Supporting and managing the new Research Insights program

Led marketing of SaaS-based automation platform to help managed service providers (MSPs) deliver multi-tenant cloud services. Redesigned messaging and positioning. Enabled and supported channel sales collateral, positioning, training, sales presentations and campaigns.Designed process for rapid, cost-effective development of new marketing messaging for startup. Although OS33 had released a new interface for its SaaS product, no new messaging or positioning had been developed. Applied proven best practices to develop and implement high-impact core messages and value propositions that served as the foundation for all future marketing- and sales-related activity.

Developed and executed marketing and communications plans that generated new opportunities, delivered qualified leads, drove partner sales and increased market awareness for a B2B software business unit of a Fortune 100 provider of information infrastructure solutions. Earned multiple company Excellence Awards. Led four direct and two indirect reports.Built high-impact international team through insightful, effective management. Established competitive intelligence (CI) team Bangalore, India. Mastered the intricacies of managing associates from a different culture. Acknowledged by EMC’s country manager as the only EMC North American manager with no associate turnover. Made competitive intelligence a strategic asset. Ensured sales deals weren’t lost due to insufficient or outdated CI.Leveraged ITSM experience and marketing skill to build powerful messaging and positioning. Acquisition of software company focused on automated IT Service Management (ITSM) provided an opportunity for EMC to position and sell six acquired products as a holistic single solution. Leveraged ITSM training and certifications to develop new messaging and positioning that enabled the business unit’s largest single-customer software sale ever ($22M), and refocused ongoing sales initiatives on solution-centric selling.

Identified potential opportunities and fulfilled contract work for clients including IBM, Gartner, Saugatuck Technology, Bitpipe, Tower Group, Novell and CallStreet. Guided clients in customer relationship management, asset management, application integration and business intelligence.Performed detailed business-needs and cost-benefit analysis that prevented an oral surgery practice from making more than $30,000 in unnecessary technology purchases.Developed strategies that positioned IBM's On Demand computing strategy for small and midsize businesses in multiple industries.

Reduced costs and improved quality of content development for this market leader in IT-related research and advisory services. Managed daily IT news commentary partnership with CNET. Created content strategies that increased web-site visits and opportunities for direct sales of research documents. Headed team of seven. Commercialized almost zero-cost, multimillion-dollar revenue product that became a company’s licensing standard. Many groups wanted to republish Gartner content. Designed model to standardize content syndication and republishing of content already developed. Made $4M revenue stream possible at virtually zero additional cost.Received 4 promotions in 10 years: from Copy Editor to Business Technology Writer to Senior Business Technology Writer to Manager Interactive Services Products to Senior Director, Writing & Content Management.