Appointed to the sales & marketing leadership role for this upscale 87 acre mountain resort, conference center, sporting reserve and spa. Systematically launched a re-branding campaign to elevate this resort to a fresh NEW modern appeal, launched a NEW Chetola.com website, developed new taglines, style guides, marketing initiatives and cautiously shifting into a more digital footprint, restructured a NEW proactive sales team, re-directed the focus on lead generation process for improved accountability & results, and established well needed industry specific standard operating procedures. 27% YOY lift in group business. Successfully opened a Charlotte, NC satellite sales office designated to drive financial results through a robust B2B corporate meetings and events platform. Implemented a new revenue management structure, and launched an aggressive data mining project to best determine our customer base, and then applied new marketing strategies to grow revenue.

Business Development TEAM; April 2014Dedicated to prospecting and lead generation, contributing to incremental revenue growth. We are well trained in the art of prospecting and use proven best practices to master the art of finding quality leads. Our goal is to become a “Trusted Advisor” with each prospect, which establishes the qualifying process of identifying NEW accounts that we can share with our field based sales partners so that they can advance the sale and onboard new accounts. We are dedicated our to "Expanding our Revenue”Reach 4 Rewards Lead System Guru; August 2013 - PresentA robust lead entry system, designed to capitalize on the powerful group of nearly 700 Hotels and 4000 associates in the field, targeting simple, meaningful conversations with guests that morph into sales leads, that are then qualified by our regional teams and business development group.Resulting in $20 Million Dollars of incremental revenue.Sales Deployment TEAM; July 2012 - April 2014We strive to build up our sales teams by providing consistency in sales activity across regions and fostering the adoption of common processes, best practices and to ultimately achieve SUCCESS!Providing timely, flexible support to sales teams in pre-determined regionsConduct direct sales, training and coaching to assist the market team with Sales success; Providing analytical reviews, and feedback to grow hotel revenue by holding stake holders accountable; engage in select markets that need temporary support due to chronic underperformance, temporary demand shortfalls, property renovations, or initiatives requiring additional sales resources.

Managed day to day operations and every internal discipline including, reporting, sales, risk management, operations standards and procedures, accounting and human resources for a collection of 8 Hotel Properties Including3 Holiday Inn Express’s, Candlewood Suites Comfort Inn, Motel 6, Knights Inn & Independent. Maintained all franchise relationships with Choice, IHG and Wyndham. New hotel development, from land acquisition to franchise presentation and acceptance.

Coordinated all proactive sales efforts for a group of 3 hotels in the NC Region. Including Wyndham Garden RTP, Holiday Inn’s Charlotte Airport & University City. Managed a team of 10 sales managers and 3 Catering managers plus admin staff.

Full Service Hotel – Charlotte NC 617 Rooms 50,000 Sq. Feet of Meeting Space. Effectively managed sales growth and inspired a team 15, sales manages, catering conventions services and administrative staff around a challenging situation of a hotel under contract for sale to a new owner. Was able to maintain a positive and growing 13 month rolling trend despite physical unrenovated facilities. Many of the individuals on this team have moved their careers upwardly into General Managers, and Directors of Sales.

Managed properties in the Charlotte University Area, including Residence Inn, Courtyard, Townplace Suites & SpringHill Suites.Was able to grow over 85 NEW local accounts for these hotels using an effective and aggressive push on scheduling account presentations & appointments.

Launched a resurgence of Three Properties including a Holiday Inn, Holiday Inn Express & Hampton Inn all located in Statesville NC. Created a shared service approach to the sales effort and streamlined the effectiveness and role responsibility for each member of our team.