Svp, Head Of Digital Channels, Sales & Marketing, E-Business
Hong Kong
Oversee the branding & communications, customer proposition strategy, client portfolio management, sales management, digital marketing and FinTech development to drive online business and revenue.Lead the sales team, marketing team and digital product team.Details:• Strengthen the competitive edges, fill the service gaps and build new capabilities to fulfill clients' needs and differentiate from competitors• Identify and build KPIs to meet business goals• Devise digital marketing strategies and campaigns to grow customer base and uplift online engagement & revenue• Devise strategies and drive executions to develop clients stickiness and increase revenue• Devise sales programs to uplift leads conversion, client AUM and active traders• Initiate new digital experience and capabilities to drive business growth• Work with FinTech startups to speed up digital revolution• Lead the continuous improvement of user experience by building feedback model to improve customer satisfactory score