Brittany Roberts Email & Phone Number

Texas, United States

Dallas, Texas, United States

Lexus client leadership partner responsible for spearheading digital platform, interactive and innovation initiatives. This includes configuration, inventory and ownership tools on Lexus.com, as well as driving digital retail innovation to enhance sales experience. Key leader and collaborator on cross-brand enterprise projects with Toyota business stakeholders and agency counterparts. Committed to ensuring strong client partnerships and fostering positive stakeholder relationships to drive new digital work forward and maintain high-quality standards for Lexus' existing digital experiences.

Dallas, Texas, United States

Dallas/Fort Worth Area

Responsible for brand strategy and execution of owned, earned, and paid channels across 250+ locations.• Led brand evolution of humanity-forward campaign to increase guests’ emotional connection with brand.• Streamlined media planning process, reducing complexity from 227 individual, local plans to drive efficiencies. • Established social media messaging and content development strategy, including managing use of user-generated content, influencer marketing and relationship marketing. Marketing efforts yielded direct impact to same-store sales growth: +10% in 2017 and +14% in 2018 (though June) YoY. • Successfully met business objectives to increase ticket average & transaction volume.Effectively managed rapid company growth of +83% locations.• Enhanced brand consistency nation-wide, ensuring uniform marketing standards.

Dallas, Texas

Client experience: Ruth’s Chris Steak House, TGI Friday's, Mitchell's Fish Market, Columbus Fish Market, Mitchell's Steakhouse, Cameron's Steakhouse, DecisionPoint Systems, Personal Communications Devices, Dallas Summer Musicals• Account Supervisor on agency team, overseeing all agency projects. • Go-to digital expert for clients and account team members. • Serves as the direct client contact to ensure all deliverables meet client expectations.• Manage projects from strategy development and creative conception to execution and reporting.• Ensures work is delivered on-time, on-budget, and on-strategy.• Manages client's production and media billing and responsible for maintaining projects within budget.Experience includes: • Management of campaign across multichannel initiatives including video (television and online), print, radio and out of home production, event promotion, and internal communications. • Website discovery, redesign, development, maintenance, optimization and reporting.• Social media strategy, content development, management and reporting.• Custom content creation and influencer outreach.• Mobile app development, maintenance, optimization, reporting and promotion to drive downloads.• Online ad units including HTML5, standard flash, rich media, iAd and custom units.• SEO and paid search efforts.

Click Here Labs is the digital division of The Richards Group, a privately held full-service branding agency based in Dallas, Texas. Formed in 1995 by a team who foresaw a need for marketing solutions specific to the online medium, we’ve been evolving ever since to meet the demands of clients who want to maximize their digital potential. Client experience: TGI Friday's, DecisionPoint Systems, Personal Communications Devices, Dallas Summer Musicals• Served as the direct client contact to coordinate and manage digital agency projects.• Managed execution of projects from strategy development until completion.• Managed client's digital production billing and budgets. • Provided client with a direction and point of view of third-party digital vendors in order to execute both internal operations and consumer-facing projects.

• Led American Airlines team in social media industry analysis and presentation.• Monitored social media for American Airlines during Mystery Miles promotion. • Pitched new business for potential client, Jazz in June.• Managed and scheduled itineraries, status updates and weekly conference reports.

• Conducted research and wrote creative briefs for the following accounts: American Airlines, The National Weather Center, Rusty’s Frozen Custard, Routes Webzine, Mr. Sports Bar and Noble Chamber of Commerce.• Wrote creative briefs, SWOT analysis, competitive and industry analysis, consumer journeys, perceptual maps, copy on a promotional bookmark and mini-sagas. • Conducted surveys and focus groups and presented findings to the respective clients

Internship for a B2B Marketing and Advertising agency in Dallas, Texas. • Wrote weekly blog posts on blog.wefightboredom.com, updated company’s twitter account and researched marketing and social trends.• Organized database using Highrise and Basecamp. • Participated in brainstorming and client meetings.• Conducted fulfillment duties for production.

• Promoted and the social media website on the University of Oklahoma’s campus.• Increased University of Oklahoma’s students’ membership of the website to be considered in the top five membership count of universities in the nation.

• Corrected edited copy in advertisements and pre-press blue line releases. • Organized archives and created a digital archive for advertising samples