Bruce Ortiz, Csm Email & Phone Number

Chicago, IL, US

Raleigh, North Carolina, US

Raleigh, North Carolina, US

Raleigh, North Carolina, US

VisionPoint Marketing exclusively serves higher education clients providing web services, branding, measurement & analytics, and integrated marketing solutions to drive student enrollment and learning outcomes.

Rockwall, TX, US

• Head of Marketing for a Dallas-based startup developing a mobile app for the housing industry and providing real estate-related products and services
• Senior Leadership Team member contributing to overall business strategy with consumer feedback and insights, market research, and competitive analysis
• Lead the Marketing team supporting ZYYAH and its subsidiary companies in brand development and positioning, marketing communication, and B2B/B2C offline and digital customer acquisition strategies
• Manage external agency partners providing Creative, Media, and Public Relations services
• Marketing Lead on a cross-functional team managing the engagement and collaboration across Product, Technology, and Business Operations teams

Chicago, Illinois, US

• Senior Marketing business owner who led the digital marketing strategy, operations, and performance for higher education institutions within Adtalem's Medical & Healthcare vertical
• Senior Leadership Team member within the Digital Center of Excellence, Adtalem's internal Digital Marketing department, responsible for managing the department budget and operations, people management and development.
• Defined the annual budget and operational plans including investment strategy, tactical execution, and performance KPIs and benchmarks to effectively manage ROI, profitability, and revenue as well as efficiency and.
• Liaison to the Technology and Analytics departments ensuring digital operations, technology infrastructure, analytics, and data and systems integration support Marketing activity and performance management
• Managed digital marketing strategy and activity across Paid Media, Website/UX, SEO/CRO, Social Media, Email and Marketing Automation to drive awareness, lead generation and cultivation, and student conversion to.
• Served as Marketing Analyst providing digital performance and conversion data analysis, website analytics, KPI pacing and trend reports, and competitive and gap analysis of digital channels to inform data-driven.

Dallas, Texas, US

• [Brand Experience]
• Digital Marketing Director accountable for developing data- and performance-driven digital marketing strategies to achieve company objectives and revenue goals, utilizing in-depth marketing experience (paid, earned.
• Developed strategy, budget proposal and oversight, and managed team of Media Buyers and Digital Specialists to execute digital media campaigns that drove brand awareness and engagement, product trial, and eCommerce sales
• Served as Marketing Analyst providing digital performance and conversion data analysis, website analytics, KPI pacing and trend reports, and competitive and gap analysis of digital channels to identify points of.
• Owned the Roger CPA Review website and accountable for developing and providing oversight of the website’s Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO) strategies and goals to increase site's.
• Directed Digital Advertising strategy and performance across all paid search and paid social platforms (Google Ads, Bing, YouTube, Facebook, LinkedIn) managing marketing budgets to ensure positive ROI, spend.

London, GB

• [Agency Experience]
• Senior Marketing Communications Analyst managing the go-to-market launches, day-to-day marketing operations, and retention and growth strategies for a portfolio of non-profit, higher education academic partners
• Marketing Lead on a cross-functional business unit account team managing the engagement and collaboration across internal teams and external clients and vendors to provide high-quality account and client management.
• Responsible for the marketing strategy, budget planning and oversight, and performance management of integrated marketing campaigns that drove awareness, lead generation and cultivation, and student conversion to.
• Developed data-driven creative and media strategies that paired brand ambition with consumer motivations and behaviors through analysis of market research and trends, consumer insights, performance metrics, and web.
• Defined the annual budget and operational plans including investment strategy, tactical execution, and performance KPIs and benchmarks to effectively manage ROI as it related to profitability and revenue as well as.

Burbank, California, US

• [Brand Experience]
• Directed the marketing, brand activation, and consumer engagement activity in the Midwest region for a premium, new-age beverage product including ownership of the Chicago market
• Created the integrated marketing plans and regional strategies to build local-market brand awareness, secure retail partner distribution, and drive consumer engagement and trial to generate product demand and sales
• Built the annual, regional budgets including headcount and resource projections and managed overall execution including P&L, marketing performance reports, and product sales against established goals
• Developed experiential marketing strategies and managed event sponsorship activations which reinforced the brand’s premium product positioning, created natural opportunities for consumer product trial, and inspired.
• Established thought-leader relationships and managed strategic partnership activity within the Food & Hospitality, Arts & Culture, Fashion & Beauty, Music, and Collegiate audience verticals

Chicago, Illinois, US

• [Agency Experience]
• Tenured agency leader responsible for a diverse client portfolio of varied sizes ranging from regional and national accounts and with consumer goods and retail to non-profit and education accounts
• Primary account contact who managed day-to-day communication, client relationship, marketing strategy and service, and ongoing progress and performance reports for projects of assigned accounts
• Consulted on brand marketing and demand generation strategies that heightened brand awareness and increased consumer acquisition and cultivation including experiential and event sponsorship campaigns to annual.
• Led the development of campaign strategy and creative assets from concept to execution collaborating with internal marketing teams, managing third-party production vendors, and maintaining oversight of client standards.
• Developed campaign budgets and operational strategies for client programs and supervised overall execution including P&L management, quality assurance and direction, and marketing performance reports

[Brand Experience]Bruce worked as the Illinois Sales Representative for the Diamante del Cielo account, launching the brand to the Chicago market. Upon joining the company, he served as the liaison between the headquarter and local marketing teams focusing sales efforts within the Spanish-speaking and alternative markets. He excelled quickly and advanced.

Bachelor Of Arts (Ba), General Studies, Marketing

Completed 39 Credits

Completed 48 Credits