Brian Miller Email & Phone Number

Chicago, Il, Us

Chicago, Illinois

Lead web content strategy, content operations & workflow, and web production for six NAR websites, including the association’s flagship site and event websites, accounting for 874K unique visitors / 2.7MM page views per month.REALTOR® Magazine online content migration- Increased organic traffic 90% year over year. - Mapped content to newly developed taxonomy in line with business and SEO strategy- Created archiving and sunset plan for 67% of content database, weeding out… Show more Lead web content strategy, content operations & workflow, and web production for six NAR websites, including the association’s flagship site and event websites, accounting for 874K unique visitors / 2.7MM page views per month.REALTOR® Magazine online content migration- Increased organic traffic 90% year over year. - Mapped content to newly developed taxonomy in line with business and SEO strategy- Created archiving and sunset plan for 67% of content database, weeding out underperforming contentLaunch of new NAR Mobile App- Designed content experience, delivery plan, push notification rules, taxonomy mapping, and APIs- 545K+ downloads, 44K+ active users in first yearLeadership and Mentorship - Manage team of content four strategists, product manager, and multiple contractors- Mentored and coached team member into senior leadership positionMember and Executive Presentation- Present project plans and updates to member committees at annual meetings- Led session educating attendees on web content management and strategy at NAR annual convention Show less

Greater Chicago Area

• Led content team in migration and launch of new site design, taxonomy, and navigation for nar.realtor, the flagship member communications website for the nation’s largest trade association• Defined web content strategy, style guide, and editorial standards for NAR’s online member communications • Managed team of three content strategists, both local and remote• Created, edited, and removed vocabulary terms from master taxonomy based on analysis of user data• Developed image… Show more • Led content team in migration and launch of new site design, taxonomy, and navigation for nar.realtor, the flagship member communications website for the nation’s largest trade association• Defined web content strategy, style guide, and editorial standards for NAR’s online member communications • Managed team of three content strategists, both local and remote• Created, edited, and removed vocabulary terms from master taxonomy based on analysis of user data• Developed image specs, guidelines, and content standards for web and social media• Tested and optimized content layouts and production workflow, collaborating with UX, QA, and Development• Presented new and restructured content based on committee input at semiannual conferences Show less

Greater Chicago Area

• Contributed to development of annual web content strategy and editorial standards for nar.realtor • Managed web content for six NAR departments, including optimization and restructuring of existing and new site sections, editing copy, producing content, and updating landing pages and features• Developed new content based on working sessions with NAR department workgroups at semiannual conferences• Led graphics development efforts, including producing infographics and banners for… Show more • Contributed to development of annual web content strategy and editorial standards for nar.realtor • Managed web content for six NAR departments, including optimization and restructuring of existing and new site sections, editing copy, producing content, and updating landing pages and features• Developed new content based on working sessions with NAR department workgroups at semiannual conferences• Led graphics development efforts, including producing infographics and banners for nar.realtor and social media channels; original graphics have been shared more than 2,000 times from NAR’s main social channels Show less

Greater Chicago Area

• Wrote, maintained, and measured effectiveness of all consumer-facing Help Center content and technical documentation on walgreens.com and photo.walgreens.com• Established continuity between Help Center, marketing, and internal customer service agent knowledge base • Raised Help Center customer satisfaction scores 16% year over year using qualitative and quantitative analysis• Created site navigation structure and established taxonomy for adoption of new internal knowledge base CMS

Greater Chicago Area

• Created weekly blog posts on news relevant to specific regulatory issues for global financial services provider

Greater Chicago Area

• Managed existing user-generated reviews including researching products, editing product classification, merging duplicate products, and linking to retail partner websites Shopping.com and Amazon.com• Edited SEO copy and product descriptions, including adding and fixing meta tags in content management system

Greater San Diego Area

• Partnered with Senior Account Executive; $1.3 million in billing in 2008, 30% in events and digital• Designed mock-ups and served as main point person for interactive campaign implementation and art direction • Created and implemented interactive and radio advertising campaigns including proposals and on-air schedules, copywriting, qualitative research, recaps including DART campaign metrics and analysis, and all client promotions

Greater San Diego Area

• Secured interviews and features in local and national print, television, radio, and online publications through press releases and media outreach• Built dedicated fan base and industry presence through street marketing and fan interaction on social networks • Mobilized grassroots fan support via social media to earn a top 3 spot in MTV2’s Dew Circuit Breakout live finale

Greater San Diego Area

• $2 million in annual billing as a three-person team with two Senior Account Executives at startup company• Wrote promotional copy, coordinated production, created proposals, and provided client customer service• Coordinated multichannel advertising campaigns including on air, on site, and interactive promotion elements

Indianapolis, Indiana Area

• Partnered with top-billing Account Executive, exceeded revenue goals by an average of 12% over two fiscal years• Provided customer service including script writing, production, proposals, research, collections, and newsletter

Bs, Telecommunication Arts

BS in Telecommunication Arts; Minor in Business Administration Graduated with Departmental Honors in Telecommunication Arts

Ma, New Media Studies

Coursework in content strategy, tech writing, information architecture, UX, design