Brian Pohl Email & Phone Number

Los Angeles, CA, US

Orange County, California Area

Lead state sales and merchandising team of 120+ for California wine & spirits distributor, Classic Wines of California. Develop plans and provide strategic direction to deliver business goals for customers, supplier partners, and company.

Southern California

Hired in an executive role, advanced rapidly to Senior Vice President of Sales & Merchandising. Charged with executing a $700 million sales plan, overseeing a management team of 7 with an indirect report staff of more than 200 people, providing strategic direction to the sales and merchandising teams and driving progress toward sales and overall company.

Southern California

US

Recruited to deliver snack portfolio business plan results for one of the top selling natural snack companies in North America. I managed a multi-million dollar business plan at major retailers including Target, Albertsons, Safeway, Kroger, Whole Foods & Winco. I collaborated with customers, sales operations, broker partners, and internal cross-functional.

Foodservice And On-Premise

Promoted to take on the role as Vice President, Customer Solutions. In this position I led the design, development, and deployment of processes and strategies key to delivering supply chain efficiencies benefiting the Coke system as well as trade partner accounts. Organizational Structuring – Elevated supply chain efficiencies and productivity by creating.

Western Business Unit

Selected to lead a team of 6 directors of sales and account executives challenged with delivering $250+ million in annual sales across grocery, mass, drug, club, value, and military sales channels. One of my key strengths in this position was collaborating with customers, sales operations, national retail sales, independent bottlers, and Coca-Cola North.

Albertsons/SuperValu Team

Throughout my tenure in this role I led a team of national account executives, directors of sales, director of marketing with an annual sales revenue budget of $350+ million. I was promoted to deliver DSD non-alcoholic beverage portfolio business plan results for the third largest customer in North America.Market Transformation – Recognized by senior.

Albertson’s/SuperValu

Recruited to beverage giant to represent Coca-Cola system/brand to national customers in order to achieve marketing, sales, distribution, and financial goals. I ensured national business coordinated and connected with local level bottling system and customer objectives. Category Growth – Reduced private label spacing to raise beverage sales +7% in.

Ba, Communications

Education record