Darron Bunt Email & Phone Number

Worcester, Massachusetts

• Developed and implemented new social media strategy for Worcester State: Created a content matrix and overall posting plan to reflect the strategic imperatives of marketing and communications, as well as short-, mid-, and longer-term goals for all accounts. Refinements resulted in a 20% increase in social media followers and a 40% increase in engagement between 2019 and 2020. • Rebuilt and successfully executed Worcester State’s in-house multi-channel digital advertising: Developed multi-channel strategy for in-house advertising. The campaign created in 2020 generated 3x the click rate and 2.1x the number of clicks vs. 2019 campaign run by an agency – on only 9% of the spend. • Improved efficacy of drip campaigns to nurture prospective student leads: Conceptualized and wrote copy for drip emails to prospective students. Redesign of 10-step email inquiry campaign resulted in 22% increase in open rate compared to previous year.

Edmonton, Canada Area

• Developed revenue-generating strategies: Designed, promoted, and subsequently introduced a new provincial merchandise program. By its third year, the program generated over $200k in yearly sales and annual revenues of over $35k. • Combined mixed-methods research, innovation, and consensus-building to advance high performance soccer in Alberta: Reintroduced high performance competition to winter soccer season by conceptualizing, pitching, and implementing a new 7v7 Boardless provincial championship program. Launched in 2019, the tournament increased overall winter season championship participation by 25%. In 2018, advocated for and garnered association approval to restructure provincial championships leading to nationals. Changes both doubled the number of teams participating and restored competitive equity, resulting in 80% blowout games.• Advocacy work: Successfully advocated for soccer’s inclusion in the Alberta Winter Games by researching and developing a feasibility study for soccer’s inclusion, and facilitating the creation of the infrastructure necessary over three games cycles (six years) before soccer’s first year of inclusion in 2020.• Project management: Planned and executed complex projects with interdependent and overlapping parts, including the successful management of all facets of 96 annual provincial soccer tournaments, bi-annual multi-sport games, and yearly national championships. First individual associated with a provincial association selected to lead the on-site oversight of a national tournament.

• Combined mixed-methods research, innovation, and consensus-building tor rebuild the competition structure and framework for ringette provincial championships in Alberta. Using analytics, participant data and individual feedback, developed and refined a completely revised competition structure and all associated documentation for provincial championships. Formulated specifically for ringette, this unique framework equalized opportunities for teams to compete to qualify for Provincials and has fostered greater competitive equity during the tournament proper. Approved in 2014, this framework is unlike the qualification process used by other winter sports in Alberta and continues to be used presently.• Conceptualized, planned and launched the Ringette Alberta Challenge program: developed an innovative program for U14 athletes to expose girls to a high-performance environment. The event is now in its tenth year and has played a crucial role in increasing high performance participation in the sport of ringette in Alberta by over 40%.

Edmonton, Canada Area

• Redesigned association's digital communications strategy and online presence (website and social media).• In absence of Executive Director (October 2010 to February 2011), took over management of $650k operating budget, resulting in 20% decrease in expenses.

• Master’s research on media discourse and advertising production resulted in two publications, five conference presentations, and Queen Elizabeth II master’s scholarship, granted to only 10% of students.

Edmonton, Canada Area

Ma, Cultural Studies

Ms, Data Analytics And Computational Social Science

Bah, Sociology

Bphe (Distinction), Sociology - Sport