• Develop branding and corporate identity initiatives• Create and implement marketing plan, including promotional calendars and programs, new product introductions and other projects• Manage marketing budget and monitor costs• Establish and grow a target market share• Conduct customer, brand and product research initiatives• Offer expert advice to develop innovative advertising, public relations, social media and events• Negotiate with media partners to guarantee advantageous contracts• Manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management• Oversee the operation of website and email marketing • Provide analytics reviews monthly

• Helped drive IT-wide adoption of Delivery Transformation concepts (i.e. DevOps, Agile, and product-centric ways of working) through strategic change management and knowledge management planning• Supported the development and execution of AA’s internal Delivery Excellence communication strategy• Wrote, edited, and distributed content, including memos, monthly newsletters, website content, and a ways of working toolkit with key templates, processes, and methodology• Sought opportunities to enhance the reputation of DelEx and Delivery Transformation• Fostered relationships across the organization with key transformation advocates• Applied OCM concepts and ensured consistent messaging across all communication materials• Coordinated organizational events

• Served as Communications Lead to integrate a newly-acquired company into the TT company culture • Project managed a company-wide website redesign and served as Communication Manager to relay progress to company and external stakeholders (1+ year project)• Developed and implemented Communications Plan to migrate all North American offices to a completely new benefits structure• Responsible for all online and offline content creation and promotion of divisional new product introductions across 5 major electronic product lines • Implemented New Product Launch communications process to consistently and effectively present new products to the market and our target audience• Researched and wrote global press releases, content for the company website, company blog, company social media channels, company newsletters (i.e., TT Connect and TT Talk)• Managed division’s global trade show sponsorships and media interviews and presented regularly on event outcome, ROI, and improvements for the future ($20K+ worth of free press and marketing earned)• Collaborated with executive management to program manage division’s annual Worldwide Sales Meetings and Mid-Year Sales Meetings by developing the objectives, agenda, speakers, and content • Pioneered and program managed international multi-event program, TT University, to promote brand awareness, strengthen distributor relationships, and train all go-to-market channels

Marketing Consultant | Titan Advanced Solutions | January 2017 - Present• Manage marketing activities including website and social media set up, content creation, and marketing collateral designMarketing Consultant | Ultimate Ventures | Mar 2015 – Mar 2016• Assist in managing digital marketing activities for DFW office including blog posts, newsletters, e-blasts, website, and social media• Create dynamic presentation templates with new event ideas to incorporate into client proposals• Generate and analyze reports using VIPER• Identify and develop opportunities for preferred partnerships with hotels, vendors and clients• Develop marketing presentations, sales bids, and presentations• Co-manage the Sales & Marketing budgetSocial Media Marketing Consultant | Special Events Institute | Jan 2014 – May 2015 • Develop and lead the SEI's social media strategy and oversee SEI's social media channels, in order to increase online engagement and drive positive external communications for the Institute• Responsible for all social news and content creation; social media crisis and response management; the creation of fresh, witty and inventive social media campaigns; and active engagement and representation of SEI's online community• Define and lead the strategic development of SEI's social media channels, with a focus on growth, creation of inventive and unique social campaigns, creation of best-in-class social content and fostering high community engagementMarketing Consultant | Restaurants Unlimited, Inc. | March 2014• Independent paid project to evaluate the current marketing tactics of the Henry's Tavern brand and identify and develop solutions to strategic gaps in the planIMEX 2013 Social Media Roving Reporter | Hilton Worldwide| October 2013• Independent paid project to generate awareness around Hilton Worldwide's Connect portal for meeting/event planners• Reported learnings from IMEX 2013 conference using various social media platforms

• Managed 10 annual events (eg. promotional, hospitality, conference, trade show, user group meetings, executive retreats, etc.), including event strategy and objectives, new event ideas, planning, execution, recaps, and ROI analysis• Oversaw the design and copy edit of all marketing materials including trade show booth design, 4 new business development team powerpoint presentations, and multiple posters, brochures, and videos• Produced weekly, monthly, and quarterly performance reports for executive management• Maintained marketing budget of $500,000• Developed and deployed a Key Performance Indicator program and sales lead management process for business development team• Created and maintained a social media strategy that increased Twitter following by 28.6% over a 3 month period • Increased external communications with the publication of 6 press releases and internal communications with the introduction of the monthly Hyphen Newsletter

• Responsible for planning and managing strategic marketing events nationwide including tradeshows, sponsorship, thought leadership, customer, and large group function events (included content, proof point and demonstration development, show services management, design of communication materials, and post-show data analysis)• Authored internal/external communication materials associated such as activity briefs, program one-pagers and sales collateral, to ensure successful event execution• Compiled post program survey results and provide analytical/historical data to evaluate events/programs and recommend best practices for future events• Lead responsible for regional North American Customer Satisfaction Survey, increasing response rate by 13% from 2013 to 2014• Pioneered event marketing social media strategy and executed plan for 20+ events

• Drove COS team’s maturity level 0.4 points from 3.2 to 3.6• Reduced OPEX run rate by $0.6M from August to December and assisted with the move of $300K Operations presales charges to delivery• Identified strategic gaps through understanding key business challenges and targets• Aligned long-term growth ambitions with short term funnel outlooks• Provided ongoing market forecasting, current situational analysis, and future projections/business plans for business development focus areas and initiatives