In this role, I leveraged my decade of large-agency performance marketing experience to develop the Paid Search practice and team within a relatively new media arm of Prophet Brand Strategy.My chief achievements include:- Led SEM strategy across a variety of mature B2B advertisers, including Bitsight, Planful, Verily Life Sciences, and Emory University.- Codified Paid Search best practices into strategy and execution, as well as budget-keeping and reporting.- Onboarded our small and mighty agency into Google's Accelerated Growth partner program and to major Search management tool Search Ads 360.

I empower young professionals to get off auto-pilot so they can have confidence in the direction they're heading.I partner with media agencies and small businesses to improve employee retention rates, develop stronger leadership, and increase productivity leading to profitability.

In this role, I acted as a West Coast office lead, managing client relationships with Hulu, Amazon, GoPro, Behr, Nintendo, and Columbia Sportswear. I led award-winning Paid Search and Paid Social strategies for these clients and managed a group of 18 during that time.My chief achievements include: - Led development and management of Paid Search and Social strategy across multiple clients with combined yearly budgets over $100 million. - Awarded 'Leader of the Year' by Reprise in 2019; awarded 'Best Use of Data' by the US Search Awards for Hulu SEM strategy in 2020; awarded 'Team of the Year' by MSFT Ads in 2018 servicing the Hulu business. - Achieved 9+ agency referral scores across all clients, often citing my teams’ strong execution, intelligent strategy proposals, and effective communication. - Developed strategy to defend brand keywords for Hulu, producing significant monthly savings and earning the US Search Awards’ Best Use of Data. - Built a platform privacy overview and preparedness gameplan to educate and future-proof GoPro's and First Republic Bank's websites and digital media. - Created an incremental value testing roadmap for Hulu's SEM program, including a test design and optimization plan that was enabled throughout 2020 and led to overall media efficiencies. - Launched agency ‘performance team,’ improving productive communication and cross-platform optimization between paid social, search, and programmatic channels for e-comm/retail clients. - Drove relevant and effective Google and MSFT product adoption among internal teams to unlock savings and opportunity for the agency, as well as modernize clients’ tactical plans. - Delivered multiple successful new business pitches, weaving core performance craft knowledge into compelling stories.

In this role, I acted as the central point of contact for the Hulu business (one of the largest OTT streaming brands in the world) and led my 10-person team to successfully execute SEM and deliver on the client's aggressive sign-up goals. - My team was shortlisted for the Google Partner Awards for our work on Hulu.

In this role, I led strategy and execution for Hulu's SEM program, delivered performance reports/business reviews, and was responsible for day-to-day deliverables. - My team won the Account Team of the Year award from Microsoft Ads.

In this role, I onboarded the Hulu business, led the initial SEM audit and optimization strategy, and helped achieve substantial subscriber growth and find media efficiencies in the first quarter of management. - I grew the Paid Search budget by 160% year/year due to my novel keyword expansion builder and optimization strategy. - My team won Best Search Campaign award in the Entertainment category of the DRUM Search Awards.

In this role, I led client management, SEM execution and strategy of prominent Merck brands: Keytruda, Gardasil, Pneumovax, and Zostavax.

In this role, I focused on in-platform optimization decisions, including ad copy testing, bid strategy updates and implementation, ad scheduling and activation.

In this role, I built keyword strategies and wrote ad copy for OTC pharma brands, including Lotrimin, Claritin, and Coppertone. I also onboarded the FDA client and built the SEM strategy for The Real Cost ad campaign, messaging to pre-teens about the dangers of tobacco use.

In this role, I assisted a small marketing team with proofreading, content creation, and organic social media and email, as well as the editorial team by reviewing, organizing, and responding to cold literary submissions.