Brittany Ho Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

Chicago, Illinois, United States

Los Angeles County, California, United States

Los Angeles, California

Los Angeles, California

Los Angeles, Ca

Los Angeles, Ca

•Primary point of liaison with key stakeholders on client side from brand, digital acquisition and customer service teams•Developed social handbook for beauty brands in the hair care and anti-aging body vertical•Content ideation and review of monthly content calendars across social media platforms and paid social media plan; Finalize content approvals with client before execution•Produced photoshoots for content development and oversee pre-production process and production budget•Oversee and manage Community Management and serve as a point of escalation for the brand on all social related crisis matters•Managed all planning and execution of project timeline and deadlines with creative, paid, community management and strategy team

Los Angeles, Ca

•Responsible for managing and building a strong foundation on all client relationships and oversees all deliverables for content development, digital and social media campaigns.•Strategically consulted clients on social best practices, while working with client to provide solutions to business challenges. •Ideated for social activation and content ideas throughout the life cycle of a network series and work closely with strategy to develop strategic framework at the onset of a series roadmap planning. •Development of RFP proposals for new business efforts; reviewed proposals to ensure they are aligned with strategy and fulfill the requirements of the client.

New York, Ny

• Responsible for managing client projects including: website redesign; promotions; digital/social media advertising; strategy; paid media (Facebook and SEM) efforts.• Build a strong client rapport led to increased business opportunities across other core competencies• Collaborate with Production Teams to define project scope and budget and partner with Strategy to develop marketing plans and define KPIs.• Work with partner vendors to manage display advertising, events, shopper marketing and blogger outreach.

New York, Ny

•Helped retail brands drive incremental lift in revenue attributed through email retention campaigns; consulted with the client to ensure proper control groups were in place in order to validate campaign results. •Managed the on-boarding process for all new clients and ensured the database was completed correctly and the targeting platform is delivered as scheduled.•Provided consumer insights and behavioral trends to client by analyzing their customer, online/offline transaction and click stream data. Insights helped to drive value towards various marketing goals.

•Developed SLAs to establish a clear baseline and improve overall core competencies of the business•Developed new on-board process and testing measurements and ability to execute against all action items •Proven track record of increasing revenue goal in excess of 150% of revenue quotas in two consecutive quarters•Planned appropriate communication strategies to set realistic expectations for the client and provided recommendations to maximize list revenues

•Responsible for maintaining and cultivating customer relationships. Identifying and generating any cross-selling business development opportunities•Project management for all campaigns from start to completion with the core team. Effectively communicated project status with the client directly. •Prepared budget estimate per campaign. Developed reporting tool to track funds and variance on a monthly basis •Researched new business development opportunities and generated qualified leads for the Vice President of Business Development. Coordinated process of submissions on request for proposals by gathering relevant information and assisted with planning and strategy

•Managed the back end execution of direct mail and email campaigns through list acquisition to achieve a client's goal with prospecting new customers•Researched and compiled relevant list sources in order to provide recommendations for a client’s campaign for existing offers or new test ideas. Coordinated mail campaign plan details for potential new prospects with multiple stakeholders•Analyzed list performance and profitability, to assist in developing an effective, bottom-line direct mail plan strategy while also keeping within the client’s required marketing budget•Reduced client’s overall direct marketing costs through the negotiation of list rates. Successful pricing negotiations were the direct result of historical price research and analysis, in addition to building rapport with list managers

Bachelor Of Science, Marketing

Education record