Brian Wright Email and Phone Number

Helping enterprise companies maximize their marketing technology stack through data-driven strategy.

LeadMD is a top Performance Marketing Consultancy that leverages best-in-class technology to make client vision’s actionable and outcomes measurable. To date we have helped more than 3,500 high-growth companies succeed by building revenue engines that scale on top of marketing and sales platforms like Marketo, Adobe, Salesforce.com, Azure, AWS, and more. As senior strategist for the enterprise technology and data team I am responsible for owning multiple client projects simultaneously including development of implementation strategy and delivery of final requirements.-Marketing technology stack design, tool implementation & tool assessment/optimization-Marketing strategy, KPI development, strategic planning, budget creation & performance tracking-Extensive go-to market experience across all aspects of digital marketing including front-end development and campaign execution.-Certified Salesforce Administrator & proficient consultant-Marketo Certified Expert, proficient in Braze, Pardot, SF Marketing Cloud, Eloqua, HubSpot-Data pipeline & environment experience for projects in Microsoft Azure, AWS & GCS-Data-driven decision-maker that leverages analytics and BI tools (Tableau, PowerBI) to make strategic decisions.

PhoenixMart connects manufacturers, wholesalers, distributors, materials suppliers and retailers directly to thousands of buyers in North American markets and across the globe. PhoenixMart is the cornerstone of the larger 585 acre purpose-built NALTEC (North American Logistics, Trade and E-commerce City) project that will provide support services for PhoenixMart including office, logistics, warehousing, banking, restaurants, hotels and residential housing. PhoenixMart is set to open mid-2016.Responsibilities include:- Developing and implementing brand strategy- Curation and direction of all internal and external marketing materials- Execution of all campaigns, events, digital marketing and PR strategy- Social media strategy including community management, new-member onboarding, sponsored posts, conversion tracking and optimization.- SEO, SEM and PPC campaigns- Website creation and updates by in-house dev team- Customization of Salesforce CRM with sales team- Implementation of pardot marketing automation- email campaigns, auto-responders, drip campaigns, landing pages, custom redirects- Bi-monthly newsletter creation

PhoenixMart is the premier 21st-century global commerce center combining retail, wholesale, and entertainment. PhoenixMart connects manufacturers, wholesalers and distributors directly to thousands of buyers in North American markets and across the globe. Open 24-7 and hosting special events nearly every week. Centered in the NALTEC "city of the future" development, PhoenixMart is a facility with everything, surrounded by everything. Doing business just became a whole lot easier.

Managed all marketing, finance, accounting, digital/social media, and day-to-day company operations.-Streamlined multiple bulky processes resulting in reduced invoice delay, shorter avg. receivable length, fewer unbilled costs per job and less overhead expense (Google Apps for Business, Contactually CRM, Yesware sales pipeline, SmartSheets, Commonsku order processing integrated with Quickbooks).-Created user reference guides, manuals, technical sales sheets, employee handbook and training guides that continue to be utilized.-Maintained all finance and accounting functions including account reconciliations, preparing financial statements, end-of-period closing, payroll submission, short and long-term budgeting and quarterly/annual reporting and assessment.

Owned, operated and grew small marketing agency specializing in branded merchandise and marketing collateral to over $1 million in annual gross sales. -Results focused sales rep responsible for all aspects of client acquisition and sales cycle. -Forged lasting relationships with 50+ local and national clients including: Phoenix Children's Hospital, Barrett-Jackson Auto Auctions, Surrender Nightclub at the Wynn Las Vegas, Kahala Corp (Cold Stone Creamery) and Arizona State Credit Union. -Exceeded sales quota on a quarterly basis (10 of 12) and an annual basis (3 of 3 years).