Sean Brown Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

Leads digital strategy initiatives, driving the enhancement of data analytics capabilities and expanding activation services. The role oversees the standardization of data acquisition processes, manages data partnerships, and provides strategic insights on utilizing and monetizing people data. Additionally, this role ensures the execution of high-quality research projects, fosters team development, and collaborates with business development and media teams to deliver client-focused digital solutions.• Steers vendor partnerships and procurement in market research and data sectors, enhancing collaboration.• Work with senior executives to drive brand growth through strategic data science initiatives.• Maximize ROI, ROAS, and LTV using behavioral datasets and advanced modeling techniques.• Implement customer-centric strategies for personalization, data governance, and digital transformation.• Contribute to enterprise-wide innovation and new product development with cross-functional teams.

Toronto, Ontario, Canada

Subject matter expert for brand lift, media measurement, creative testing, connected data, and audience activation across media, agency, corporate, and market research channels.• Evaluated integrations with connected data partners including LiveRamp and Neustar. Led partnership with Omnicom to create innovative research products used across all OMG agencies.• Created Dynata Activate, a module for Dynata’s DIY Insights Platform that allows customers to build on-demand audiences for media targeting based on panelist profile and survey data.• Leveraged relationship with TransUnion to cover all transfer fees, saving Dynata more than $100,000 in LiveRamp costs in 2021.• President’s Club Award winner 2020 & 2021: recognized as one of Dynata’s top salespeople at 147% of goal in 2020 and 122% in 2021 performance.○ Selected by Disney Home Entertainment and Disney+ as preferred activation partner for future advertising efforts on new releases - a 7-figure deal over 3 years.○ Sold in monthly brand lift measurement to Ipsos for Amazon and Amazon Prime - $400k+ in first nine months.

Toronto, Canada Area

I designed strategies and tactics for managing and developing assigned agencies, brands, and teams. I identified prospect business needs and requirements while demonstrating product offerings to rank, measure, and value over 100K major social media influencers in sports and entertainment for this start-up organization. I advised client development team members in prospect and need discovery and development of demonstration presentations as the technical expert. I evaluated client and prospect feedback to develop product improvements and new features. • Drove growth of major beer brewer account from $50K to more than $1M.• Created client-specific programs based on identified goals, desired insight information, and scoping requirements to meet client performance expectations and achieve 90%+ client retention rate.• Identified relative owned and earned data of prospects based on analysis of social media content.

Toronto, Canada Area

For this prior role, I controlled project scheduling, monitoring, and delivery for the Client Development, Data Quality, Insights, and Production groups. I delivered consulting reports addressing best practices, competitive analyses, and social media benchmarks. I supported the client development team members and clients as a sales engineer and technical subject matter expert (SME) providing onboarding and platform training. I interfaced with the marketing and public relations teams to develop communication data for external audiences.• Engaged with senior executives to combine capacity planning with project completions and costs to develop diverse reports and conduct research.• Designed and introduced freemium pricing strategy to drive North American market share growth among pro sports teams in multiple leagues.• Reduced labor requirements from four hours to 10 minutes with process for automating reports.• Led daily stand-up meetings for eight-member cross-functional team and four direct reports to deliver 100% of assigned projects on schedule.

Plano, Tx

While holding this position, I developed a client portfolio and identified new prospects for this leading global provider of quality first-party data sourced from consumer and business professional surveys. I designed customized comprehensive strategies leveraging online, mobile, and social media research methods to achieve client objectives and exceed expectation. I created quotes and delivered contract documentation within aggressive timeframes.• Generated $2.4M in gross revenues for 2015 to achieve 117% of quota versus average achievement of 89.2% by peers.• Managed and developed accounts valued at $10K to $4M in annual revenue.

Plano, Tx

In this role, I led six-members of the Global Key Accounts team in end-to-end management of multiple projects. I collaborated in selection, training, onboarding, and development of new team members. I managed team schedules, performance reviews, and expense reimbursements. • Drove generation of over $2M in revenues between 2012 and 2014 through creation and introduction of upsell program with supporting training materials.• Guided execution of duties to achieve overall above-average customer satisfaction scores of 96% with four team members reaching ratings of more than 100% over two years by defining and monitoring team performance indicators (KPIs).

Plano, Tx

In this early career position, I directed a portfolio of multiple concurrent projects within a dynamic environment. I conducted market research and analyzed data to create statistical and key information reports. I engaged with clients to deliver project milestones and proactively address potential issues. • Led projects valued at more than $3M in annual revenue to completions within targeted time schedules and cost budgets.• Promoted from Project Coordinator to Project Manager after one year and Senior Project Manager in September 2011.