Brittany Stone Email & Phone Number

Columbia, Sc, Us

• Development of email campaign strategy for attendee marketing and lead generation purposes within the IT government sector• Daily monitoring and record keeping of email campaign metrics• Development of email analysis performance reports presented weekly at team meetings, highlighting campaign findings and optimization recommendations for future campaigns • Identification and documentation of strategic best practices based on known email campaign successes • Final proofing of mass email communication as developed by accounting teams to ensure goals/strategy behind each blast produces the best possible outcome • Creation of individual program analysis reports to offer recommendations to improve struggling campaigns• Production of email marketing campaigns (roughly 30 emails/week) through use of email marketing platforms, Marketo and Sendgrid

Alexandria, Va

• Production of all email marketing campaigns (roughly 30 emails/week) for attendee marketing purposes as well as content syndications, research/infographics, issue briefs, etc. • Use of Marketo and Sendgrid email marketing platforms for development and execution of email campaigns • A/B testing of subject lines and content formats for understanding of audience engagement preferences • Generation of email analysis performance reports presented at weekly team meetings, highlighting campaign successes and optimization recommendations for future campaigns • Identification and documentation of strategic best practices based on known email campaign successes • Identification and testing of intranet enhancement opportunities to make campaign metrics easily available to greater account teams • Documentation of editorial campaign performance metrics through use of Google Analytics for page views and WordPress for registration activity

Columbia, South Carolina Area

• Provided daily management of client product data feeds for various campaigns housed on Google, Bing, Comparison Shopping Engines (CSE’s), display ads and affiliate programs through use of data feedmanagement tool, VersaFeed• Presentation preparation of client data feeds for optimization recommendations• Executed editorial feed modifications as needed• Provided support to troubleshoot and resolve data feed issues• Managed client Comparison Shopping Engine (CSE) campaigns to include feed set up, budget/bidmanagement, weekly report analysis and modifications to ensure client goals are met• Implemented Google/Bing Merchant Promotions as requested by client• Agency main POC for brand verification tool, Brand Verity to ensure client paid campaigns avoidtrademark infringements and ad click hijacks

Herndon, Va

• Project intake included on-boarding, designer assignments and trafficking of all digital and print creative project requests• Led meetings with clients to gather and understand project needs and proper progression of each request• Utilized project management system, Robo Head to open all new jobs, delegate responsibilities amongst the team, provide initial proofing and feedback of all creative rounds, communicated updates/revisions between client and team, track time, etc.• Organized/managed status and project prioritization trackers for designers and greater marketingteam and leadership• A main POC for production vendor to obtain quotes, provide final art files, proofed art for production and ensured timely delivery of orders• Served as a brand advocate by adhering and protecting brand guideline standards in all creative developed in-house and by agencies• Supported agencies in conducting video and photo shoots by playing a key role in talent selection,location scouting and logistics planning as well as on-set support• Garnered knowledge of Eloqua and Publicaster for execution of mass email marketing campaigns, campus communication, and generating reports to determine strengths/weaknesses of each campaign• Fostered relationship and managed responsibilities with the university’s social media content strategyagency to ensure development of campaigns and social presence was aligned with the brand and goals were represented and maintained in social content calendar• Executed and monitored daily posts to all social channels• Liaised with social monitoring agency to monitor and respond to negative situation and comments, respond to questions on social and interface with legal, student affairs and others as appropriate• Reviewed and trafficked content as produced by agencies and business partners such as The Daily Mail• Developed content calendar for blog, worked with copy writer for blog posts and implementation of posts through WordPress