Brinda Krishnan Email & Phone Number

Barcelona, Catalonia, Spain

I am a passionate advocate for Agoda, a technology-driven organization that redefines travel with its 7000+ global workforce and a multitude of nationalities working in our Bangkok office. As the head of our global employer brand, I have the privilege of spotlighting Agoda's transparent work culture to potential candidates. Our career page showcases our organizational history, our core beliefs, the diverse intellect, and the testimonials of our valued employees.During my tenure at… Show more I am a passionate advocate for Agoda, a technology-driven organization that redefines travel with its 7000+ global workforce and a multitude of nationalities working in our Bangkok office. As the head of our global employer brand, I have the privilege of spotlighting Agoda's transparent work culture to potential candidates. Our career page showcases our organizational history, our core beliefs, the diverse intellect, and the testimonials of our valued employees.During my tenure at Agoda, I've had the opportunity to work across three diverse departments (Tech, People, and Marketing) and have been guided by five exceptional managers who have supported me in achieving my best. Here are a few key initiatives I spearheaded at Agoda:* Employee Value Proposition (EVP): created Agoda’s employer brand backbone thru the EVP launch & saved company costs by creating internal ambassadors by effectively crafting and executing Agoda's EVP without external agency support.* Tech Brand Transformation: transformed Agoda's perception from a travel company to a technology powerhouse by strategically leveraging online and offline events and a tech blog. These efforts resulted in a quarterly tech blog readership of over 60K per quarter and more than 1L impressions.* Employee Advocacy Program: strengthened Agoda visibility and interest by establishing an employee advocacy program that increased Agoda’s social reach by over 400 times and elevated our Glassdoor rating to 4.4.* Brand Positioning: I positioned Agoda as the top searched employer in Thailand and within the top 10 in South East Asia, ensuring positive brand visibility by establishing a collaborative module between Marketing, People, Tech, Customer Experience, Legal, Government Affairs teams, and various third-party vendors.* Brand Perception: I employed a data-driven approach to measure brand perception and desirability by monitoring sentiments and Agoda’s ranking on the most searched employer on search engines. Show less

India

Born in 2007 to sell personalized gift items, Myntra quickly scaled up to be one of the biggest India-based fashion e-commerce giants. With Tech as its backbone, I have enjoyed helping software engineering and non-IT job seekers, see Myntra as a career destination to explore and grow their tech career. As the Head of the Employer Brand, I was in charge of our brand strategy on social media, user-generated content, various employment site, and corporate site. I focused on building… Show more Born in 2007 to sell personalized gift items, Myntra quickly scaled up to be one of the biggest India-based fashion e-commerce giants. With Tech as its backbone, I have enjoyed helping software engineering and non-IT job seekers, see Myntra as a career destination to explore and grow their tech career. As the Head of the Employer Brand, I was in charge of our brand strategy on social media, user-generated content, various employment site, and corporate site. I focused on building Myntra’s tech brand presence, increasing the diversity interest and campus intake. I have worked in close collaboration with (a) HRBP’s to bring internal changes to attract and retain talent, (b) CTO and CPO to build pride amongst tech teams, (c) CMO and CFO to align brand vision commonality, (d) ad agencies and diversity vendors to reach a strategically targeted audience. Key achievements1. Increased awareness via social media x10 within three months2. Increased rate of engagement from 3% to 9% MoM3. Increased application interest rates by 160% 4. Reduced negative share of voice by 63%5. Worked toward Myntra being on the top 100 Great Places to Work and top 50 Best Places for Women6. Created strategies on Awards to position Myntra as an employer of choice Show less

Bengaluru Area, India

- Recreate the Bethel AG International Center’s brand using human psychology and five sensory organs- Create organizational, competitive and business strategy- Conduct competitor, audience and market research- Create marketing strategies and assign KPI’s- Support execution on identified digital and offline platforms - Train leadership team, employees and volunteers

Bengaluru Area, India

Focused on ensuring high standards of employee engagement and candidate experience to ensure Dell Technologies remains and continues to grow as the most preferred employer of choice. My goals involve:1. Plan and implement measurable recruitment marketing strategies to convert awareness into valued employee advocates2. Design (static and multimedia) content to articulate and evangelize the EVP to build awareness and leads on multiple social platforms, user-generated content… Show more Focused on ensuring high standards of employee engagement and candidate experience to ensure Dell Technologies remains and continues to grow as the most preferred employer of choice. My goals involve:1. Plan and implement measurable recruitment marketing strategies to convert awareness into valued employee advocates2. Design (static and multimedia) content to articulate and evangelize the EVP to build awareness and leads on multiple social platforms, user-generated content sites, job sites, print media, and offline events3. Rely on metrics, research data, and sentiment analysis from multiple platforms and third-party sources to understand the market and keep a tab on goals and improvise standards4. Oversee the career website content, design, and maintenance to provide flawless candidate experience and maximize application and pipeline.5. Be the SME/Strategic Adviser to the talent acquisition team and business units to help solve their brand and hiring challenges6. Create training materials, editable assets, collateral, and communications for internal teams to help them be better brand advocates7. Represent the brand in offline events8. Liaise with various agencies to create partnerships and networking among other companies9. Partner with internal communication, MARCOM, and PR and train executives to be the organization's spokesperson Show less

Karnataka, India

A worldwide representative to India who helps oversee accumulation, nurturing and conversion of the India developer eco system into a revenue generating lead. My main role was to advocate IBM's cloud products and offerings through developing digital communities, lead management, organizing events and building the local community through social networking and offline events. Was the go-to-person for information on IBM Cloud and strengthening the India cloud community by active connections and… Show more A worldwide representative to India who helps oversee accumulation, nurturing and conversion of the India developer eco system into a revenue generating lead. My main role was to advocate IBM's cloud products and offerings through developing digital communities, lead management, organizing events and building the local community through social networking and offline events. Was the go-to-person for information on IBM Cloud and strengthening the India cloud community by active connections and engaging the external audience with internal SME’s. https://developer.ibm.com/in/ Show less

Bangalore, India

Social Media Strategist responsible to build IBM Rational's social presence (via Blogs, YouTube, Facebook, LinkedIn and Twitter) to generate traffic and lead to asset downloads. As a worldwide ambassador to India, I act as an influencer to developers and IBM Business Partners to help them use IBM product and mentor thought leaders and SMEs create their social brand. My role includes collaborating with sector leadership and gather industry-level buyer/cohort profile information, priorities… Show more Social Media Strategist responsible to build IBM Rational's social presence (via Blogs, YouTube, Facebook, LinkedIn and Twitter) to generate traffic and lead to asset downloads. As a worldwide ambassador to India, I act as an influencer to developers and IBM Business Partners to help them use IBM product and mentor thought leaders and SMEs create their social brand. My role includes collaborating with sector leadership and gather industry-level buyer/cohort profile information, priorities, events and initiatives for social surround and ensure that planning and content stream addresses all sector and audience needs. Identify and cultivate relationships with both external influencers and internal subject matter experts to create content and engage audience. Develop and execute editorial calendar on an ongoing basis as a real-time reflection of both market trends and business objectives. Leverage social listening to identify topics, communities and organic conversations where key content and experts can grow share of voice and attract prospects. Track and analyze metrics to inform future strategy and tactics.Increased share of voice in Cloud by 30%, Storage by 12% and Smarter Infrastructure spaces. Developed key metrics and insights for reach, engagement and amplification for Tivoli based on industry standards. Show less

Bangalore, India

Lead a team of 5 to manage the entire worldwide Tivoli digital presence for core revenue generating solutions in the software division for Tivoli. Lead collaboration with cross functional teams to define the digital marketing story. Create an always-on strategy leveraging SEO, content marketing (POE), demand generation, and social media to build sales pipeline. Contributed to IBM Tivoli's 25% year on year growth and 5% converted leads.Responsible for overseeing the world wide… Show more Lead a team of 5 to manage the entire worldwide Tivoli digital presence for core revenue generating solutions in the software division for Tivoli. Lead collaboration with cross functional teams to define the digital marketing story. Create an always-on strategy leveraging SEO, content marketing (POE), demand generation, and social media to build sales pipeline. Contributed to IBM Tivoli's 25% year on year growth and 5% converted leads.Responsible for overseeing the world wide model is replicated across geographies, ensuing page optimizations to provide excellent user experience and search friendliness while, keeping the local flavor intact. Show less

Bengaluru Area, India

Managing User Generated Content categorization. Supervising targeted advertising in India and identify accurate platforms for categorized ads. Worked as an author for Asylum.in - a men's lifestyle site while moderating editors and content strategist for the site. Spent a year as a technical Business Analyst I was supporting advertising.com and Aol. Client. Responsible for requirement gathering, solution delivery and solution configuration. Executing functional test scripts with… Show more Managing User Generated Content categorization. Supervising targeted advertising in India and identify accurate platforms for categorized ads. Worked as an author for Asylum.in - a men's lifestyle site while moderating editors and content strategist for the site. Spent a year as a technical Business Analyst I was supporting advertising.com and Aol. Client. Responsible for requirement gathering, solution delivery and solution configuration. Executing functional test scripts with the end users and facilitate bug fixes with the development teams. Provide expertise on user experience and support business users for configuration changes. Show less

Bengaluru Area, India

Facilitate clients in their branding, image building and advertising and communication activities through projection of their product in The Economic Times. As part of the business development team, I tutored CxO's through ET Knowledge Forum, ET Think Turf, ET Leadership Forum and ET Corporate Dossier.

Hyderabad Area, India

Support Google's worldwide user base of AdWords product. My role included contributing to the growth of AdWord programs by identifying and resolving customer concerns, managing accounts and relationship building with Google's advertisers and agencies by providing the best possible service via phone, email, and chat. Expertise in developing compelling advertising solutions for brand advertisers, sharing advanced knowledge of Google products and advising clients on the best strategy to achieve… Show more Support Google's worldwide user base of AdWords product. My role included contributing to the growth of AdWord programs by identifying and resolving customer concerns, managing accounts and relationship building with Google's advertisers and agencies by providing the best possible service via phone, email, and chat. Expertise in developing compelling advertising solutions for brand advertisers, sharing advanced knowledge of Google products and advising clients on the best strategy to achieve their desired results. Show less

Bengaluru Area, India

Provide quality on-call support to customers of PeoplePC, an Internet service provider, based on dial-up connection.

Master'S Degree, Business, Management, Marketing, And Related Support Services, 7.5

Specialization in Marketing and Human Resource Management Dissertation done on brand building using human psychology and how the five.

Bachelor'S Degree, Science, Fcd

Activities and Societies: College president for science branch NCC 'C' certificate holder Actively involve in anti-abortion.

Aisse, Science

Activities and Societies: National level athlete. Champion swimmer, long distance track events and solo field athletics. National level.