Brittany Ross Email & Phone Number

o Created a 35% increase in incremental installs and 30% increase in activations within 3 months by implementing additional targeting strategieso Increased app activations by 18% within 3 months by changing campaign targeting that captured additional audienceso Develop and execute go-to-market testing agendas, leveraging audience research and competitive.

Austin, Texas, United States

o Achieved a 38% increase in app activations, with an additional 26% increase in purchases for current customers, across a 6 month time-frame, by analyzing conversion drivers and testing new strategieso Executed test plan for a new channel offering, achieving a 46% reduction in CPM and improving campaign efficiency within 1 montho Designed and implemented.

o Achieved long-term commitment from a first-time client by increasing Google Ads' click-through-rate 45% over a 6-month period as the sole manager in charge of keyword research, campaign structure building, ad copy creation, and execution/management of the accounto Increased social media followers by 30% for client's Business Facebook page throughout the.

o Strategically planned and implemented approximately 20 client media plans, including both traditional and digital media, for a total of $500k based on client goals and market researcho Negotiated and purchased traditional and digital media saving approximately $10,000 for clients throughout the year

o Collaborated with cross-functional teams on the research, planning, and execution of marketing campaigns, driving measurable results and increasing customer engagemento Developed a keyword data analysis formula spreadsheet that significantly improved team efficiency while reducing timeline of deliverables to client

Kenwood, OH

Part-time position during school. I utilized my knowledge of tea and tea products to help customers make purchases that were right for their lifestyle. Daily sales goals were set and I used top-down selling and up-selling to increase sales in order to meet those goals.

Strongsville, OH

o Updated previously used advertisements for new product promotion materialso Assisted in updating five product line brochures to be distributed in specialty hardware storeso Designed advertisement featured in a New England newspaper