Brittany Dickson Email & Phone Number

Andover, Ma, Us

United States

- Responsible for management and growth of all DSP relationships resulting in ~$120M in yearly revenue - Oversee 30+ DSP partnerships, delegate tasks amongst team, and monitor team & client success- Retain and grow accounts through strategic partnerships- Lead client meetings, calls, quarterly business reviews, and presentations to review account successes and look for creative ways to grow the partnership- Manage revenue and P&L for entire programmatic platform- Provide monthly, quarterly and yearly forecasting- Supervise platform product roll outs and effects on demand partnerships- Manage junior and senior level account managers- Develop and implement processes and best practices for demand team- Analyze and assess revenue and margin data- Extensive use of Microsoft Suite, Snowflake, Tableau, Datadog and internal tools to assess, troubleshoot, and brief on client needs and platform performance

- Managed all demand side media partnerships across several platforms- Provided strategic consulting services regarding inventory monetization & client need- Compiled and analyzed data and metrics- Made decisions based on data analysis and demand needs- Close collaboration with Director of Inventory and other departments to support existing business- Provided monthly, quarterly and yearly forecasting- Managed yield and close out each month

Greater Boston Area

- Managed over 50 digital advertising campaigns resulting in over $3M in company revenue- Responsible for training, on boarding and management of new employees- Worked with various 3rd party ad serving providers including DFA, Flashtalking, Spongecell, MediaMind, Mediaplex, and Atlas to track campaign performance CATALYST ONLINE (A WPP Company)

- Provided support to sales by delivering top line information for client & agency RFP/RFI requests- Collaborated with Marketing to create new sales presentations, development product descriptions, internal Q&As, agency and client direct sales sheets, and sales team training materials

Newton, Ma

o Collaborate with Strategy & Analytics team as well as client teams, other agencies and internal teams to make sure project scope, milestones and timelines were aligned and delivered accuratelyo Provided first level support to Account Directors and the Sales and Marketing team by playing a hands on role in RFP/RFI responses, resulting in $5 million in new business, assisting with sales presentations and development of sales kits, developing keyphrase recommendations to increase campaign reach and qualified traffic leveraging long-tail keywords and providing additional support and recommendations as needed o Worked with SEO, project management, account management, and analytics team and used tools including compete, comScore, and Google Analytics to identify search insights, evaluate the success of search marketing strategies, and recommend enhancements within client deadlineso Used internal and external resources to research and develop client-ready “Points of Views” and “Best Practices” as well as other industry standard documents to assist clients in reaching their overall search marketing goalso Managed, from conception to completion, internal Mobile Search Marketing project including research, coordination, and execution of client ready documents, presentations, and all other client deliverables o Maintained and improved office management by developing and implementing process improvements, ensuring resource readiness and availability, and addressing additional ad-hoc request as neededo Planned and coordinated company events including holiday party for 120+ employees/guests with a $6000 budget and several fund-raising activities including involvement in the American Diabetes Association Step Out Walk resulting 90% total employee engagement

o Provide first level support to 30 – 60 financial advisors on a daily basiso Supply product information and generate sales leads to support internal and external wholesalers o Place trades and perform maintenances per broker request o Internal promotion from previous 13 month client service role which dealt directly with shareholders

o Provided first level support to clients – individual productively added to “5” star company rating with NQR for 2009 with 18 of 200 being my call ratings o Contributed in a team-based environment focused on customer call resolution – maintained an exceptional 86% availability average throughout 2009 resulting in a 4 out of 5 point internal rating o Recognized core-team member to facilitate successful transfer of client and fund knowledge during merger activityo Aggregate weekly call activity data for monthly management analysis

o Researched and provided competitive analysis including competitor information and product feedback o Participated in coordination of offsite staff events such as the Cape Cod marketing conferenceo Researched and documented current market trendso Provided focused competitive analysis reports to the Strategic Management team

o Evaluated existing customer training needs and recommended appropriate training selection o Trained incoming interns to achieve high call volumes and meet sales goals o Created sales schedules to support senior sales staffo Sold over $19,000 in training from May-Aug of 2007 – placing 3rd of 15 internso Averaged 393 sales calls per months – highest being 415