Brian Greenbaum Email & Phone Number

Raleigh, North Carolina, Us

Raleigh, North Carolina, Us

Lead designer on Pendo’s Analytics product team. Pendo is a platform for product teams to track & optimize user behavior, engage with their customers or employees, and help plan product improvements.

New York, New York, Us

Lead UX design & user research of Sakara’s web and iOS apps. Sakara is a $150M/year ecommerce leader in plant-based prepared meal programs and clean consumer products.

I help tech startups grow with Product/UX design and product strategy.

San Francisco, Ca, Us

Led product for Square’s mobile, in-person payments terminal, which drives >$400m in annual adjusted revenue.- Owned the product roadmap for Square’s mobile payments terminal with a focus on pricing, hardware ordering, and driving growth of the new seller base via onboarding and early-lifecycle optimization experiments.- Product managed a cross-functional team of analysts, designers, marketers, and software engineers across web, Android and iOS platforms.- Collected customer insights via phone interviews, in-person visits, surveys, A/B tests, product usage and support interactions to inform product prioritization.- Collaborated with key stakeholders, management, and other product managers to achieve company goals and resolve inter-team dependencies.- Grew sales of Square’s Contactless and Chip Card Reader by 50% among new sellers.- Mentored junior and recently transitioned product managers.

San Francisco, Ca, Us

Led cross-functional Growth efforts and International expansion for Weebly’s website building service for small businesses.- Increased annual incremental revenue by $10M+ over 40 experiments designed to optimize conversion, packaging, pricing, and retention.- Created dashboards and reports to track, measure, analyze, and share effects of experiments on core KPIs.- Launched Weebly into the UK, German, and French markets by localizing the product and marketing websites, implementing Euro and Pound payments, and expanding native domain-name offerings.- Managed the domain name and Google Apps for Work integration products representing 34% of Weebly’s annual revenue.

San Francisco, California, Us

Responsible for trial and feature onboarding, engagement, in-product assistance, and Inbox for Zendesk’s customer experience platform for small businesses.- Led cross-functional efforts to deliver a simple trial experience.- Increased enablement and usage of key features during trial by up to 60%.- Developed a methodology to design for awareness, activation, and usage of all new major features.- Launched Zendesk Inbox, a free standalone product for simple shared-email collaboration in September of 2014 (zendesk.com/inbox).

Led product design for a pre-launch startup that is revolutionizing the way people learn and teach online.- Developed wireframes and high-fidelity mockups of core functionality.- Contributed production code in Ruby on Rails, HTML, JS, and CSS.- Managed feature backlog, ran ideation exercises, and promoted agile best practices for project management.- Conducted user testing sessions to validate design assumptions.

Mountain View, California, Us

Led vision, strategy, roadmap, and implementation of Biz Sites, a tool for small businesses to build and market their website online.- Launched a private alpha in three months and a public beta in six months.- Achieved startup development pace within a large-company by keeping the team small and collaborative, development incremental and agile, design simple, and testing frequent.- Increased 0-day publish rates by 3x over existing website building tool.- Collaborated closely with design and research team on concept tests and usability studies of static and interactive prototypes.

Mountain View, California, Us

Responsible for delivering delightful experiences for small business owners using Homestead and Intuit’s website-building products and services.- Lead design on projects covering diverse objectives, such as launching new products, increasing conversion of trial customers to paid, driving repeat use, and decreasing support issues.- Conducted needs assessments with senior management, support, sales, marketing, development, and real customers to determine product requirements and scope.- Designed and user tested low- to high-fidelity prototypes to validate and verify design concepts.- Delivered detailed specs for both design and functionality of new products and features.- Project managed small to large projects from concept to release, always on time and within scope.- Lead design efforts to market, convert, and retain new and existing customers, contributing to the organization’s 40 percent year-over-year growth.

San Carlos, Ca, Us

Managed production on a seven-person content development team for a web-based educational software company specializing in university level material.- Developed and conducted usability studies of new features. Formulated data-supported recommendations for product and site improvements.- Actively involved in all levels of new product development including constructing requirements, specifications, data designs, and lo-fidelity prototypes.- Analyzed student performance and activity data to understand behavioral factors.- Produced and maintained XML-based content for interactive homework assignments, tutorials, and digital textbooks.

Member of an internal group that increased awareness of usability and accessibility issues to intranet, internet, and application developers within the Census Bureau.- Worked with clients and contractors to identify user groups, generate representative tasks, and develop testing procedures.- Performed usability tests (local and remote) on multiple websites and applications.- Analyzed user behavior and made data-supported recommendations.