Brooke Moore Email & Phone Number

Collaborating with cross-functional teams, including business planners, marketing, and engineering, to understand the current ecommerce environment and identify opportunities for optimization and new feature development.Developing and implementing strategies to improve the customer experience and drive engagement, including the design of new features and functionality.Monitoring and analyzing customer behavior and feedback to gain insights into customer needs and preferences.Using customer insights to inform feature prioritization and ensure that all new features align with the overall ecommerce strategy and goals.Partnering with engineering teams to define and launch new features, ensuring that they meet customer needs and are delivered on time and within budget.Developing and tracking metrics to measure the success of new features and overall ecommerce performance.Staying up to date with industry trends and best practices in ecommerce experience design and merchandising to ensure that the digital stores remain competitive and innovative.

Influence direction of strategic initiatives under the Digital Performance & Growth charter. Day-to-day technical management and optimization of personalization experiences and solutions across the omni-channel experience (e.g. email, site, mobile). Manage and execute business logic configuration within marketing technology UIs, including algorithms & rule management to support delivery of projects. Primary focus in Certona. Drive projects from inception to completion and ensure all cross-functional business partners are proactively updated on project milestones, status, issues and delivery timelines. Identify and develop operational processes in support of new vendor and product feature launches. Develop, analyze, and monitor reporting to help show the impact and value of personalization tools and technologies and opportunities to optimize. Assist in providing technical direction and requirements to Web Developers for A/B tests and other projectsSubject Matter Expert in Personalization

• Integrated data-driven insights from Coremetrics, Tableau, Microstrategy, and ContentSquare to provide a more relevant shopping experience for the customer.• Executed the Winter Guide which increased engagement by 94% and sales 90%YoY.• Identified and proposed expansion into the Gender-Neutral Category based on indepth competitor analysis and partnership with VoC department• Executed largest Go To Market Strategy to date as digital liaison which grew sales 9%over LY.• Partnered with Merchandising and Planning to strategize driving category promotions,such as clearance events, which has seen a 13% growth under my strategies.

West Chester, Pennsylvania

• Partnered with National Culinary brands to support product launches across digitalplatforms to grow the category 2% over the previous year.• Partnered with Merchandising and Planning to strategize elevated promotion for theculinary team which grew base business by 58%.• Piloted the partnership between extended assortment and the on air team via itemplacement in In The Kitchen With David which elevated onsite searches for ourassortment by 110% and grew EA culinary sales by 400% .• Effectively communicated with external vendors to build and deploy high priority itemsonsite (over 2000 items launched)• Partnered with the production and host teams to produce several buying guide videosto help guide the customer in their purchase decision. Pages saw high engagementand CTR and grew categories 7% on average post launch of video.• Completed execution of the air fryer buying guide video helped grow exposure by 9%to the evolving category over the previous year.

West Chester, Pennsylvania

Supported QVC’s Vendor Marketing program, the Marketing Development Fund. Worked with Vendor Marketing Manager to develop strategic integrated marketing plans to pitch to vendors to secure vendor funding co-op dollars for QVC Marketing promotions.- Assisted with development of vendor proposals, program rate cards, campaign briefs, and campaign recap deck creation- Supported Manager with monitoring and documenting daily campaign progress in Email, Paid Search, Comparison Shopping, Affiliates, Facebook, Twitter, Pinterest and Instagram channels

- Manage host team of 3-4 coworkers to facilitate smooth control over the high volume of customers.-Direct and manage seating to maximize serving and kitchen staff performance while maintaining a warm and welcoming experience for the customer.

- Responsible for ensuring top quality advertising creatives in every weekly issue. - Serve as the direct coordinator between local and national businesses and the student body at West Chester University to ensure premium advertisements while providing superior customer service. - In charge of both print and digital advertising.-Utilize SNO Ad Manager, Google Analytics, Photoshop, Illustrator, and InDesign software.

- Welcomed customers into our speakeasy style bar and maintained an upbeat and inviting atmosphere for the customer. - Organized a seating chart and sat customers in a timely manor while also accommodating to their specified requests.

B.A Marketing With A Minor In Philosophy

Activities and Societies: Member of American Marketing Association, Advertising Manager of the West Chester University Quad

High School Degree

Activities and Societies: President of the Graphic Arts Club, President of Students Against Destructive Decisions