Brian Hull Email & Phone Number

Austin, TX, US

Salt Lake City, Utah, US

New York, NY, US

Led the global Go-To-Market Operations team of 29, and managed a 3M annual software budget, with responsibility for demand generation, pre, post and technical sales, tooling, strategy, planning and analytics in support of a 500 person GTM org

Boston, Massachusetts, US

Led a business transformation team of 4 responsible for the launch and execution of cross-functional initiatives. Team projects included business development partnerships, Environmental, Social and Governance (ESG) program design and overflow support for M&A due diligence.

San Francisco, CA, US

Led a team of 60+ responsible for end-to-end sales strategy and execution for a 500M ARR SaaS business. A critical piece of this role was collaboration with other Cisco business units to better align standards for performance measurement and investment across hardware and software.

San Francisco, CA, US

Led a team of 25 responsible for sales strategy, go-to-market, incentives, forecasting and the sales technology stack

San Francisco, CA, US

Lead a global team of 7 to drive channel strategy, program design, organizational structure and operational systems and support.

San Francisco, CA, US

• Develop global strategy and programs for the AppDynamics channel across all go-to-markets.
• Built and launched a brand-new partner program (Pioneers) targeting regional, consulting partners
• Designed and secured funding for the first Marketing Development Fund at AppDynamics
• Partnered with Professional Services to define a maturity model for building partner services practices

San Francisco, California, US

• Lead a team of world class Channel Managers responsible for Cisco NDI partners and National Value Added Resellers.
• Exceeded quota consistently (FY16 127%, FY17 109%), every direct report over attained in FY16
• Defined Channel Manager dashboard reporting standardized across global channels
• Aggressively grew the team, on-boarding 2 new CAM’s and hiring 3 more in FY16
• Expanded responsibility for FY17, adding 10th partner and 2 headcount to the National VAR team

San Francisco, California, US

• Lead US account strategy for Cisco Meraki’s two fastest growing partnerships: Insight and SHI.
• Achieved 155% of Quota in Q1 FY16; 109% FY15 Quota, grew each partnership >50% YoY
• Built financial reporting tools recognized as a best practice across the global channel org
• Co-developed solution whiteboards, standardizing channel product messaging
• Awarded partners with 3 Partner of the Year awards: SHI (Nationals), Insight (South, Public Sector)

Palo Alto, CA, US

• Set national strategy and direction for VMware’s 3rd largest reseller SHI. Coordinate national sales coverage and drive local sales execution against a 100M+ annual quota. Deliver accurate quarterly and annual.
• Operationalized contractor pilot for <10K pipeline generating 122% YoY growth (compared to negative VMware growth). Program was expanded to 3 additional partners as a result
• Developed interactive trainings for SHI accounting for 200+ presentation and >5,300 man hours in ’13-‘14
• Increased 2013 VMware ranking at SHI to #3 Partner
• Awarded VMware Partner of the Year 5 times - Solution Provider (’14), SMB and Renewals (’13); SHI Vendor Support Team of the Year (’13)
• Coordinated 2 National Roadshows, reaching 1,100 customers in 43 events in US and Canada

Palo Alto, CA, US

• Developed a territory plan to exceed goals every 90 days by cultivating CXO and VP customer relationships
• Booked 108% attainment against 5M annual quota in 2011
• Generated 136% YOY revenue growth in <$50K business for Q3 '11, highest in South region
• Constructed an Excel Forecasting dashboard adopted across the floor, standardized with India ISR team

Austin, Texas, US

• Defined the strategic direction for all marketing efforts. Led and motivated an eight-member team to exceed objectives in all functions of the business. Negotiated favorable terms with both new and existing suppliers..
• Increased online conversions 29% in 18 months by focusing on user-centered design
• Boosted weekend conversion rates by 45% using an aggressive promotion campaign
• Reduced PPC Cost Per Conversion by 65%, saving 50% of the total marketing budget
• Managed outsourced web development teams from the US, Russia and India
• Coordinated the development of three specialty retail websites simultaneously

Austin, Texas, US

• Specified, designed and implemented new website initiatives. Managed pay-per-click accounts and marketing budget. Defined and maintained the company’s branding across multiple websites.
• Developed and launched e-commerce specialty site Ergonomic Chair Pro
• Isolated supplier inefficiencies resulting in new production accountability standards
• Created an HTML/CSS code library to maintain consistent branding across multiple sites
• Designed, developed and launched blog now responsible for 7% of all monthly traffic
• Transitioned company to Google Apps, improving team collaboration and productivityQuotes from 2008 Review: "[Brian's] ability to communicate with and sell to customers is excellent.""Brian understands.

US

I contributed over 75 record reviews, artist interviews, and event features for Okayplayer.

Performed writer research and sought publishing rights for songs intended for use in Mr. Tate's book, "The 100 Greatest Lyrics of Hip Hop". The book was licensed by Penguin Books but never published.

• Wrote original music and lyrics for myself and other artists. Edited lyrics for and mentored other songwriters. Contributed prolifically to Okayplayer.com. Researched and solicited lyric publication rights for.
• Penned over 70 articles, reviews, and interviews for Hip Hop website Okayplayer
• Edited lyrics for JoAnna Lynne’s first album “Bad Habits”
• Self-taught HTML and CSS, leading to my blog Second Lamppost
• Submitted book proposal to Continuum Publishers for their 33 1/3 album series

Austin, TX, US

• Cultivated cross-departmental teams to launch and refine a pilot restaurant initiative while delivering an unparalleled customer experience. Trained new team members to work autonomously within restaurants.
• Co-wrote specialist training manual for Venues, a pilot company initiative
• Helped define collaborative venue marketing strategy by pooling cross-departmental resources
• Selected as employee hiring panelist for front-end team leader and venue supervisor positions
• Best department customer service; Nominated best store customer service two times
• Member of the store opening team for the company flagship store

Bachelor Of Arts, Songwriting

Environmental Studies And Philosophy