget tracked and executed on schedule by managing close communications with MCG executives, managers, the external graphic designer, and the external website.
• Strategically segmented campaigns for MCG’s customer database of over 40,000 members, resulting in a 36.84% decrease in un-subscriptions.
• Worked with the CEO and Revenue Manager on developing MCG’s marketing strategic plan and strategic communication plan, resulting in increased organizational marketing efficiency.

Cleveland, OH, US

• Ideated, developed and led an award-winning property management Mobile App concept intended to increase job efficiency for sales reps.
• Developed a property management spreadsheet, which aggregated capital expenditures, subcontractors, paint suppliers, and key contacts.
• Advertised brand product specials to prospective and active customers in a manner that provided solutions and benefits.
• Led weekly project status meetings with district management, which allowed me to master listening and presentation skills.

Baltimore, Maryland, US

• Assisted undergraduate/graduate students with resume, cover letter and job interview prep.
• Maintained and progressed CISC’s academic website, Facebook, and LinkedIn profiles.
• Served as a representative of CISC throughout the campus with professionalism.
• Outreached to the campus community about services and upcoming events.
• Conducted a brief orientation with first-time users before they meet with career counselor.
• Accurately identify issues needing professional staff intervention and direct the students appropriately.

Baltimore, Maryland, US

• Represented the USG brand in a professional and positive manner at all times.
• Gave campus tours to prospective students and community members.
• Shared their experiences at USG as part of student panels.
• Assisted with Open Houses, Graduation Celebration, and other events on campus.
• Promoted USG at community college and high school campuses alongside USG staff.

Washington, DC, US

• Proposed and coordinated industry-related events; networking events, Galas and fundraisers to promote DelfinoCo. brands.
• Provided brand management consulting in sustainability, social media and marketing for clients.
• Managed clients social medias, such as but not limited to: LinkedIn, Facebook, Instagram, Twitter and Google+.
• Actively illustrated blog posts and created introduction videos for clients.