Developed and executed public relations efforts that reinforced Mass General Brigham’s reputation as a leading academic health care system and research enterprise; provided strategic direction and managed content creation; managed media inquiries and served as media spokesperson; led strategy, management and content-development for Mass General Brigham social media channels including Twitter, Facebook, Instagram and LinkedIn; developed and coordinated enterprise-wide patient communications through patient portal and other digital channels; led multi-faceted COVID-19 and COVID-19 vaccine public outreach campaigns in communities hardest hit by the pandemic, helping to ensure access to resources and information.

Part of Bright Horizons Family Solutions (NYSE: BFAM) Communications Team.Provided strategic development and implementation of external communications efforts with primary responsibility for public relations and crisis communications; managed public relations team; managed @brighthorizons Twitter handle and developed content for other social media channels; company media spokesperson for crisis situations; advised operations team and executive team on communications strategy.

Spokesperson for Massachusetts Convention Center Authority (MCCA); handled all media inquiries; developed press strategy for MCCA and its four public facilities; wrote press releases on MCCA projects and initiatives; oversaw advertising and marketing initiatives for short-term sales department; prepared Executive Director and Board Members for media interviews; project-managed all special events including the public grand opening ceremonies for the new 2.1 million square foot Boston Convention & Exhibition Center and the MassMutual Center in Springfield; produced and edited MCCA quarterly newsletter and annual report; served as MCCA liaison to various public and civic constituencies.

Spokesperson for Tufts Health Plan; handled all media inquiries from local, national and trade publications; prepared CEO and senior staff for media interviews; led media outreach and coordinated press logistics for Tufts Health Plan 10K for Women, the largest all women’s sporting event in the country; wrote CEO’s column for quarterly member publication; provided public relations support to nonprofit grant recipients.

Responded as spokesperson for Governor and Lieutenant Governor to daily inquiries from local and national media; wrote press releases and statements on Administration policies and initiatives; briefed Governor and Lieutenant Governor on daily media accounts and advised on statements and responses; reviewed and approved all state agency press releases and press event proposals; coordinated press conferences and media interviews.