Jen Nicklas Email & Phone Number

Fond Du Lac, Wi, Us

Fond Du Lac, Wi, Us

Fond Du Lac, Wi, Us

Fond Du Lac, Wi, Us

As the manager of Advertising & Creative Services, I am accountable for supporting Mercury Marketing strategies, advertising strategy and implementation, and sponsorship activities related to television or other media production properties. - Responsible for implementing US marketing communication strategy and execution plans across all key stakeholder groups (OEM/Dealer/Boater) in alignment with business and brand goals.-Refine and implement key influencer strategy elements related to television and other media production properties to best achieve Mercury Marine business goals.-Guide advertising creative development, briefing advertising agency, overseeing production efforts and evaluating creative output for fit with strategy and appeal to target audiences. -Manage media planning across channels, including TV, Print, Radio, SEM, Paid Digital, and social while facilitating input from Marketing leadership and agency experts.-Lead strategic development of marketing content by internal team and select external resources, including copywriting, still and video imagery, graphic designs for packaging, promotional program identities, collateral to support sales, etc.-Facilitate and nurture resilient, productive cross-functional relationships with Sales, Category, and other functions to enhance the impact of Marketing contributions to the delivery of business results-Liaise with marketing teams across OEM and customer base as appropriate in pursuit of win-win Marketing solutions.-Assume primary accountability for management of both advertising and media agencies in day-to-day execution against stated marketing objectives, development of strategic POV's, continuous improvement in the effective deployment of resources.

Fond Du Lac, Wi, Us

Fond Du Lac, Wi, Us

Day-to-day management of merchandise vendor, TV sponsorship (contracting, proactive calls and activation) Pilot Program Management (program advertising, reporting, and promotion), Mercury Connect promotion and reporting) and Agency Management on non-web projects (TV/Print/Banner advertising)

Fond Du Lac, Wi, Us

- Directly manage and coordinate the activities of the U.S. and Canada Consumer Service Team- Monitor scheduling and staffing levels to ensure adequate coverage of customer requests- Assist team members with problem solving, technical support, and communication- Formulate training procedures for internal support staff, field personnel, and new hires with ISO standards

Fond Du Lac, Wi, Us

- Responsible for the development, implementation, sales and administration of the Mercury Protection Program in the United States and Canada by creating additional product offerings to generate additional revenue- Establish overall program design, budget and staffing forecasts for the extended service contract business- Attend trade shows and customer locations as required to promote sales, provide training and build business relationships- Author Mercury Product Protection administration policies, procedures, website content and publications- Author Information Technology project requests designed to increase efficiency and reporting capabilities and to enhance customer focus