Brianna Baer Email & Phone Number

Berlin, Berlin, De

Berlin, Berlin, De

-Leading reactivation analytics, including initiatives via email and direct mail-Continuing to run most AB tests in reactivation space -Managing 1 direct report

Berlin, Berlin, De

CRM Analytics-Built Tableau dashboards for deep-dives into online leads and active customers-Analyze results of multiple single-brand and cross-brand test initiatives, providing recommendation based on projected profit and conversion-Forecasted volume expected for direct mail team to aid in testing-Led power testing to ensure volume needed for statistical validity in tests

Los Angeles, Ca, Us

-Worked cross-functionally to tell a story from complex multi-source data.-Wrote SQL and built Tableau dashboards to make data easily digestible to C-suite, product, and marketing stakeholders-Provided ad-hoc analysis to inform decision making that drove revenue-Drove AB testing from conception to analysis-Supported the launch of several new products with dashboards and reporting-Kept company abreast of changes amid the Covid-19 pandemic as business changed rapidly with cases and news-Projected event performance relative to goals-Used data to present and support new revenue opportunities

El Segundo, Ca, Us

-Used Alteryx and Tabeau to automate regular reporting, creating the some of the Telemarketing team’s first Tableau dashboards-Led a weekly meeting discussing call center performance and provided recommendation on call allocation to best maximize profits-Analyzed results of regular creative and copy AB tests in the Telemarketing space-Presented a deck on market trends and consumer research to aid in a new branding initiative-Other ad-hoc work included analysis on cost per order, retention turns, and forecasting

Chicago, Il, Us

I organized, cleaned, and coded data from a multiple-measure, pre-test/post-test design study of mindfulness in teachers. Once the data was cleaned, I conducted t-tests to compare the changes from pre-test to post-test results. I also used academic databases to identify relevant and validated psychological tests to enhance the measures of the study.

Chicago, Il, Us

I administered a study with multiple protocols on scarcity of resources to over 20 participants and ensured data was properly collected. I also coded 120 stimulus sentences using means of ratings on 4 dimensions.I also wrote my M.A. thesis using my original research conducted in this lab. I prepared, programmed, and administered both a pilot and the main study. The purpose of the pilot study was data reduction, and 100 faces were rated on 4 dimensions (for a total of over 400 questions, including demographics). The main study was developed from the pilot study, and 48 faces were chosen using that pilot data. To choose the faces, inferential statistics were used, including t-tests, one-way ANOVAs, and outlier analyses, as well as descriptive statistics. In the main study, participants were primed to associate a certain status with each face, and then they rated the likability and perceived competence of each face. Repeated measures ANOVAs were then conducted on those ratings; main findings included significant main effects and multiple variable interactions. The collection platforms used for the study were Qualtrics, Amazon Mechanical Turk, and E-Prime, which is a software used for experiment design.

Azusa, Ca, Us

In this role, I managed three teams of 10-12 employees, created a comprehensive database to streamline pertinent HR-related information, which enhanced organization and efficiency.I was also a dispatcher, where I dispatched both routine and emergency radio calls and entered data into a computer-aided dispatch system (ARMS). I also answered 40-60 calls per shift and managed a database of on-campus crime statistics.

Master Of Arts (M.A.), Social Sciences (Psychology)

St. Catherine'S College, Visiting Student Program - Oxford Programme For Undergraduate Studies, Psychology

Bachelor Of Arts (B.A.), Psychology