Brittani Thomas Email & Phone Number

Atlanta, Ga, Us

New York, Ny, Us

I lead impactful, end-to-end research at FanDuel, spanning formative, generative, and evaluative studies. My work combines qualitative and quantitative methods to ensure insights drive product strategy and enhance user experiences.Key Contributions:Strategic Research:I collaborate with product, marketing, and business teams to uncover needs and deliver actionable insights. By aligning early on the roadmap, I ensure research directly supports product goals.Evangelizing Research:I empower stakeholders to conduct their own research by providing templates, workshops, and support, fostering a user-centered culture and streamlining decision-making.Benchmarking & Tracking Sentiment:I track user sentiment across key touchpoints using intercept surveys and integrate these insights with analytics and revenue data to guide product development.Refining Research Operations:I improve research operations by onboarding tools, standardizing documentation, and scaling processes to optimize efficiency.Synthesizing Key Insights:I compile recurring insights into a "Top 10" pack and manage a Hybrid Insights Pack, synthesizing data from analytics, customer support, and commercial teams to reveal new strategic opportunities.Value Proposition for Jackpots:Led research refining the jackpot value proposition, aligning product features with user expectations and boosting engagement.Impact:Achieved $2MM in incremental revenue by optimizing Fantasy placements to convert users to Sportsbook.Contributed to a 49% year-over-year increase in active users for College Football Free-to-Play.Generative Research for New Products: Conducted research for a new hybrid casino app, combining Sportsbook and casino features, informing merchandising strategy and user experience.With expertise in both quantitative and qualitative methodologies, I ensure research actively drives FanDuel’s product strategy and competitive edge.

Falls Church, Virginia, Us

Led UX research for the Payment Error Rate Measurement project, managing health economic data and inquiries across multiple states. My work focused on understanding user behavior and delivering actionable insights to improve patient outcomes and reduce costs.Key Responsibilities:Conducted quantitative and qualitative research, analyzing user behavior and Medicare claims data using SAS to produce insights for BPCI participating hospitals.Synthesized research findings and presented clear, actionable insights to non-technical stakeholders, aligning user needs with business goals.Collaborated cross-functionally to inform product strategy and optimize user experiences, particularly in reducing hospital readmissions and improving quality metrics.Triangulated data from various sources (analytics, research, Medicare data) to deliver insights that informed program improvements and cost-saving initiatives.By combining qualitative and quantitative research, I helped shape strategies that improved patient care and reduced costs, driving more effective healthcare programs.

Atlanta, Georgia, Us

Led qualitative and quantitative research for the CDC’s Vaccines for Children Program and the National Immunization Quality Improvement Program (IQIP), driving program improvements and optimizing operations. My focus was on aligning user insights with strategic goals to enhance vaccine delivery and overall program effectiveness.Key Responsibilities:Provided technical assistance and stakeholder engagement across 64 U.S. states/territories, ensuring successful implementation of vaccination programs.Co-managed strategic planning, program operations, and policy development for IQIP, focusing on vaccine quality and delivery improvements.Led qualitative research, including focus groups and interviews, to identify system and programmatic needs, using insights to inform decisions.Designed data collection tools (surveys, questionnaires) to capture healthcare provider feedback and guide program enhancements.Conducted evaluative research and used insights to optimize operations, improve resource allocation, and reduce inefficiencies.Synthesized research findings and presented actionable insights to senior-level stakeholders, ensuring that recommendations informed program improvements.Used research to inform the development of informatics software and user journeys, improving healthcare provider experience.Conducted ongoing assessments to evaluate program impact and make recommendations for continued improvements.Impact:Improved Program Adoption: Facilitated focus groups that led to a new user journey, increasing program participation by 30% among healthcare providers.Reduction in Program Inefficiencies: Data-driven insights identified and reduced inefficiencies, improving resource utilization by 18%.Enhanced Vaccination Program Effectiveness: Research-informed changes contributed to a 15% increase in vaccination rates across participating states/territories within the first year.

Atlanta, Ga, Us

Created data visualizations, conducted meta-analysis, and led end-to-end research to inform procedural changes and optimize operations for hemophilia treatment centers, driving improvements in patient care and program outcomes.Key Responsibilities:Led qualitative and quantitative research, identifying appropriate statistical tests to address research questions and enhance decision-making.Conducted meta-analysis on blood disorder patients to understand barriers to treatment and improve patient experiences.Analyzed survey evaluation data to identify key themes among hemophilia patients, translating insights into actionable recommendations for care strategies.Prepared, cleaned, synthesized, and validated blood disorder data using SAS, ensuring data quality for accurate, actionable insights.Applied multivariate and linear regression models using SAS to examine relationships between demographics and medication adherence, guiding programmatic changes.Designed data collection instruments (surveys, questionnaires) and created user journeys to enhance patient and healthcare provider experiences.Created Tableau dashboards and other data visualizations to highlight operational inefficiencies and inform national procedural adjustments.Impact:Improved Patient Engagement: Data-driven insights led to a 25% increase in patient adherence to treatment protocols across treatment centers.Enhanced Operational Efficiency: Identified and corrected operational inefficiencies, reducing procedural errors by 18%.Increased Treatment Accessibility: Findings from research and analysis helped optimize resource allocation, leading to a 15% increase in treatment access for underrepresented patient populations.Informed Programmatic Decisions: Research insights contributed to a 12% improvement in overall patient satisfaction scores within participating centers.

Atlanta, Ga, Us

Co-Managed five Ebola vaccination site operations in Sierra Leone for a vaccine clinical trialReviewed data and metrics to highlight Ebola vaccination site operational inconsistencies and improve program inefficiencies Updated Ebola vaccine trial site protocols and standard operating procedures for healthcare workers Facilitated 1:1 interviews to identify barriers to Ebola vaccination• Synthesized and analyzed data and metrics to highlight vaccination site operations• Identified appropriate research methods to ambiguous public health problems• Designed surveys on attitudes and perceptions post-Ebola vaccinationPerformed logistical tasks for Ebola vaccination team to ensure readiness for Ebola responseDeveloped public health intervention programs and developed program operations for HIV health equity programEvaluated efficacy of HIV intervention outreach programs using quantitative research methodsPerformed policy analysis on vaccination mandates in North Carolina among children Serve as primary contact for healthcare providers, state health officials regarding HIV program operationsPerformed epidemiological monitoring and surveillance of federal and state reportable communicable diseases

Atlanta, Ga, Us

Ebola Response: Sierra Leone Trial to Introduce a Vaccine against Ebola (STRIVE)• Coordinated five Ebola vaccination site openings and close outs across Sierra Leone• Ebola Vaccine Team logistics team lead• Monitored rVSV-ZEBOV vaccination total database for Ebola vaccination sites and daily vaccination reports• Evaluated Ebola vaccination site totals towards projected goals through data collection and analysis• Developed graphs for site specific and overall study cumulative, weekly, Ebola vaccination trends• Implemented standardized processes in Ebola vaccination clinics across five varying vaccination sites across the country• Provided Ebola vaccination site support with in county staff at Connaught Hospital

Washington, Dc, Us

• Wrote, reviewed, and edited manuscript as second author on behalf of VA clinical public health group to be published in peer reviewed journal on performance of VA on HIV care continuum• Performed cost estimation analysis for HCV screening among US Veterans 1945-1965 cohort within 48 hour notification• Developed multiple reports HIV/HCV white paper and HIV testing rates report to congress• Utilized Microsoft Excel to create charts, graphs, tables and visual interpretation of data based on demographics to illustrate the performance of the VA on the HIV care continuum of 152+ VA Medical Centers

• During this internship, utilized quantitative and qualitative methods to assess adolescent health program in Douglas County, NE by piloting first adolescent health system capacity assessment tool among community stakeholders and analyzing survey data• Provided general programmatic support by coordinating logistics for meetings with community stakeholders to pilot adolescent health system assessment tool • Used statistical judgment to investigate and analyze relationships between adolescent health indicator and demographics using the population based National Survey of Children’s Health within state of Nebraska using SAS /chisq and descriptive statistics• Created and presented matrix and data visualization report to provide insight on target areas of improvement in adolescent health to stakeholders based on local data obtained from YRBS 2010-2012 and PRC Child & Adolescent Community Needs Assessment• Reviewed RFP proposals and wrote grant awarding proposal for $10,000 on behalf local health department

• Recruited participants, conducted and telephone surveys with families regarding home environment and health behaviors and managed qualitative survey data using coding techniques• Collected qualitative and quantitative data related to school behaviors and environment• Processed, entered, and managed micro/ macro nutrients data using Foodworks software and excel as the sole nutritional data analyst• Created directions on use of Foodworks software for future tutorials on nutritional analysis

• Collected and managed qualitative and quantitative data on food insecurity within HIV infected population impact on CD4 counts• Interacted with participants to identify participants current needs to access food options• Managed scheduling of interviews with participants• Worked directly with participants and Ryan White case-management for survey administration oversight

Washington, Dc, Us

• Engaged in emergency tabletop sessions with local airport authority and local health management teams• Provided solutions to environmental mold remediation project with Boeing representative & FAA and collected environmental air samples• Worked on health cases with deputy flight surgeon in aerospace medicine• Developed collaborative work group statements between air-traffic controller union and tower operations center

• Performed literature reviews on influences of media on college students actions • Examined dynamics of self efficacy of African American women college students in relationships as it relates to condom use• Examined effectiveness of community and on campus health prevention programs• Conducted focus groups related to sexual health in Atlanta University Center

Master Of Public Health (Mph), Public Health

Bachelor Of Arts (Ba), Psychology

Minor, Public Health