Brian Varner Email & Phone Number

Brooklyn, New York, United States

Woodward, Pa

New York, New York

Liaison to ownership for all business operations while setting and overseeing the execution of company standards. Deliver measurable, high-quality, timely results to achieve business plans and meet financial objectives. Develop long term strategies to competitively position the company. Work productively in tandem with sales, marketing, business development, production, accounting, and, facilities on ideas and procedures. Hiring, training, supervising, development, and retention of venue/event team members and management. Develop key partnerships with vendors to build and leverage strong, lasting relationships achieving increased revenue and brand awareness.A few key achievements in this tenure include:~ Executed 65 premium and high-profile events a year for a diverse range of clients, with a customer service first mentality which was the basis for a 50% client retention rate.~ Developed and managed a P&L and budgeting system that was instrumental in increasing revenue by 15%, and reducing overall expenses by 10%.

Greater New York City Area

Oversee the premium execution of VIP and high-profile events for a diverse range of brands, agencies, and production companies; while working in a team environment and overseeing 5 full time employees and 15+ event specific staff. Worked creatively to make aesthetic upgrades to venue, changing our brand and making the venue more appealing to potential clients. Created a consistent and streamlined invoicing process to reduce turn around time for clients and eliminate potential for errors. Developed a tracking document that helped organize all event needs and ensure street activities permits, COIs, floor plans, and run of shows were obtained. Negotiated contracts, processed invoices/expenses as well as order all supplies and inventory. A few key achievements in this tenure include:~ Implemented operational best practices across all events including safety, security, ADA, sustainability, risk management, venue setup, and traffic flow.~ Executed 120-140 event days a year by creating a work plan keeping all parties on the same page internally while working with the client to make sure we properly achieved their goals for success.

Greater New York City Area

Authored sales and overview documents for communications with client. Managed site selection, timelines, feasibility studies, cost analysis, and contract negotiation processes. Oversaw all aspects of host site/venue, city and government agency relations. Guide daily activities to ensure effective management of all TV production and event integration. Provide hands on leadership, coaching, and supervision of staff on communication, events management, live event production, and guest services to achieve strategic goals.A few key achievements in this tenure include:~ Championed financial goals through proactive P&L management, business planning, forecasting, and cash flow analysis for multiple multi­-million dollar budgets.~ Produced and managed key projects for clients, utilizing all available assets to provide a maximum return on investment.~ Leveraged talents and expertise to provide visionary leadership, developing event management arm of company. Expanded organizational portfolio and offering adding 20% more revenue to the company.~ Designed and implemented a Vendor RFP process to streamline and better execute event elements.

Burr Ridge, Il

Functioned as primary NBC production liaison for all competitions and live event. Directed and provided effective leadership to 3 full­‐time staff, 20+ vendors, and 40+ on­-site seasonal staff. Managed overall development of competitions in collaboration with key industry representatives and athletes in all areas. Supervised live event production team in coordination with TV, sponsorship deliverables, overall guest experience, tour initiatives, webcasts, and award ceremonies. Oversaw all athlete relations and communications to 600+ athletes, 50+ agents, and 80+ team managers; fostered and maintained positive relationships and strategic partnerships. Coordinated with public relations and marketing to provide storylines for progressive efforts and initiatives.A few key achievements in this tenure include:~ Achieved aggressive business goals using thorough management of daily activities and a $30+M budget.~ Acknowledged for restructuring and creating concepts and fresh ideas for the summer tour; final result was a 33% reduction on expenses while maintaining revenues.~ Ensured full sponsor integration into the event through athletes, course branding, live event promotions, and a yearlong awards program that crossed all media platforms.~ Coordinated with ISF and 81 countries on inaugural world championships as a catalyst to have skateboarding included in the Olympics.

Beijing, China

Worked closely with arena on all aspects of event operations. Created and managed a $3.5 million budget ensuring budgetary compliance and keen attention to detail. Functioned as primary liaison with host organization and on­‐site liaison to host broadcaster CCTV and BTV (Beijing Television) on all fronts. Oversaw venue layout and build process, including prompt resolution of customs/international shipping issues. Developed plan and oversaw execution of all on­‐site signage, logos, and sponsor deliverables.A few key achievements in this tenure include:~ Oversaw and led initiative to extend brand into the international marketplace with 3 stand­‐alone events in Beijing, China (China Invitational). The event was broadcast internationally and within the US.~ Assessed needs and executed athlete and partner hospitality program to achieve strategic goals and provide TV content.

Aurora, Il

Provided a fresh perspective while working with the creative department to design the marketing campaign and oversaw distribution of that message across all mediums (print, digital, TV, and outdoor). Developed and managed media partnerships creating collaborative programs with partner roster to maximize exposure for event and sponsors.A few key achievements in this tenure include:~ Envisioned and implemented a strategic marketing plan, resulting in overall ticket sales increase of 78%.~ Utilized excellent interpersonal skills to form and maintain strategic alliances with national and local sponsors, successfully creating a cohesive grassroots marketing platform.~ Drove success of a 5­‐stop summer tour through skillful event marketing management, including budget, media partners, sponsorship integration, vendors, front of house and guest services.

Aurora, Il

Drove effectiveness and operational efficiency of the Tour Partner Summit, a 100­‐person conference and hospitality program for sponsors. Compiled and analyzed on­‐site research.A few key achievements in this tenure include:~ Employed exceptional leadership and organizational skills to develop, recruit, train, and manage individuals for a 250+ volunteer program.~ Worked collaboratively in developing and executing the sponsor and tour signage plan for 30+ venues.~ Led creation of event service and operations plans for a 5­‐stop summer tour including: financial management, front of house, volunteer management and guest services.

Greensboro, Nc