Brian Carroll

Brian Carroll Email and Phone Number

Founder of markempa, speaker, and author @ markempa
minneapolis, minnesota, united states
Brian Carroll's Location
Circle Pines, Minnesota, United States, United States
Brian Carroll's Contact Details
About Brian Carroll

I boost marketing ROI for B2B companies with complex sales by leveraging our exclusive EMPATH program, backed by 25 years of experience.I work with CEOs and marketing leaders in enterprise software and high-tech manufacturing, transforming low-ROI marketing and customer disconnects into strategic wins.According to the CMO Council, "Only 20% of marketers can predict the next best action for their customers." I help you bridge this divide. What I Tackle:Boosting ROI: Turning underperforming marketing investments into growth stories.Solving Customer Disconnect: Aligning products with genuine customer needs, moving beyond superficial fixes to stimulate revenue and marketing success. It all boils down to a fundamental gap in understanding customers.From Overwhelm to Mastery: I drive the shift from survival thinking to thriving with deep customer insights and strategic precision. The goal? Empowerment, connection, and decisive action for your team.Here are some of the results and impact I have helped achieve:→ Customer Experience Roadmap: We crafted a customer experience action plan for a high-tech manufacturer, deploying a high-touch lead development team that elevated service for 21,500 customers, boosted lead-to-revenue performance, and overall Net Promoter Score.→ Motivational Customer Profiling: Enabled a top 50 enterprise software company to gain a deeper understanding of customer motivations and craft emotive messaging that led to a surge in demo conversions and a 50% close rate post-demo. →Lead Conversion Optimization: By honing in on emotionally resonant messaging, we amplified demo sign-ups by 32% for a leading software company. →Sales Development Enhancement: For a SaaS provider, revamped call messaging for core cadences and SDR training, focusing on customer-centric tactics and empathy, resulting in a 27% increase in quota attainment.I have a passion for and expertise in:- Demand Generation- Marketing & Sales Process Design- Customer Messaging- Journey Mapping- Sales DevelopmentLet’s elevate your marketing ROI together. Contact me at: brian@markempa.com

Brian Carroll's Current Company Details
markempa

Markempa

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Founder of markempa, speaker, and author
minneapolis, minnesota, united states
Website:
markempa.com
Employees:
1
Brian Carroll Work Experience Details
  • Markempa
    Founder And Ceo
    Markempa Jul 2017 - Present
    Greater Minneapolis-St. Paul Area
    Where marketing meets empathy - we provide consulting & training services to optimize marketing messages to increase sales conversion.See how empathy can double your marketing resultsFor example...A new SasS BDR team increased their total demos by over 200% in 4 weeksA Top 50 SaaS company increased free trials by 32% in just one month A consulting firm generated 295% more sales accepted leads in 3 monthsA B2B training company increased email subscribers by 937% with their first empathy messageA SaaS Software company increased free trials by 349% with an empathy-powered nurturing emailFree resources here: https://www.markempa.com/resources/
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  • B2B Lead Blog
    Author | Speaker | Evangelist
    B2B Lead Blog Jul 2016 - May 2021
    Greater Minneapolis-St. Paul Area
    When I started the B2B Lead Generation Blog in 2003, there was nothing like it. The blog resulted in a publishing deal with McGraw-Hill that ultimately produced my bestseller, Lead Generation for the Complex Sale. Today, the B2B Lead Blog engages thousands of readers who are seeking the freshest, best information to help them drive the highest return on investment for their sales and marketing efforts.Also, founded B2B Lead Roundtable LinkedIn Group (19,917 members)Here's the link to the B2B Roundtable LinkedIn group: https://www.linkedin.com/groups/1941474
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  • Meclabs Institute
    Chief Evangelist
    Meclabs Institute Jan 2015 - Jun 2016
    Jacksonville, Florida Area
    Built intentional relationships to grow our community which led to the following: • Recruited new channel partners (introducers) to increased partner referrals • Wrote byline articles, blog posts, and spoke at external industry events• Grew LinkedIn Group Communities to 35,179 active members• Led brand trust research study of 3500 consumers • Generated thought leadership opportunities, speaking opportunities, and media mentions• Developed content relationships with media brands and audience partners
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  • Meclabs Institute
    Executive Director, Revenue Optimization
    Meclabs Institute Jul 2010 - Dec 2014
    Greater Minneapolis-St. Paul Area
    P&L responsibility for multiple business units including consulting services, sponsorships, training offerings and primary research products sold via e-commerce.• Led sales and marketing team with offices in Jacksonville, FL and Arden Hills, MN• Revitalized sales and marketing to increase sales revenue and lead generation• Developed content for new online training course on lead management and launched online training businesses • Created and lead management consulting offering and related research
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  • Intouch
    Ceo
    Intouch Jul 1995 - Sep 2014
    Arden Hills, Mn
    Met and exceeded revenue goals while positioning 62-person company for continued growth through strategic development including the following: • Led strategic acquisition of InTouch by MECLABS (parent company of MarketingSherpa) in 2008 • Wrote the best-selling book, Lead Generation for the Complex Sale (McGraw-Hill) and launched popular marketing blog• Drove 5-year revenue growth of 430% (Featured as #413 in Inc. 500 for fast growth) and 3-year revenue growth of 49% (featured as Inc. 5000 company again) • Recruited and managed sales, marketing team and channel sales partners• Developed and implemented a plan for rapid growth using advanced technology to deliver integrated marketing services for high-tech manufacturing, information technology, enterprises software as a service and financial services organizations around U.S.• Recognized in MN Business Journal Best Places to Work twice
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  • Carroll Communications
    President
    Carroll Communications Aug 1995 - Jun 1999
    White Bear Lake, Mn
    • Founded as a college student and grew 1-person home based business to 22 full-time employees• Drove year-over-year revenue growth of 120% for four straight years • Acquired iNETech, Inc., technology provider and software developer to develop marketing automation software and rebranded the combined company InTouch.

Brian Carroll Skills

Lead Generation B2b Marketing Strategy Crm Marketing Strategy B2b Online Marketing Leadership Demand Generation Marketing Marketing Automation Selling Email Marketing Sales Management Sales Strategic Partnerships New Business Development Online Advertising Direct Marketing Business To Business Customer Relationship Management Digital Marketing Social Media Marketing Public Speaking Team Leadership Business Strategy Business Development Social Media Start Ups Integrated Marketing Marketing Research Marketing Communications Thought Leadership Leadership Development Sales Operations Telemarketing Management Strategic Leadership Cross Functional Team Leadership Operations Management Web Marketing Complex Sales Marketing Operations Strategic Planning Product Marketing Salesforce.com Market Research Inside Sales Executive Management B2b Services

Brian Carroll Education Details

Frequently Asked Questions about Brian Carroll

What company does Brian Carroll work for?

Brian Carroll works for Markempa

What is Brian Carroll's role at the current company?

Brian Carroll's current role is Founder of markempa, speaker, and author.

What is Brian Carroll's email address?

Brian Carroll's email address is br****@****abs.com

What is Brian Carroll's direct phone number?

Brian Carroll's direct phone number is +190490*****

What schools did Brian Carroll attend?

Brian Carroll attended University Of Northwestern - St. Paul, North Dakota State University, University Of Minnesota-Twin Cities.

What are some of Brian Carroll's interests?

Brian Carroll has interest in Learning, Chess, Reading, 3 Daughters, Songwriting (Sort Of) And Great Films, Golf, Children, Spending My Time With My Family, Skiing, Education.

What skills is Brian Carroll known for?

Brian Carroll has skills like Lead Generation, B2b Marketing, Strategy, Crm, Marketing Strategy, B2b, Online Marketing, Leadership, Demand Generation, Marketing, Marketing Automation, Selling.

Who are Brian Carroll's colleagues?

Brian Carroll's colleagues are Madalynn Carroll.

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