Mary Webster Email & Phone Number

Raleigh, North Carolina, United States

From day one, I hit the ground running, making an impact not only on the creative department, but also on the whole organization through:-Working closely with the Director of Project Management and other key leadership to overhaul internal agency processes for greater efficiency and clarity of roles following the RACI model.-Working with the Director of Strategy to implement a one-page creative brief that is centered on an insight-driven SMIT (we're not selling x, we're selling y).-Bridging cross-functional divides to ensure that the creative team is actively contributing to CRM and CRO efforts. -Planning and leading, along with the Creative Director and Director of Design, team building retreats for creative department.-Developing the agency's first proofreader role, including being highly-involved in all steps within the search and hiring process, as well as working closely with the Director of Project Management to develop a proofreading workflow process and sell it in across the agency prior to the new proofreader's arrival.-Mentoring other writers to help further develop their talent.-Partnering with and providing creative direction to other writers as we develop concepts that remain on-strategy while eliciting an emotional response from audiences (I may have made the client cry in at least one creative presentation).-Acting as agency producer for video production on our more complex and nuanced video concepts (including managing the bid process and discovery calls through award and production) while also being a key creative rep for communicating the overall creative vision to our production partners.-Maintaining full visibility into all writers' project and PTO schedules (both on-staff and freelance) to ensure workload balance and coverage at all times.-Continuing to carry my own writing workload, including most of the Brand Platform copy work being done at the agency plus concept development and copywriting across an array of deliverables.

Raleigh-Durham, North Carolina Area

Yet again, freelance proved to be the best education out there. Here are some of the highlights of my second stint as a free agent:-Deepening my knowledge and experience with social content creation (paid and owned), including writing multiple monthly social calendars for various brands on a recurring basis. -Creating a multi-phased email campaign for one of the most prestigious public universities in the world that takes into account the journey prospective students (as well as their families) are on, from encouraging them to complete the admission process to helping them prepare for university life even before they step on campus to engaging with them long-term to ensure their success. -Driving strategy, writing comprehensive brand platforms, and helping guide full rebrands. -All the wacky, one-off projects that are so much fun, like coming up with flagship store brand activation ideas for the Champion x Hasbro capsule collection and ghost-blogging for creative superstars.-Continuing to deepen my industry experience in tech (so much tech...), travel and tourism, higher ed, and banking and finance, while also developing experience with the telecomm, transportation, real estate, and textile industries.-Writing everything with a voice that is authentic, relatable, enjoyable, and most of all, true to the brand.

Raleigh-Durham, North Carolina Area

During my time at Clean, I was promoted from Senior Copywriter to Associate Creative Director. Some of my accomplishments include:-Growing my discipline within the agency from one copywriter (me) to a team of four full-time copywriters and a full-time proofreader.-Carrying a full copywriting workload while providing creative direction to junior teams, being a member of several winning pitch teams and internal initiatives, and managing four employees.-Helping the agency build its portfolio and expand its work to include broadcast commercials and experiential stunts.-Leading presentation skills and production training workshops for the benefit of the creative department.

Greensboro/Winston-Salem, North Carolina Area

For nearly seven years, I enjoyed an immensely fulfilling freelance writing career. During this time, I not only added to my roster of category and client experience, but also expanded upon the kinds of services I offered, including:-Partnering with agencies to become a temporary face of their client team (pitching, concepting, and even presenting to their clients) or working behind the scenes when there was more work than their staff could cover.-Partnering with other freelance professionals to perform one-time creative projects as well as full-blown pitches and integrated marketing efforts.-Working directly with clients' in-house creative services teams or marketing departments.-Expanding the services I offered by drawing upon my Journalism background to write feature-length articles, advertorials, blogs, and other specialty pieces, which included performing interviews and research.-Helping perform research, planning, strategy, and positioning projects for a variety of clients.

Greensboro/Winston-Salem, North Carolina Area

At Mullen, I gained additional experience in the Financial Services category, among others, writing radio, print, and outdoor campaigns for Wachovia and Wachovia Investors Services. I also had the opportunity to work on a positioning assignment for Walgreens, which laid the groundwork for the positioning exploratories I've embarked on as a freelancer.

Greensboro/Winston-Salem, North Carolina Area

I was afforded many wonderful opportunities at Trone, including:-Learning my craft and growing as a writer, as a member of a creative team, and as a holistic and strategic thinker.-Writing for all kinds of media, from print, radio, and tv to websites, mobile billboards, and even a children's coloring book.-Becoming a valuable and dependable member of the team throughout all stages of the process, from pitch to production.-Working on a variety of consumer and B2B brands, including adidas kids, Healthtex, Quick-Step Flooring, Century Furniture, Jefferson-Pilot Financial, Duke Comprehensive Cancer Center, and Novartis Animal Health.