Brittany Smart Email & Phone Number

Developed and executed strategic communications programs for Bed Bath & Beyond, Overstock, and Beyond, Inc., through proactive and reactive storytelling about the company and its executives.• Core member of the integrated communications team responsible for rolling out the high-profile acquisition and rebrand of Bed Bath & Beyond and Beyond, Inc. contributing to more than one hundred billion media impressions, broad consumer awareness, and positive employee sentiment.• Built strong relationships with top-tier media outlets, resulting in broadcast, print and online news coverage that significantly enhanced public perception.• Worked closely with senior executives, managing their day-to-day social media presence and prepping them for speaking engagements, media interviews, and internal meetings.• Served as a strategic cross-functional partner developing communications related solutions that established consistent processes and created efficiencies. • Drafted press materials, social media content and calendars, and industry award submissions and managed the corporate website and intranet.• Directed relationships with public relations, social content, and media monitoring agency teams, ensuring company needs were clearly articulated and deliverables consistently added value.

On Nov 6, 2023, Overstock.com, Inc. changed their corporate name to Beyond, Inc.

Salt Lake City, Utah, United States

• Drove leadership team speaking engagements, wrote press releases, pitched media outlets, and created and monitored social media content to build brand awareness. • Collaborated with the People & Culture team to improve strategic internal communications and implement new channels including an Instagram presence and weekly employee newsletter.• Supported the company’s diversity, equity, and inclusion goals, specifically working to amplify and communicate the work of the employee resource groups.

Salt Lake City, Utah, United States

• Created and curated content for the Salt Lake Bees Facebook, Instagram, and Twitter accounts, including corporate sponsored content, communicating with players, and fulfilling in-game content needs. Instagram followers doubled during the season, and the Salt Lake Bees were the #1 team in MiLB for followers added on Facebook & Instagram in May 2019.• Strategically planned and executed digital communications on the team’s social media channels and website during the 2019 MiLB season.• Coordinated community outreach events and fulfilled donation requests.

Provo, Utah

• Increased attendance for football, basketball, volleyball, and softball through marketing events and pre-game and in-game promotions to maximize fan engagement and experience.• Oversaw Women’s Basketball marketing and produced games while leading a team of interns.• Engaged the local community through partnerships with REC centers and little league teams for inclusion in halftime shows and game promotions.

Provo, Utah

New York, Ny

• Strategically planned creative ideas for growth with the Tara Teaspoon team.• Wrote and designed a weekly newsletter that was sent to over 2200 subscribers and blog posts for tarateaspoon.com (average of 6.4K unique monthly visitors).• Planned and created daily optimized social media content for all platforms, assisted on client photoshoots, tracked engagement, and managed all data reports.

New York, New York

Provo, Utah

• Managed and created content for the store's social media accounts• Worked with general manager to create promotions and sales coordinated to our monthly PR plan• Assisted general manager with merchandising, orders, and sales decisions