Consultant Sales and Marketing - Strategy Mr. Payne is a senior sales and marketing executive with a proven passion and creativity for finding new ways to market products and develop new channels of business. He is a seasoned business professional who combines over 27 + years of experience in sales and marketing to create successful and cohesive go-to-market strategies. As a member of senior management teams his marketing career reaches across international and domestic business entities from venture capital-funded companies, to the Fortune 500, to privately-held middle-market companies. He has successfully developed and executed sales and marketing plans that have resulted in process improvements that have increased the company’s sales revenues. These high impact action plans maximize ROI by targeting vertical market segments which utilize a company’s core competencies and focus their strengths into executable tactics.Mr. Payne offers clients a fresh perspective on their business and provides new vision by offering unique marketing ideas and concepts which blend into the client’s existing business environment. By utilizing proven analytical assessment process of the customer data and market research he is able to identify industry trends that allow him to create functional and highly-effective marketing plans and tactics. As a strategic marketer with an entrepreneurial spirit, he finds new ways to rethink markets and energize products for increased market share and profits. From his branding insights, strategic message mapping and precision tactics, he will find ways to retool client businesses for sales and marketing success.These integrated plans are road maps which are driven with actionable strategies that equate into improved sales and profits. This is a major catalyst to achieving the turnaround goals and objectives of the business.
Listed skills include Marketing Strategy, Strategic Planning, Sales Management, Strategy, and 29 others.
