- I helped businesses effectively overcome marketing and sales challenges through strategic discovery, content creation, project execution, and sales enablement- Led the strategy and delivery of the new Jostin Construction website that is focused on communicating the employer brand and driving relevant applicants- Developed and delivered Deltek + ComputerEase's Construction Accounting University content that that helped drive approximately 2-3X the average of amount of registrants and attendees from previous webinar efforts- Conducted qualitative and competitive research studies for B2B and B2P SaaS products- Delivered brand and web copy for B2B SaaS products- Developed and delivered comprehensive go-to-market strategy and execution plans for agencies, professional service providers, and construction companies

- Drove the high level go-to-market strategy for Deltek + ComputerEase- Researched, developed, and delivered product messaging for marketing, sales, support, and training- Established and participated in critical partnerships (e.g. CPAs, Software)- Conducted customer interviews/user groups and frequently spoke on technology topics- Created and delivered marketing campaign content such as webinars, white papers, blogs, emails, town halls, and more- Enabled sales to tell the most effective story for various sales scenarios and personas through regular training- Produced almost 5 hours of video content and managed a team to conduct a 2-day virtual conference for Deltek + ComputerEase customers

- Sold ComputerEase Software to contractors- Connected with CPAs and other relevant industry partners to generate incremental leads- Conducted full software demos to several construction trades (e.g. HVAC, Plumbing, etc.) and roles (e.g. Controller, Owner, etc.)- Attended networking and sponsored events to generate incremental sales opportunities

- Led all product strategy and omnichannel marketing campaigns for ComputerEase Software - Increased the quantity and quality of leads year-to-year, which led to increased sales- Increased add-on module sale opportunities via emails, webinars, and landing pages- Reached ComputerEase's highest annual client retention rate- Established strong relationships with the Franchise Network via individual and monthly team meetings- Established a consistent brand aesthetic to use across multiple print and digital efforts - Developed the JobBooks product strategy via competitive analysis, persona discovery, qualitative and quantitative research, and branding exercises- Built, designed, and launched the JobBooks website and promotional video with a multi-disciplined team of contractors

- Lead sales manager at CoStrategix.- Managed a lead generation team that focused on targeted appointment-setting campaigns- Led and managed all trade show, conference, & networking activity- Managed & administered the sales CRM process & tool for all of CoStrategix- Key clients: Medpace, Integrity Express Logistics, Bridge Investment Group, Bevolution Group, & Standard Textile

- Led 10+ software projects (websites, mobile apps, admin tools) from start-to-finish using agile delivery- Managed teams in Cincinnati and Bangalore, India to deliver solutions- Product Manager of the Flipdex event platform (iOS, Android, web portal)

- Provided digital strategy for agencies, startups, & not-for-profits in Chicago- Primarily focused on database building, ecommerce, & insight reports- Raised funds to increase inner-city lacrosse programming by 50%- Accounts: Spicemode, OWLS, SupporteDD, La Tilde & Ketchum

- Led a team of Content Managers for ConAgra’s social media accounts- Lead customer review strategist for ConAgra accounts- Developed frequent & comprehensive digital insight reports- Launched the Cottonelle Clean Crew to amplify brand initiatives- Accounts: Kimberly-Clark, ConAgra, National Cattlemen’s Beef Association

- Led the digital strategy for United Pet Group (#1 pet supply company)- Increased Dingobrand.com’s annual revenue by 60%- Partnered with Bazaarvoice and Amazon to develop successful customer review programs- Developed 100+ videos for education, instruction, and awareness- Brands: Dingo, Nature’s Miracle, Tetra, Furminator, & Marineland

Coordinated and managed online, in-store, and FSI marketing campaigns for brands such as Pampers, Bounty, Charmin, Dunkin Donuts, Pringles, Iams, Similac, and Ensure.