Product: Ad Platform & Marketing API- Developed custom data visualization tools and datasets to enhance data exploration, resulting in a 40% improvement in resolving global customer-reported issues at TikTok.- Collaborated with VIP Independent Software Vendors (ISVs) and TikTok's Business Partners to ensure smooth API integration and troubleshoot technical problems.- Daily tasks involved using HTML, SQL, APIs, and HTTP protocols through tools like Postman and internal systems.- Led the transformation of issue management processes, transferring 85% of issue categories to the vendor team, freeing up 30% of the Global Specialist's time to focus on high-impact projects.- Worked closely with Product Marketing (PMM) and Product Management (PM) teams, leveraging data-driven insights to support successful product launches and enhance SLA/Customer Satisfaction.- Led initiatives to provide product insights, shaping strategic roadmaps for product feature improvements and documentation enhancements.- Collaborated with cross-functional teams to enhance products by leveraging data analysis of top issue categories and customer feedback. Built a specialized dashboard linking three datasets to highlight ticket revenue impacts, leading to a 15% reduction in customer tickets and unlocking significant ad spending.

Analytical & Technical Impact: Ads Delivery & Targeting- Minimize exploits & resolved technical issues that block millions of ad spend by leveraging SQL/Presto queries - Experience with data-driven attribution, cross-device measurement, conversion, advanced analytics features.- Liaised with senior stakeholders for the development of a training program that improves the efficiency of company-wide product onboarding program- Acted as main POC for the primary knowledge resource for product service and used my knowledge to raise process and or procedure improvement opportunities - Analyze marketing campaign performance to explain what happened and why. Provide insights to help improve campaign executionsProduct Analysis & Improvement- Lead cross-functional process to develop and implement solutions to improve client support turnaround by 80% - Developed the Knowledge Base documentation for Ads Targeting product taxonomy/tags for both Tier 1 & Tier 2 analyst- Extensive analysis & research to produce effective internal documentation that explains the technical complexity of the advertising algorithm of Facebook geared towards a non-technical reader My primary role as an analyst is to make quantitative/qualitative analysis into each case that we handle. We make sure that we identify critical trends and any irregularity within the delivery and/or targeting system of Facebook. I helped unblocked millions of ad spend and helped stopped widespread issues from occurring by critically analyzing large data sets using SQL/Presto/HIVE.

I have been working in Delivery & Targeting team at Facebook via Accenture. We analyze different cases and help optimize solutions for Facebook's high tier clients. We triage cases leveraging internal tools using SQL / Presto queries to help us provide solutions, strategies and escalate potential widespread issue/bugs that affects millions of users & advertisers. We maximize value for advertisers by spending their ad budgets smoothly and delivering their ads to the most relevant audience, and at the same time, minimize impacts of any exploits.

Responsible for Marketing strategy & analytics to drive e-commerce sales- Mentor and develop marketing analytics staff to build functional capabilities around customer segmentation, marketing campaign effectiveness, sales, and traffic reporting- Launched marketing strategies by leveraging attribution, pixel, A/B tests through digital advertising ecosystemSummary:-Founded and scaled-up operations to deliver the Solar Light Industry (patent pending) product to thousands of households, creating greater access to versatile solar light solutions. - Oversaw daily operations and all activities of independent contractors, including copywriters, graphic designers, web developers, and virtual assistants. - Garnered valuable experience in sales and leadership, as well as press release, influencer, and Facebook Ads marketing. - Utilized MailChimp, Milkshake, Lead Pages, and Slack to deliver seamless operations.Kickstarter link: https://www.kickstarter.com/projects/heliohub/worlds-most-versatile-and-portable-solar-motion-li

- Performed various administrative duties while reporting directly to the Dean. - Participated in planning and executing numerous school programs and activities.- Managed and maintained database sheets for professors and faculty members across all departments.