Bryan Smith Email & Phone Number

Lead a team that manages advertising, lead qualification and sales enablement for GEODIS Americas.

Nashville, TN

Consulting with organizations to build and commercialize new businesses and develop innovation strategies to drive portfolio diversification & revenue growth.

- Oversaw innovation strategy, operating model and venture building consulting scope with work in every phase of the innovation lifecycle (Ideation, business model development, market testing, business acceleration & scale)- Directed business development & account management leadership within a broad range of industries (Software, Insurance, Energy.

Nashville, Tennessee, United States

- Built & Managed a Product Team of 12 across Product Management, Field Operations & Customer Support. Product Teams are responsible for P&L and developing all stages of commercialization from business case development/incubation to acceleration and scale.- Drove innovation of new to the world solutions businesses across light vehicle portfolio (Tire &.

- Built & launched intelligent tire business model for fleets currently generating sales revenue.- Collaborated within a small executive team to deliver a powerful piece of work in the Bridgestone Mobility Strategy and help launch the Bridgestone Mobility Lab at Bridgestone's engineering center in Akron, OH- Guided non-pneumatic / airless tire business.

Nashville, Tennessee, United States

- Directed marketing activation for 2018 Olympic Winter Games. Managed program costs of $7M and delivered against key TV & digital media objectives with 542M impressions. - Delivered social media & digital marketing campaigns that that drove efficiency and engagement on par with Rio 2016 activation with 5X the social investment.- Led retail merchandising.

Nashville

- Guided overarching Bridgestone brand communication strategy, branding, execution & budget totaling over $30M annually.- Led a marketing campaign across all media channels including TV, digital, and print and received an individual President’s Award for driving strong brand health metrics and reaching record sales in 2017.- Developed a new content.

- Managed the product launches for number Bridgestone products (All-season, winter, fuel efficiency etc.); Bridgestone Ecopia EP422 Plus tire, which sold over 2.1M units in 2015.

- Launched first Jack Daniel’s seasonal extension in the US market, Winter Jack; Grew business from one launch market to be scaled nationally securing executive leadership buy-in and delivered $5.6M in profit in 2014.- Led Jack Daniel’s Sinatra Select US launch ($150/bottle), which included a multi-pronged event, retail and bar/restaurant marketing.

- Established a weekly reporting process and an Excel dashboard that described $16M in trade funds with an analysis of dollars spent by brand and incremental revenue on merchandising programs- Facilitated ideation between Marketing, Sales and a print marketing agency to create a brand volume ranking board that incentivized account teams to reach 80% all.

Nashville, TN

- Produced business plan to improve Customer Relationship Management (CRM) system that included an ROI analysis uncovering an estimated annual cost savings of $80K by automating inefficient processes- Proposed an upgrade of CRM system and an increase in CRM user licenses by 154% to a multi-departmental leadership team; recommendations were implemented in.

Richmond, VA

- Oversaw customer relationships, scheduled timelines and monitored budget forecasts on projects delivered to large government organizations with individual contract values of up to $50K- Presented contract proposals to senior clients based in Virginia localities, was awarded 3-year contracts worth over $100K in total revenue

Dallas, TX

Interfaced with cross functional teams for organizational performance and financial analysis projects with 15 government localities across Florida and Texas

Master Of Business Administration - Mba, Marketing

Activities and Societies: Executive Board Member - Student Government

Bachelor Of Arts - Ba, Economics

Activities and Societies: Member of the UVA Volunteer Organization, Madison House