I boost marketing ROI for B2B companies with complex sales by leveraging our exclusive EMPATH program, backed by 25 years of experience.I work with CEOs and marketing leaders in enterprise software and high-tech manufacturing, transforming low-ROI marketing and customer disconnects into strategic wins.According to the CMO Council, "Only 20% of marketers can predict the next best action for their customers." I help you bridge this divide. What I Tackle:Boosting ROI: Turning underperforming marketing investments into growth stories.Solving Customer Disconnect: Aligning products with genuine customer needs, moving beyond superficial fixes to stimulate revenue and marketing success. It all boils down to a fundamental gap in understanding customers.From Overwhelm to Mastery: I drive the shift from survival thinking to thriving with deep customer insights and strategic precision. The goal? Empowerment, connection, and decisive action for your team.Here are some of the results and impact I have helped achieve:→ Customer Experience Roadmap: We crafted a customer experience action plan for a high-tech manufacturer, deploying a high-touch lead development team that elevated service for 21,500 customers, boosted lead-to-revenue performance, and overall Net Promoter Score.→ Motivational Customer Profiling: Enabled a top 50 enterprise software company to gain a deeper understanding of customer motivations and craft emotive messaging that led to a surge in demo conversions and a 50% close rate post-demo. →Lead Conversion Optimization: By honing in on emotionally resonant messaging, we amplified demo sign-ups by 32% for a leading software company. →Sales Development Enhancement: For a SaaS provider, revamped call messaging for core cadences and SDR training, focusing on customer-centric tactics and empathy, resulting in a 27% increase in quota attainment.I have a passion for and expertise in:- Demand Generation- Marketing & Sales Process Design- Customer Messaging- Journey Mapping- Sales DevelopmentLet’s elevate your marketing ROI together. Contact me at: brian@markempa.com
Listed skills include Lead Generation, B2B Marketing, Strategy, Crm, and 46 others.