Brian Klemm Email & Phone Number

Arlington Heights, IL, US

Chicago, Illinois, United States

• Review, format and upload blog posts, publications, news, and events to company website via our Sitecore (until November 2023) and Wordpress (present) CMS.
• Perform SEO analysis on blog posts and implement improvements to drive increased readership
• Perform keyword research to improve search engine rankings for the company website, increasing keyword rankings by over 80% from May 2021 to November 2023
• Utilize SEMrush to identify and fix website issues, including broken links, 404 errors, and duplicate content.
• Create monthly trending topic reports for the four key sectors of the company to assist practice marketers and lawyers with article ideas
• Utilize the full suite of Google tools - Google Analytics (GA4), Looker Studio, and Google Search Console - to monitor and guide decisions for the company website

Greater Chicago Area

• Optimize digital presence for over 600 insurance agents to improve organic search rankings
• Collaborate with agencies to develop a customized digital marketing plan, draft web and social media content, and post across platforms
• Develop key strategies focused on increasing traffic to individual agency websites based on analytics and industry-best practices
• Support the design and development of local digital marketing programs
• Led internal team huddles by delivering effective presentations that taught digital techniques and tactics to help develop the team
• Led Salesforce initiative which created reporting modules for KPI’s, as well as provided training for the Digital Optimization team

Greater Chicago Area

• Managed account base of over 400 insurance agents to improve organic search rankings
• Consulted with agents daily about local SEO and social media best practices
• Fulfilled agent digital requests relating to photo optimization, content creation and social media set up
• Implemented local SEO tactics using online directories and social networks like Facebook, Twitter and LinkedIn
• Monitored, audited and edited bulk Google My Business listings
• Contributed to 14% YOY increase in traffic and 23% YOY increase in conversions for all agent websites

Greater Chicago Area

• Prepare easy-to-understand proposals and solutions for clients to achieve higher search engine rankings.
• Perform all aspects of on-page and off-page SEO – including keyword research, website audits, competitive analysis, citation building, link building, and social media marketing.
• Research and interpret analytics data to identify numerous opportunities for business growth and improvement.
• Utilize tools such as Moz, BrightLocal, and Link Prospector to aid in the efficiency of the campaign and generate reports related to traffic, keyword rankings, and website issues.
• Develop content and copy for websites in a variety of industries.
• Communicate quickly and effectively to ensure the client is satisfied with the scope of work.