Brian Miller Email & Phone Number

Chicago, Illinois

Lead web content strategy, content operations & workflow, and web production for six NAR websites, including the association’s flagship site and event websites, accounting for 874K unique visitors / 2.7MM page views per month.REALTOR® Magazine online content migration- Increased organic traffic 90% year over year. - Mapped content to newly developed.

Greater Chicago Area

• Led content team in migration and launch of new site design, taxonomy, and navigation for nar.realtor, the flagship member communications website for the nation’s largest trade association
• Defined web content strategy, style guide, and editorial standards for NAR’s online member communications
• Managed team of three content strategists, both local and remote
• Created, edited, and removed vocabulary terms from master taxonomy based on analysis of user data
• Developed image… Show more
• Developed image specs, guidelines, and content standards for web and social media

Greater Chicago Area

• Contributed to development of annual web content strategy and editorial standards for nar.realtor
• Managed web content for six NAR departments, including optimization and restructuring of existing and new site sections, editing copy, producing content, and updating landing pages and features
• Developed new content based on working sessions with NAR department workgroups at semiannual conferences
• Led graphics development efforts, including producing infographics and banners for… Show more
• Led graphics development efforts, including producing infographics and banners for nar.realtor and social media channels; original graphics have been shared more than 2,000 times from NAR’s main social channels Show less

Greater Chicago Area

• Wrote, maintained, and measured effectiveness of all consumer-facing Help Center content and technical documentation on walgreens.com and photo.walgreens.com
• Established continuity between Help Center, marketing, and internal customer service agent knowledge base
• Raised Help Center customer satisfaction scores 16% year over year using qualitative and quantitative analysis
• Created site navigation structure and established taxonomy for adoption of new internal knowledge base CMS

Greater Chicago Area

• Created weekly blog posts on news relevant to specific regulatory issues for global financial services provider

Greater Chicago Area

• Managed existing user-generated reviews including researching products, editing product classification, merging duplicate products, and linking to retail partner websites Shopping.com and Amazon.com
• Edited SEO copy and product descriptions, including adding and fixing meta tags in content management system

Greater San Diego Area

• Partnered with Senior Account Executive; $1.3 million in billing in 2008, 30% in events and digital
• Designed mock-ups and served as main point person for interactive campaign implementation and art direction
• Created and implemented interactive and radio advertising campaigns including proposals and on-air schedules, copywriting, qualitative research, recaps including DART campaign metrics and analysis, and all client.

Greater San Diego Area

• Secured interviews and features in local and national print, television, radio, and online publications through press releases and media outreach
• Built dedicated fan base and industry presence through street marketing and fan interaction on social networks
• Mobilized grassroots fan support via social media to earn a top 3 spot in MTV2’s Dew Circuit Breakout live finale

Greater San Diego Area

• $2 million in annual billing as a three-person team with two Senior Account Executives at startup company
• Wrote promotional copy, coordinated production, created proposals, and provided client customer service
• Coordinated multichannel advertising campaigns including on air, on site, and interactive promotion elements

Indianapolis, Indiana Area

• Partnered with top-billing Account Executive, exceeded revenue goals by an average of 12% over two fiscal years
• Provided customer service including script writing, production, proposals, research, collections, and newsletter

Bs, Telecommunication Arts

BS in Telecommunication Arts; Minor in Business Administration Graduated with Departmental Honors in Telecommunication Arts

Ma, New Media Studies

Coursework in content strategy, tech writing, information architecture, UX, design