Bridget (Nickel) Winterhack, Mba Email & Phone Number

Fond Du Lac, Wi, Us

Fond Du Lac, Wi, Us

- Collaborate and communicate with US and Global Marketing leads to develop holistic, effective marketing plans for major product launches - Responsible for Brand Execution and Process; leading key Mercury brand marketing initiatives and product launches- Champion collaboration among product management, sales, and key customers to leverage insights, improve effectiveness of marketing activities, and build market share- Manage Project Management team; direct strategic planning of multiple projects and priority sets

Fond Du Lac, Wi, Us

- Responsible for overall delivery of marketing initiatives such as new product launches and promotional campaigns under the Mercury Marine and Quicksilver brands- Guided delivery of multiple projects in parallel, collaborate, provide acute attention to detail, nurture productive cross-functional relationships, and embrace the spirit of continuous capability improvement- Communicated progress, identified risks, and recommended corrective actions as necessary to increase probability of successful delivery of key initiatives- Manage Project Management team; direct strategic planning of multiple projects and priority sets

Fond Du Lac, Wi, Us

- Led and implemented the project management platform, Widen Workflow, to intake, brief, prioritize and manage creative brand projects - Ensured timely delivery of a coordinated set of content development including event marketing, advertising, digital marketing, marketing collateral, sales support, consumer engagement, and media outreach initiatives- Accountable for process definition and improvements related to creative development, content production, and strategic marketing activities- Led marketing project initiatives for timely, on-budget execution against stated objectives. Leveraged insights from project portfolio to improve effectiveness and efficiency- Managed budgets, prioritized expenditures, continually improved processes, and collaborated across functions

Middleton, Wi, Us

- Prioritized and managed multiple digital marketing projects simultaneously, from conception through execution, ensuring all elements were created, produced, and delivered on time for multiple brands- Global Administrator of Widen Collective System; routed and gained approval on 500+ projects over the course of 2018 including photography, videography, renderings, copywriting, website, and graphic design assets- Implemented marketing strategies, collaborating with all relevant stakeholders including product/trade marketing, sales, digital media/marketing, finance, legal and agency/vendor teams- Managed outside agency to align with digital marketing team’s objectives, strategies, creative and budgets

Middleton, Wi, Us

- Devised and executed digital marketing campaigns combining multiple consumer touch points including search, display, email and social driving online traffic to eCommerce retail sites, social platforms, and owned websites- Developed, curated, and led the social media strategies for multiple business categories within the Rayovac brand – including both B2B and B2C channels- Oversaw and analyzed digital marketing KPIs and ROAS of strategic initiatives to optimize the consumer journey and increase overall brand value

Madison, Wi, Us

Sidney, Nebraska, Us

- Strong understanding of target market definition, needs/wants states, and creative brand strategy applications- Manage strategies to increase acquisition, activation and retention of profitable Club Visa accounts- Responsible for inventory management and setting up planogram at newly established retail business

Milwaukee, Wi, Us

- Skillful developer of strategic marketing programs that drove business development opportunities- Created and generated sales presentation material for multiple perspective clients- In-depth professional experience in market research, corporate branding, and social media campaigns- Developed communications, presentations, customer surveys, reporting tools and publications in support of company goals and management objectives

Master Of Business Administration (Mba)

Bachelor Of Business Administration (B.B.A.), Marketing

Education record