Professor da matéria de Marketing na graduação de Administração.

Curso "Business Intelligence aplicado para Marketing Digital"​Curso "Construção de Dashboards em Excel"​http://aldeiaco.com.br/cursos-aldeia/

Curso: Master em Direção de Comunicação e Marketing Digital.Matéria: Métricas Digitais (Business Intelligence)

Responsible for: - Online Media and Digital Audience acquisition.- Inbound and Lead generation focused on the B2B market.- Data Strategy (Business Intelligence)- Intelligent Content- Marketing and Process Automations.Clients: Ticket (Edenred), Copel Telecom, Klabin, Cora Residencial Sênior, Beckman Coulter, Veek, Thinkseg, Mundo Irys, Repom, Wap and others.Tools: Similar Web, SEM Rush, Fanpage Karma, Sharp Spring, Zapier, Supermetrics, Tableau, Google Data Studio, Google Tag Manager, Linkedin Sales Navigator, Navegg, Google Analytics, Advanced Excel, Power Point, Google AdWords, Linkedin Business, Facebook Business and others.

Curso: Pós-Graduação Negócios DigitaisMatéria: Métricas Digitais

Clients: Sky, Nestlé (Nutren), Nextel, Cyrela, Porto Seguro, Losango, Banco Original, J&J (Acuvue), Pernambucanas, HSBC, Tigre, Volvo, Grupo Pão de Açúcar, Gazeta do Povo, Votorantim, Gol, Cultura Inglesa, Hughes Net and Others.

Responsable for the development of BI Web Analytics area of digital marketing shares of Telefonica / Vivo working on strategies, intelligence, project delivery and implementation methodologies of Web Analytics analyzes and Media Performance of digital properties (website, landing pages, hot sites, social profiles ...) and institutional actions and online media campaigns the company whenever possible in real time, monitoring the results of lead generation, sales and revenue.Integration, analysis, data modeling and information of each impact process and customer relationship with the Vivo brand, to the acquisition of one or more products and services.Daily I am responsible for organizing, directing and creating dashboards, specific reports, predictive analytics, accessibility, performance and usability of websites, profit calculations, LTV and return (ROI) for BI tools and enhancements.Control and acquisition of digital marketing tools (analytics, A / B Test, DMP, RTB, Heat Maps, Front-end BI among others), development of Business Cases and Business Plans tools, actions and BI projects, and work directly with the performance agencies validating scopes of analysis, metrics plans adn technological implementations of the tools.Tools: Adobe Marketing Cloud (RTB, DMP, AB Test & Target), Adobe Report & Analytics (Omniture), Google Analytics, Advanced Excel, Power Point, Google AdWords, Tableau Software, Data Warehouse, Data Modeling.

Clients: AMBEV, Cyrela Brazil Realty, CAIXA, SECOM (Secretariat of Social Communication of the Presidency), EDP, Semp Toshiba, Ideal Invest, Tele performance, GOL Airlines, Carrefour and others.Development of BI area of GrupoTV1 (TV1.com) and management sector staff, as well as control of deliveries of clients.Monitoring and full analysis (web analytics) of online actions (online advertising, website, hot site, social media ...) of each client. Development of deliverables in different formats according to the needs of the job of each client.Tools: Adobe Marketing Cloud, Report & Analytics (Omniture), Google Analytics, Advanced Excel, Power Point, Google AdWords, Tableau Software.

Clients Ford Brazil, Johnson & Johnson, Kraft, Microsoft, Porto Seguro, Pernambucanas.Monitoring and full analysis (web analytics) of online actions (online advertising, website, hot site, social media ...) for each client, as well as measurement and development of dashboards (KPIs) and reports on advertising campaigns presentation format and navigation sites and hot sites. Also the planning and development of measurement strategies, as well as the creation of tagging documents and metrics map.Tools: Google Analytics, Omniture, Advanced Excel, Power Point, Google AdWords, MySQL.

Advertising management and profitable partnerships in the portal. Prospecting for new business in the areas of AdNetworks (EZTarget, Lomadee, AdSense ...), shopping, email marketing and special partnerships with way of business by CPA (commissioning).Responsible for increasing audience in the portal through actions in partnership with marketing sectors, business area and writing (journalism) company.Support business area. Relationships with agencies and advertisers, strengthening communication with updating and sending Media Kit periodically.Metrics Management (Web Analytics | BI - Business Intelligence) of the portal. Weekly report generation containing all the indicators needed for general or in-depth analysis.

Online Media, Metrics and Web Analytics (BI - Business Intelligence).Clientes: GVT, POP, Vono.

Online Media, Metrics and Web Analytics (BI - Business Intelligence).Clientes: Oi, FIEP, Cimentos Itambé, Medic Supply, Avaí F.C....

Online Media, Metrics and Web Analytics (BI - Business Intelligence).Clientes: Carmen Steffens, Berlanda, Via Inox Tramontina, Arena Store, Laffayette, Free Itália, Procorrer, Território, Daju, Prata Rara...

Online Media, Metrics and Web Analytics (BI - Business Intelligence).Clientes: Sépha e Lojas KD.