After merging my business with The Red Republic/McCann Worldgroup, I took on the role of Senior Account Manager and lead many lifestyle, corporate, hospitality and consumer brand accounts nationally. These accounts included all aspects of PR, social media strategy and content production and event management. Clients included: Harbour Town Premium Outlets, Wintergarden, Tweed City Shopping Centre, Strathpine Centre, Brisbane Marketing, Pillow Talk, THE 4217, Marriott Hotels, Mantra, Accor, Minor Hotels, Global Work & Travel Co. Zumba Australia, Lewis Land Group, Urbex/BMD

Co-Founder of Pineapple PR, a boutique communications and digital agency based on the Gold Coast. Services include:PublicitySocial Media MarketingMarketingCopywritingBrand DevelopmentEvent Management

With a proven track record in communications strategy, I have successfully overseen and implemented comprehensive communication plans for three rehoming centres, two veterinary clinics, and seven op shops.My dedication extends to the digital realm, where I have consistently managed, developed, and enhanced AWLQ websites, ensuring an exceptional online experience for our valued customers. My commitment to fostering internal communications shines through my adept handling of newsletters, eDMs, and internal websites, facilitating seamless information flow within the organisation.I also possess a knack for crafting compelling content, having drafted editorial pieces for AWLQ's renowned magazine, TAWL TAILS. My ability to strategically create and seize media opportunities has effectively driven awareness and boosted adoptions for our noble cause.In the realm of social media, I excel in devising and implementing strategic plans that captivate audiences and strengthen our online presence. My dedication to data-driven decision-making is evident in my provision of pre and post-analysis for our Business Development Team, ensuring that our campaigns are not only impactful but also optimised for future success. Additionally, my expertise extends to forging valuable partnerships with media outlets and nurturing AWLQ's ambassador program, further solidifying our organisation's presence in the philanthropic landscape.

Working at one of the largest digital agencies on the Gold Coast, Surf Pacific, I was responsible for the management and delivery of various projects and duties including;• Website development management and account management• Web TV strategy filming and video production as well as on camera presentation• Internal and external communications, website and mobile strategy and project management• Online marketing, social media, public relations, online reputation management Study social media trends -Build brand awareness and confidence through SEO and SEM, blogging, video back linking and forum promotion. -Leverage social and new age technologies to generate brand awareness -Brand revitalisation and promotion-Monitor and measure efforts in order to ensure a maximum ROI-Consumer trends and loyalty promotions-E-Commerce implementation, promotion and product placement-Design strategies and manage comprehensive marketing plans designed to penetrate and grow targeted market demographics while building brand awareness.-Plan and carry out regional market research and analysis to keep up with growing web user expectations, while finding ways through SEO and SEM to enhance Google ranking.

Demonstrated day to day running of a local newsroomPreparation of stories and reading live on airRecording commercials and newsAttending Press Conferences and Liaising with Queensland media organisationsCovering 2007 Federal election.