Sean Brown Email & Phone Number

Los Angeles, CA, US

Los Angeles, California, United States

• Leads digital strategy initiatives, driving the enhancement of data analytics capabilities and expanding activation services. The role oversees the standardization of data acquisition processes, manages data.
• Steers vendor partnerships and procurement in market research and data sectors, enhancing collaboration.
• Work with senior executives to drive brand growth through strategic data science initiatives.
• Maximize ROI, ROAS, and LTV using behavioral datasets and advanced modeling techniques.
• Implement customer-centric strategies for personalization, data governance, and digital transformation.
• Contribute to enterprise-wide innovation and new product development with cross-functional teams.

Toronto, Ontario, Canada

• Subject matter expert for brand lift, media measurement, creative testing, connected data, and audience activation across media, agency, corporate, and market research channels.
• Evaluated integrations with connected data partners including LiveRamp and Neustar. Led partnership with Omnicom to create innovative research products used across all OMG agencies.
• Created Dynata Activate, a module for Dynata’s DIY Insights Platform that allows customers to build on-demand audiences for media targeting based on panelist profile and survey data.
• Leveraged relationship with TransUnion to cover all transfer fees, saving Dynata more than $100,000 in LiveRamp costs in 2021.
• President’s Club Award winner 2020 & 2021: recognized as one of Dynata’s top salespeople at 147% of goal in 2020 and 122% in 2021 performance.○ Selected by Disney Home Entertainment and Disney+ as preferred activation.

Toronto, Canada Area

• I designed strategies and tactics for managing and developing assigned agencies, brands, and teams. I identified prospect business needs and requirements while demonstrating product offerings to rank, measure, and.
• Drove growth of major beer brewer account from $50K to more than $1M.
• Created client-specific programs based on identified goals, desired insight information, and scoping requirements to meet client performance expectations and achieve 90%+ client retention rate.
• Identified relative owned and earned data of prospects based on analysis of social media content.

Toronto, Canada Area

• For this prior role, I controlled project scheduling, monitoring, and delivery for the Client Development, Data Quality, Insights, and Production groups. I delivered consulting reports addressing best practices.
• Engaged with senior executives to combine capacity planning with project completions and costs to develop diverse reports and conduct research.
• Designed and introduced freemium pricing strategy to drive North American market share growth among pro sports teams in multiple leagues.
• Reduced labor requirements from four hours to 10 minutes with process for automating reports.
• Led daily stand-up meetings for eight-member cross-functional team and four direct reports to deliver 100% of assigned projects on schedule.

Plano, TX

• While holding this position, I developed a client portfolio and identified new prospects for this leading global provider of quality first-party data sourced from consumer and business professional surveys. I designed.
• Generated $2.4M in gross revenues for 2015 to achieve 117% of quota versus average achievement of 89.2% by peers.
• Managed and developed accounts valued at $10K to $4M in annual revenue.

Plano, TX

• In this role, I led six-members of the Global Key Accounts team in end-to-end management of multiple projects. I collaborated in selection, training, onboarding, and development of new team members. I managed team.
• Drove generation of over $2M in revenues between 2012 and 2014 through creation and introduction of upsell program with supporting training materials.
• Guided execution of duties to achieve overall above-average customer satisfaction scores of 96% with four team members reaching ratings of more than 100% over two years by defining and monitoring team performance.

Plano, TX

• In this early career position, I directed a portfolio of multiple concurrent projects within a dynamic environment. I conducted market research and analyzed data to create statistical and key information reports. I.
• Led projects valued at more than $3M in annual revenue to completions within targeted time schedules and cost budgets.
• Promoted from Project Coordinator to Project Manager after one year and Senior Project Manager in September 2011.