Brian Eaggleston Email & Phone Number

Chicago, IL, US

Design and execute marketing strategies to advance the goal of the American Medical Association's Improving Health Outcomes Group to prevent chronic disease.

AMA STEPS Forward™ practice improvement strategiesAMA STEPS Forward is an interactive practice transformation series offering innovative strategies that allow physicians and their staff to thrive in the evolving health care environment by working smarter, not harder. Physicians looking to refocus their practice can turn to AMA STEPS Forward for proven.

Greater Chicago Area

Manage and direct all aspects of engagement for medical students and residents across the United States. Responsibilities include developing and executing business and marketing plans, budgeting, oversee all policy and advocacy efforts, product development and manage, recruit and retain staff while developing their marketing, sales, customer insight and.

Chicago, IL

Oversee all aspects of AMA partnerships for the Member Benefits PLUS program. Responsibilities include managing a team that develops the sales, marketing and integration strategies; client relations and contract negotiations; market research, product development, and customer service/sales training; oversight of revenue and expense budgets, and execution.

• Execute multi channel marketing tactics to support the annual direct mail, email and PURL initiatives.
• Develop advertising media plans and purchases advertising space.
• Facilitate the creation of all collateral.
• Development of member involvement events.
• Evaluate market research for the purpose of developing market plans and strategies.

• Increased realtor participation from 42% in 2004, to 57% in 2006 for the Phoenix Division.
• Customized Realtor focus groups, collateral and website for events, training, and new community previews.
• Coordinated and executed sponsorship of events, seminars and training classes.
• Planed all corporate and customer relations events.
• Coordinated advertising plans including: ad placement, media contract levels and budgets.
• Researched and analyzed effectiveness of advertising campaigns.

• Restructured customer win-back process, reducing timeframe by66% to increase revenue and customer satisfaction.
• Conducted training classes for new process implementation.
• Established single point of contact for sales & customer
• Liaison between business customers and Executive Office on disputes to avoid or cease litigation.
• Negotiated contract liability to retain customers.

Master Of Arts (M.A.), Integrated Marketing Communications

Architecture And Related Services

Education record