Brian Adam Email & Phone Number

Folsom, Ca, Us

PowerSchool connects students, teachers, administrators, and families with the shared goal of improving student outcomes. I am leading the Marketing Operations and Analytics team.

Satellite Beach, Florida, Us

Client provides cloud-based education software. Consultancy encompasses migration of marketing systems and design of processes to enhance lead to opportunity creation, marketing program performance evaluation, and operational efficiency.

San Francisco, Ca, Us

Recruited, led, and retained despite unforeseen company challenges, a much lauded global team responsible for marketing analytics, lead flow process design, MarTech adoption, and email marketing.* Attained 30% increase in hot lead to opportunity conversion by implementing a user-friendly follow-up experience for warm prospects and customers. * Managed the implementation of data flows from source systems to company data warehouse and analytics tool (Snowflake and Tableau). Architected Marketing performance dashboards.* Built martech stack from the ground up as to accommodate a 10x growth in company employee count and substantial increase in Marketing program investment

Milpitas, Ca, Us

• Created Marketing Analytics Dashboard used to evaluate the success of marketing programs. Analysis and recommendations lead to the cancellation of non performing programs including $280K in banner ads, and increased investment in specific events and content syndication vendors with high relative ROI.• Managed lead tele-qualification team of three. Implemented major improvements to speed the delivery of qualified leads to the Sales team.• Lead the Marketing migration off proprietary/shared Dell systems onto SonicWall instances of Salesforce.com and Eloqua following the divestiture of SonicWall from Dell.

Austin, Tx, Us

• Ran analytics on Lead to Opportunity to Revenue including ROI by campaign/ publisher• Grew contact database of target job titles by over 100% and improved the completeness & cleanliness of existing contacts. Increase competitive vendor intelligence by 40%.

Dublin, California, Us

Created Extremely Predictive Lead Scoring System• Top 10% of leads (A rated leads) generated over 70% of sales pipeline• Bottom 70% of leads generated 5% of sales pipelineManaged a 4-member telemarketing lead qualification team, enhancing qualified leads per representative by 50% through the establishment of SLAs for highest-priority leadsCreated insightful marketing analytics & reporting dashboards in Salesforce.com, Microsoft CRM, and Excel• Conversion of inquiries into Sales opportunities• Campaign ROI

Waterloo, On, Ca

• Created a site license financial model used by sales as a tool to help close large customer deals. Three $1M+ deals were closed in 2007.

Us

Director of Sales Operations • Redesigned the sales forecast process. Conducted cross-functional weekly executive call in which proactive measures were taken to eliminate support, production, pricing, or other issues that may negatively impact product sales.• Mined sales database to improve service renewal rate. Created pricing & sales incentives that improved initial sale of support contracts. Service bookings increased 100% year over year in the 1st half of 2006. Finance Controller - Data Business Unit • Renegotiated multiple licensing contracts, saving Terayon over $400K. Finance Manager • • As project manager for the sale of our Telco Business Unit, negotiated the sale of excess inventory, office equipment and the ongoing business with buyer completing a $3M transaction.

Redmond, Washington, Us

Milpitas, Ca, Us

Dayton, Oh, Us

Mba, Finance

B.A., Economics

Education record