Content Marketing Lead
Riverside, California, United States
Riverside Game Lab is an eccentric arcade/bar located in the heart of Downtown Riverside. It is a fun and engaging spot for locals, tourists and your avid video game player. I coordinated with them to increase overall foot traffic of their brick and mortar location with the use of marketing campaigns, public outreach and E-Sports tournaments, and engaging more with demographics within the region to stimulate organic growth. As Digital Media & Marketing Coordinator, I:Coordinated with owner to increase public outreach and in-store sales through various marketing tactics. Created in-store signage updates and promotional posters, in addition to working with bartenders to establish a better sense of menu development (this involve launching new craft beverage menus with specialty cocktails every month). Consulted with owner and bartenders for themed event nights in-venue (premiere parties, new machine arrivals, new tournaments, etc). Promoted in-venue E-sports tournament events and collaborated with sponsors and other organizers to bring a greater aesthetic to the events. Managed company social media accounts (Instagram, Facebook, Twitter) by posting custom-made graphics and photography on a weekly basis, engaging with the audience, and addressing any concerns or dedicated messages. Provided periodic updates to company website.