Senior Director, Abc Affiliate Marketing
New York, New York, United States
• Affiliate Marketing: Leadership of team providing a steady stream of assets and opportunities to 213 ABC Stations• Pandemic Leadership: improved morale and cohesion of team during work-from-home era• Marketing Double Agent: implement Network priorities, but also "voice of the stations" internal liaison to ABC Entertainment, ABC News and ESPN on ABC• Collaboration with all major broadcast ownership groups, including: ABC O&O, Sinclair, Scripps, Nexstar, Tegna, Hearst, Cox, Gray• ABC Brand Refresh: planned and executed conversion of all Station co-logos to incorporate new ABC logo (2022)• ABC Baseline Exchange: oversee execution of daily promo plan across all Affiliate Stations (11 spots/day; 3,300+/annually, $85M media value)