Brittany Ross Email & Phone Number

o Created a 35% increase in incremental installs and 30% increase in activations within 3 months by implementing additional targeting strategieso Increased app activations by 18% within 3 months by changing campaign targeting that captured additional audienceso Develop and execute go-to-market testing agendas, leveraging audience research and competitive analysis, to achieve measurable goals/KPIso Manage comprehensive campaign execution, coordinating with creative, analytics, and sales teams to ensure precise and timely launches across all owned channelso Present to senior leadership on campaign performances and advise on strategy adjustments and campaign optimizations

Austin, Texas, United States

o Achieved a 38% increase in app activations, with an additional 26% increase in purchases for current customers, across a 6 month time-frame, by analyzing conversion drivers and testing new strategieso Executed test plan for a new channel offering, achieving a 46% reduction in CPM and improving campaign efficiency within 1 montho Designed and implemented A/B tests across multiple channels, leading to improved engagement and conversion rates

o Achieved long-term commitment from a first-time client by increasing Google Ads' click-through-rate 45% over a 6-month period as the sole manager in charge of keyword research, campaign structure building, ad copy creation, and execution/management of the accounto Increased social media followers by 30% for client's Business Facebook page throughout the year with high engagement organic and paid posts, with low cost-per-result (average of less than $1)o Lead digital strategy and execution across multiple digital tactics for 7 high impact clients, analyzed and presented performance data to client and teamo Launched and managed campaigns for CPG clients across third party e-commerce platforms

o Strategically planned and implemented approximately 20 client media plans, including both traditional and digital media, for a total of $500k based on client goals and market researcho Negotiated and purchased traditional and digital media saving approximately $10,000 for clients throughout the year

o Collaborated with cross-functional teams on the research, planning, and execution of marketing campaigns, driving measurable results and increasing customer engagemento Developed a keyword data analysis formula spreadsheet that significantly improved team efficiency while reducing timeline of deliverables to client

Kenwood, Oh

Part-time position during school. I utilized my knowledge of tea and tea products to help customers make purchases that were right for their lifestyle. Daily sales goals were set and I used top-down selling and up-selling to increase sales in order to meet those goals.

Strongsville, Oh

o Updated previously used advertisements for new product promotion materialso Assisted in updating five product line brochures to be distributed in specialty hardware storeso Designed advertisement featured in a New England newspaper