VisionPoint Marketing exclusively serves higher education clients providing web services, branding, measurement & analytics, and integrated marketing solutions to drive student enrollment and learning outcomes.

• Head of Marketing for a Dallas-based startup developing a mobile app for the housing industry and providing real estate-related products and services• Senior Leadership Team member contributing to overall business strategy with consumer feedback and insights, market research, and competitive analysis• Lead the Marketing team supporting ZYYAH and its subsidiary companies in brand development and positioning, marketing communication, and B2B/B2C offline and digital customer acquisition strategies• Manage external agency partners providing Creative, Media, and Public Relations services • Marketing Lead on a cross-functional team managing the engagement and collaboration across Product, Technology, and Business Operations teams

• Senior Marketing business owner who led the digital marketing strategy, operations, and performance for higher education institutions within Adtalem's Medical & Healthcare vertical• Senior Leadership Team member within the Digital Center of Excellence, Adtalem's internal Digital Marketing department, responsible for managing the department budget and operations, people management and development, and marketing service and innovation• Defined the annual budget and operational plans including investment strategy, tactical execution, and performance KPIs and benchmarks to effectively manage ROI, profitability, and revenue as well as efficiency and effectiveness of people and internal resources• Liaison to the Technology and Analytics departments ensuring digital operations, technology infrastructure, analytics, and data and systems integration support Marketing activity and performance management• Managed digital marketing strategy and activity across Paid Media, Website/UX, SEO/CRO, Social Media, Email and Marketing Automation to drive awareness, lead generation and cultivation, and student conversion to achieve enrollment goals• Served as Marketing Analyst providing digital performance and conversion data analysis, website analytics, KPI pacing and trend reports, and competitive and gap analysis of digital channels to inform data-driven decisions

[Brand Experience]• Digital Marketing Director accountable for developing data- and performance-driven digital marketing strategies to achieve company objectives and revenue goals, utilizing in-depth marketing experience (paid, earned, owned) and a passion for digital technologies to drive eCommerce sales and conversion• Developed strategy, budget proposal and oversight, and managed team of Media Buyers and Digital Specialists to execute digital media campaigns that drove brand awareness and engagement, product trial, and eCommerce sales• Served as Marketing Analyst providing digital performance and conversion data analysis, website analytics, KPI pacing and trend reports, and competitive and gap analysis of digital channels to identify points of parity, differentiation, and white-space opportunities to ensure market share growth and develop forward-thinking ideas and solutions rooted in data• Owned the Roger CPA Review website and accountable for developing and providing oversight of the website’s Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO) strategies and goals to increase site's organic traffic and revenue growth• Directed Digital Advertising strategy and performance across all paid search and paid social platforms (Google Ads, Bing, YouTube, Facebook, LinkedIn) managing marketing budgets to ensure positive ROI, spend efficiency, and conversion• Worked closely with various internal/external teams to ensure consistency through all digital marketing channels and to identify, manage, and deliver services such as: the design & deployment of marketing strategy, messaging, creative, and campaign and brand management• Liaison to the Technology department managing the operations and data infrastructure to support the Marketing department's business goals including managing website development and CMS (Drupal & WordPress), guiding the selection of tools and software, and managing the Marketing data needs of the company CRM (SalesForce)

[Agency Experience]• Senior Marketing Communications Analyst managing the go-to-market launches, day-to-day marketing operations, and retention and growth strategies for a portfolio of non-profit, higher education academic partners• Marketing Lead on a cross-functional business unit account team managing the engagement and collaboration across internal teams and external clients and vendors to provide high-quality account and client management, marketing service, leadership and strategy• Responsible for the marketing strategy, budget planning and oversight, and performance management of integrated marketing campaigns that drove awareness, lead generation and cultivation, and student conversion to achieve enrollment goals for managed degree programs• Developed data-driven creative and media strategies that paired brand ambition with consumer motivations and behaviors through analysis of market research and trends, consumer insights, performance metrics, and web analytics and engagement • Defined the annual budget and operational plans including investment strategy, tactical execution, and performance KPIs and benchmarks to effectively manage ROI as it related to profitability and revenue as well as related to efficiency and effectiveness of people and internal resources• Managed a multi-channel team of Media Buyers and Digital Specialists who executed strategies to meet the marketing and budget spend goals, maintained the health of assigned accounts, and implemented strategic action-oriented solutions that mitigated issues to achieve desired results• Directed a team of Marketing Managers and Creative staff responsible for the development of all marketing materials and communication and for ensuring the brand and program accuracy and compliance on behalf of assigned clients

[Brand Experience]• Directed the marketing, brand activation, and consumer engagement activity in the Midwest region for a premium, new-age beverage product including ownership of the Chicago market • Created the integrated marketing plans and regional strategies to build local-market brand awareness, secure retail partner distribution, and drive consumer engagement and trial to generate product demand and sales• Built the annual, regional budgets including headcount and resource projections and managed overall execution including P&L, marketing performance reports, and product sales against established goals• Developed experiential marketing strategies and managed event sponsorship activations which reinforced the brand’s premium product positioning, created natural opportunities for consumer product trial, and inspired memorable brand experiences and engagement• Established thought-leader relationships and managed strategic partnership activity within the Food & Hospitality, Arts & Culture, Fashion & Beauty, Music, and Collegiate audience verticals• Collaborated seamlessly with third-party agency partners to identify opportunities to amplify regional activity success stories nationally via PR and social media channels.• Supported the internal and distributor sales teams by creating sales-enabling programs and marketing materials for local and regional retail partners that drove increased product sales, incremental product displays, competitive retail pricing, and new retail partner acquisition • Managed a field marketing team creating consumer communication plans, data collection and reporting procedures, and defined key performance indicators and standard operating procedures for brand representation

[Agency Experience]• Tenured agency leader responsible for a diverse client portfolio of varied sizes ranging from regional and national accounts and with consumer goods and retail to non-profit and education accounts• Primary account contact who managed day-to-day communication, client relationship, marketing strategy and service, and ongoing progress and performance reports for projects of assigned accounts• Consulted on brand marketing and demand generation strategies that heightened brand awareness and increased consumer acquisition and cultivation including experiential and event sponsorship campaigns to annual, multi-channel marketing communication strategies and plans• Led the development of campaign strategy and creative assets from concept to execution collaborating with internal marketing teams, managing third-party production vendors, and maintaining oversight of client standards and budget and timeline integrity• Developed campaign budgets and operational strategies for client programs and supervised overall execution including P&L management, quality assurance and direction, and marketing performance reports• Managed national and regional marketing programs including oversight of headquartered account staff, collaboration with internal cross-functional teams, and supervision of regional field marketing teams directing program strategies, outlining goals, and managing performance• Compiled consumer insights and engagement, campaign KPIs, and benchmark data to report performance against goals and budget and resource spend demonstrating effectiveness, key learnings, return on investment, and to assess future opportunities• Identified opportunities in which to leverage client and network relationships and program successes to secure continued business and build new and future partnership and business development opportunities

[Brand Experience]Bruce worked as the Illinois Sales Representative for the Diamante del Cielo account, launching the brand to the Chicago market. Upon joining the company, he served as the liaison between the headquarter and local marketing teams focusing sales efforts within the Spanish-speaking and alternative markets. He excelled quickly and advanced to organizing the efforts of three regional distributors across Illinois to drive sales and increase brand visibility within each market. As part of his efforts to build brand awareness and drive volume, he organized, coordinated, and managed customized programming of multiple retailers overseeing a team of field brand ambassadors to execute and recap market activity.