Overseeing all marketing objectives for Saletin Real Estate Group, encompassing five dynamic business units in both the commercial and residential market segments. Specializing in leveraging innovative strategies to enhance brand visibility, drive client engagement, and achieve strategic growth objectives across diverse real estate portfolios.

Collaborated with a team of 12 team members in the development and implementation of creative conceptual approaches that addressed 100% of client’s business challenges. Engage with clients from the finance, pharma, hospitality, and packaged goods industries to determine creative and brand vision, audit business strategies, and finalize budgets. Draft agreements and proposals and introduce high-impact creative strategies to boost awareness and revenue generation.• Rebranded and… Show more Collaborated with a team of 12 team members in the development and implementation of creative conceptual approaches that addressed 100% of client’s business challenges. Engage with clients from the finance, pharma, hospitality, and packaged goods industries to determine creative and brand vision, audit business strategies, and finalize budgets. Draft agreements and proposals and introduce high-impact creative strategies to boost awareness and revenue generation.• Rebranded and repackaged Fandeli Sandpaper for domestic (US) distribution, improving overall visual appeal against the number one brand in sandpapers, 3M.• Launched ASPCA’s Mission Orange marketing and educational toolkit that provided resources necessary to support community outreaches for pet adoption, care, and wellness.• Formed long-term relationships with clients, including ASPCA, Bank of America, Destination Hotels and Resorts, Baystate Financial, Blount Fine Foods, MetLife, Securian Financial, and Fandeli International. Show less

Spearheaded creative processes with an eight-member team of designers, art directors, and writers. Initiated and executed multiple brand development campaigns and processes for prominent clients. Collaborated cross-functionally with creative and account teams to encourage operational consistency and uphold creative integrity. Conducted critical research studies to identify clients’ unique opportunities and key messaging\selling points to amplify brand value.• Led concept strategy… Show more Spearheaded creative processes with an eight-member team of designers, art directors, and writers. Initiated and executed multiple brand development campaigns and processes for prominent clients. Collaborated cross-functionally with creative and account teams to encourage operational consistency and uphold creative integrity. Conducted critical research studies to identify clients’ unique opportunities and key messaging\selling points to amplify brand value.• Led concept strategy development, art design and production, and marketing campaigns for UVEX, Starwood Hotels and Resorts, Sodexo Conferencing International, Woodbury Health Products, and Providence/Warwick CVB.• Determined the creative strategy, inclusive of branding, identity, and market sampling for a new product launch, which quickly became the industry standard product while exceeding revenue targets by 18%. Show less

Developed the creative processes to revamp company identity while establishing new business strategies, principles, and best practices to drive commercial growth. Determined project timelines and budget, mobilized relevant resources, and partnered with key vendors to achieve project goals. Facilitated a merger with a PR/GR organization to expand product range across all services.• Developed and instituted a full-service B2B and B2C marketing firm within the company.• Completed… Show more Developed the creative processes to revamp company identity while establishing new business strategies, principles, and best practices to drive commercial growth. Determined project timelines and budget, mobilized relevant resources, and partnered with key vendors to achieve project goals. Facilitated a merger with a PR/GR organization to expand product range across all services.• Developed and instituted a full-service B2B and B2C marketing firm within the company.• Completed diverse creative projects for Brown University, Elan Sorbet, Pitney Bowes, Newport Coffee Traders, EGO Cycles, and SwimEx. Show less

TFA/Leo Burnett Boston