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Planned, designed and executed the development of multiple landing pages for SEM, SEO for lead generation .. incoming phone calls and form leads. Experience working with web departments to ensure analytics tracking codes are placed on landing pages and working correctly. Also responsible for field mapping so leads from landing pages post correctly into CRM for accurate tracking and reporting.Velocify Admin expert. Have worked as an administrator for Velocify since 2010 ... when it was called Leads 360. Very experienced in setting up Users, Lead Distribution Programs/Workflows, Custom Reports, Lead Campaigns, Lead Delivery, Priority Lead Views and much more.Management and execution of online marketing strategies for lead generation on the client and agency sideDevised workflows and lead distribution programs for mortgage clients to increase overall sales performance and revenueManaged the execution of new business and marketing initiatives to drive revenues for clients through paid search and SEOPerformed data analysis on keyword buys and performance as well as leads purchased from aggregators and their performanceGathering and organizing campaign data to generate relevant reports on a daily, weekly, monthly and quarterly basis to analyze campaign performanceFacilitated communication across various marketing departments and sales teamsUtilizing Google Analytics to analyze page hits, clicks and visitors so clients can see what is required to improve their visibilityParticipated in Leads360 training for Managers and Sales teamsHard worker; energetic; self-motivated; enthusiastic with an excellent work ethicRecipient of consistently positive evaluationsSpecialties: ·Access, Excel (Formulas and Pivot Tables), PowerPoint, Outlook, basic HTML, Leads360, Basecamp, SalesForce, Google Analytics, ClickPath, Webtrends, SoftVu. Experience with various social media networks including Facebook, Twitter, Flickr, LinkedIn and MySpace.
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Marketing DirectorAngel Oak Home Loans Llc Apr 2016 - Oct 2022Greater Atlanta Area
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Director Of MarketingLsi Mortgage Plus Oct 2009 - Mar 2016Report directly to SVP of MarketingLead generation through email marketing, SEO, paid search and lead purchases from aggregatorsAdministrator for Leads360 CRM setting rules for lead delivery, developing and managing email drip campaigns, analyze performance data by campaign, user and branchManage vendor relationships with advertising agencies, ESP’s, web development companiesRecommend campaign optimization opportunities and identify trends to maximize campaign… Show more Report directly to SVP of MarketingLead generation through email marketing, SEO, paid search and lead purchases from aggregatorsAdministrator for Leads360 CRM setting rules for lead delivery, developing and managing email drip campaigns, analyze performance data by campaign, user and branchManage vendor relationships with advertising agencies, ESP’s, web development companiesRecommend campaign optimization opportunities and identify trends to maximize campaign effectivenessConsistently seek outside marketing initiatives to increase brand awarenessSingle point of contact for Senior Executives, Branch Managers and Loan Officers Show less
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OwnerRent-It-Right, Inc. Jun 2009 - Sep 2009Rent-It-Right, Inc. is a company that helps landlords find tenants for their rental property and helps renters find available, affordable housing. We work with investors as well as single home owners in the metro Atlanta area who are looking for renters.
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Senior Account Manager, Cpa ServicesResponse Mine Interactive Feb 2008 - Jun 2009Develop and execute strategic marketing initiatives to meet client’s key online objectives. Develop, test and analyze keywords and landing page strategies to maximize results and drive volumeOversee tracking, reporting and analysis of CPA campaigns and work closely with clients to manage day to day client/agency responsibilities. Manage CPA programs with measurable success from landing page and website development, production, testing and implementation. Demonstrate the ability to… Show more Develop and execute strategic marketing initiatives to meet client’s key online objectives. Develop, test and analyze keywords and landing page strategies to maximize results and drive volumeOversee tracking, reporting and analysis of CPA campaigns and work closely with clients to manage day to day client/agency responsibilities. Manage CPA programs with measurable success from landing page and website development, production, testing and implementation. Demonstrate the ability to effectively manage multiple, unplanned and ongoing projects on time and within budget. Show less
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Director Of MarketingIt Capital Group Apr 2007 - Nov 2007Responsible for lead management of internet leads and reporting on marketing campaigns.
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Avp MarketingHome Capital Inc., Jan 2006 - Apr 2007Managed corporate reporting for all departments analyzing data from SQL db. Developed email marketing campaigns using SoftVu to enhance customer experience. Project manager on development of website. Lead buys from aggregators such as Lending Tree, GetSmart, Lower My Bills for sales teams. Tracked applications from website for ROI analysis of various marketing campaigns.Data analysis of lead performance by lead provider.
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Marketing ManagerHomeowners Loan Corp. Aug 2000 - Jan 2006Driving traffic to corporate website to generate leads through online advertising. Data analysis on keyword buys and performance. Purchase of IT leads from multiple lead aggregators. Developed corporate website with assistance of outside agency. Assisted with development of Direct Mail creative. Weekly and monthly Webtrend reporting on web site traffic using web logs.
Brigitte Marshall Skills
Brigitte Marshall Education Details
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Business Management
Frequently Asked Questions about Brigitte Marshall
What is Brigitte Marshall's role at the current company?
Brigitte Marshall's current role is Director of Marketing.
What is Brigitte Marshall's email address?
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What is Brigitte Marshall's direct phone number?
Brigitte Marshall's direct phone number is +140495*****
What schools did Brigitte Marshall attend?
Brigitte Marshall attended Seton Hall University.
What are some of Brigitte Marshall's interests?
Brigitte Marshall has interest in Professional Networking, Investing In Real Estate, Bike Riding, Dancing, Climbing Stone Mountain.
What skills is Brigitte Marshall known for?
Brigitte Marshall has skills like Email Marketing, Online Advertising, Lead Generation, Marketing, Ppc, Seo, Google Analytics, Online Marketing, Crm, Sales, Salesforce.com, Social Media.
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Brigitte Marshall Pérez
San Jose, Ca1jnj.com
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