Head Of Strategy
CurrentLead the Strategy & Research unit across all client and industry verticals including CPG, Kitchen & Bath, Lighting, Office Supplies, Mortgage & Banking, and more. Prepare and execute original consumer & B2B quantitative and qualitative research plans across retail & trade merchandising, path to purchase, brand strategy (U&A, Tracking, Funnel) to inform growth strategies. Develop corporate- and brand-level positionings/re-positionings, audience segmentations, campaign briefs, go-to-market strategies, merchandising strategies, and more. Own all P&L responsibility for the Strategy & Research unit.