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UNIQUE VALUE: A collaborative leader who thrives in a work environment where sales volume gains and profitability contributions stimulate career advancement. Leveraging category management and Lean Six Sigma methodologies to drive productivity and efficiency is a keystone of my leadership talents. A history of success that includes consistently surpassing sales goals, developing processes and solutions instrumental in fueling top-line sales, recruiting and training teams of high-potential employees, and cultivating strong internal and external relationships. AREAS OF EXPERTISE: Strategic Planning… Customer & Sales Team Leadership... Employee Development… Turnaround Management for Sales, Marketing and OperationsMILESTONES: • Earned numerous sales performance awards for stellar sales contributions such as highest year-on-year brand growth for water and tea categories within assigned national accounts. • Led sales organization generating $350+ million in annual sales volume within one of the world’s most recognizable consumer goods organizations.• Leverage broad-based career experience across sales channels, geographies, and customers to consistently surpass established goals.EXECUTIVE STRENGTHS: Sales Planning and Execution… Strategic Planning… P&L Management… Business Operations… Planning and Prioritization… Account Management… Relationship Development… Value Creation…Internal and External Collaboration… Employee Mentoring and Development… Project Management
Classic Wines Of Ca / Bronco Wine Company
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Ca State General Sales ManagerClassic Wines Of Ca / Bronco Wine CompanyLos Angeles, Ca, Us
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Board MemberCalfornia Grocers Association Dec 2022 - Present
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Ca State General Sales ManagerClassic Wines Of Ca / Bronco Wine Company Feb 2019 - PresentOrange County, California AreaLead state sales and merchandising team of 120+ for California wine & spirits distributor, Classic Wines of California. Develop plans and provide strategic direction to deliver business goals for customers, supplier partners, and company.
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Senior Vice President, Sales & MerchandisingYoung'S Market Company Nov 2016 - Aug 2018Southern CaliforniaHired in an executive role, advanced rapidly to Senior Vice President of Sales & Merchandising. Charged with executing a $700 million sales plan, overseeing a management team of 7 with an indirect report staff of more than 200 people, providing strategic direction to the sales and merchandising teams and driving progress toward sales and overall company objectives. -
Vice President, Sales & Planning, Customer LeadershipYoung'S Market Company Jul 2015 - Nov 2016Southern California -
National Sales DirectorPopchips May 2014 - Jun 2015UsRecruited to deliver snack portfolio business plan results for one of the top selling natural snack companies in North America. I managed a multi-million dollar business plan at major retailers including Target, Albertsons, Safeway, Kroger, Whole Foods & Winco. I collaborated with customers, sales operations, broker partners, and internal cross-functional departments to deliver operating plan. -
Vice President, Customer SolutionsThe Coca-Cola Company Jan 2012 - May 2013Foodservice And On-PremisePromoted to take on the role as Vice President, Customer Solutions. In this position I led the design, development, and deployment of processes and strategies key to delivering supply chain efficiencies benefiting the Coke system as well as trade partner accounts. Organizational Structuring – Elevated supply chain efficiencies and productivity by creating and implementing segmentation and alignment strategies key to delivering performance improvements.Process Transformation – Leveraged Six Sigma and Lean methodologies to:-Deliver supply chain improvements to customers-Slash transportation costs-Improve customer satisfaction-Modify product sourcing-Decrease waste-Reduce delivery time following product manufacturing for major airlineRelationship Cultivation – Enhanced business results by collaborating with Global CPO (Chief Procurement Officer) to develop and design first commodities procurement process shared with CEO of 1 of the largest quick serve customers in the world. -
Vice President, SalesThe Coca-Cola Company 2007 - 2011Western Business UnitSelected to lead a team of 6 directors of sales and account executives challenged with delivering $250+ million in annual sales across grocery, mass, drug, club, value, and military sales channels. One of my key strengths in this position was collaborating with customers, sales operations, national retail sales, independent bottlers, and Coca-Cola North America to achieve business goals. Accomplishments in the areas of:Performance Gains – Raised volume, profit, and budget plan goals ~5% year-over-year for $250 million business by steering execution of annual retail price package plan for multiple customers and sales channels. Collaborative Interaction – Increased category share leadership +5% by working collaboratively with internal Coca-Cola customers, independent bottlers, and external customers. Employee Recruitment – Hired, trained, developed, and mentored team of account executives and directors of sales recognized for consistently surpassing established goals. -
Vice President Of National SalesThe Coca-Cola Company 2003 - 2007Albertsons/Supervalu TeamThroughout my tenure in this role I led a team of national account executives, directors of sales, director of marketing with an annual sales revenue budget of $350+ million. I was promoted to deliver DSD non-alcoholic beverage portfolio business plan results for the third largest customer in North America.Market Transformation – Recognized by senior leadership for surpassing main competitor in volume and share measures for the beverage category 7 consecutive years.Performance Metrics Management – Delivered volume and profit gains year-over-year by surpassing goals ~5% on a $5 million budget. -
National Account ExecutiveThe Coca-Cola Company 1999 - 2003Albertson’S/SupervaluRecruited to beverage giant to represent Coca-Cola system/brand to national customers in order to achieve marketing, sales, distribution, and financial goals. I ensured national business coordinated and connected with local level bottling system and customer objectives. Category Growth – Reduced private label spacing to raise beverage sales +7% in multibillion-dollar category.Efficiency and Volume Improvements – Worked collaboratively on Customer Marketing Agreements Task Force to redesign CMA processes leading to increased volume and decreased decision-making time. -
National Category Leadership Manager, National Account ManagerMars Jun 1990 - Jul 1999
Brian Pohl Skills
Brian Pohl Education Details
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Communications -
University Of Southern California, Marshall School Of Business
Frequently Asked Questions about Brian Pohl
What company does Brian Pohl work for?
Brian Pohl works for Classic Wines Of Ca / Bronco Wine Company
What is Brian Pohl's role at the current company?
Brian Pohl's current role is CA State General Sales Manager.
What is Brian Pohl's email address?
Brian Pohl's email address is br****@****cce.com
What is Brian Pohl's direct phone number?
Brian Pohl's direct phone number is (714) 368*****
What schools did Brian Pohl attend?
Brian Pohl attended University Of California, San Diego, University Of Southern California, Marshall School Of Business.
What skills is Brian Pohl known for?
Brian Pohl has skills like Visual Effects, Maya, Animation, Computer Animation, Compositing, Character Animation, Film, Pre Visualization, Computer Graphics, Texturing, Feature Films, Modeling.
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Brian Pohl
Renton, Wa6convoy.com, uw.edu, decisivedata.net, gmail.com, getplunk.com, decisivedata.net2 +120674XXXXX
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2colliers.com, cohenfinancial.com
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Brian Pohl
San Antonio, Texas Metropolitan Area3swbc.com, gmail.com, schwab.com -
Brian Pohl
Eureka, Mo2daugherty.com, ab-inbev.com2 +131474XXXXX
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