Director Of Brand Advocacy
CurrentAs the Corporate Mixologist, Global Brand Ambassador, and Director of Brand Advocacy at SelvaRey Rum, I led both global and local teams to enhance brand presence and deepen consumer engagement across multiple platforms. I was responsible for orchestrating educational onboarding, enhancing brand knowledge among employees. My role involved assisting with the crafting and refining of the brand voice across all content channels including social media, the company website, and sales materials.I successfully took on press and media relations, along with international activations, boosting brand visibility. I also innovated new cocktail menus and product formulations, working both independently and in collaboration with other experts. My management extended to curating and overseeing brand events, where I was in charge of theme selection, logistical planning, and educational content.Additionally, I successfully executed partnership programs with major clients such as XRG, Disney, and Darden, and coordinated high-profile activations involving celebrities like Bruno Mars and Anderson .Paak, as well as major accounts including Fairmont Hotels, MGM, and Baha Mar, creating unique VIP experiences and elevating brand engagement on a global scale.