Bryan Smith Email & Phone Number

Lead a team that manages advertising, lead qualification and sales enablement for GEODIS Americas.

Nashville, Tn

Consulting with organizations to build and commercialize new businesses and develop innovation strategies to drive portfolio diversification & revenue growth.

- Oversaw innovation strategy, operating model and venture building consulting scope with work in every phase of the innovation lifecycle (Ideation, business model development, market testing, business acceleration & scale)- Directed business development & account management leadership within a broad range of industries (Software, Insurance, Energy, Financial Services etc.)- Spearheaded speaking engagements on-stage and in webinars across large vendor summits & organizations including Global Corporate Venturing & Innovation Summit, Innovation Leader and the Institute of Innovation in Large Organizations

Nashville, Tennessee, United States

- Built & Managed a Product Team of 12 across Product Management, Field Operations & Customer Support. Product Teams are responsible for P&L and developing all stages of commercialization from business case development/incubation to acceleration and scale.- Drove innovation of new to the world solutions businesses across light vehicle portfolio (Tire & vehicle subscriptions, mobile service & a repair & maintenance marketplace).- Led Service-as a-Subscription portfolio from the business case development phase to being on track to hit nearly $10M in annual recurring revenue in 2022.- Directed Bridgestone startup investment and strategic partnerships in mobile repair & maintenance businesses.- Spearheaded SaaS licensing agreement to deploy startup mobile repair & maintenance software for Lube Mobile (Australia).

- Built & launched intelligent tire business model for fleets currently generating sales revenue.- Collaborated within a small executive team to deliver a powerful piece of work in the Bridgestone Mobility Strategy and help launch the Bridgestone Mobility Lab at Bridgestone's engineering center in Akron, OH- Guided non-pneumatic / airless tire business model development & commercialization approach in partnership with dedicated team

Nashville, Tennessee, United States

- Directed marketing activation for 2018 Olympic Winter Games. Managed program costs of $7M and delivered against key TV & digital media objectives with 542M impressions. - Delivered social media & digital marketing campaigns that that drove efficiency and engagement on par with Rio 2016 activation with 5X the social investment.- Led retail merchandising programs with Bridgestone Retail Operations (BSRO) & affiliated retail partners to deliver Bridgestone Olympic in-store. BSRO & Bridgestone affiliated retailers activated the Bridgestone’s Olympic partnership for 3 additional months longer than Rio 2016. Retail work included 5 months of in-store awareness messaging intended to drive customer engagement around Bridgestone’s Olympic partnership. Promotions on key tire patterns (Blizzak & Ecopia) & a BSRO specific “Meet an Olympian” social promotion.

Nashville

- Guided overarching Bridgestone brand communication strategy, branding, execution & budget totaling over $30M annually.- Led a marketing campaign across all media channels including TV, digital, and print and received an individual President’s Award for driving strong brand health metrics and reaching record sales in 2017.- Developed a new content creation process for Bridgestone by successfully integrating a new production partner, StudioNow, leading to over $1M+ in content produced in a manner that much more efficiently than by previously possible. This process led to a one of our highest scoring Millward Brown TV concepts on record for the DriveGuard archer demonstration.- Managed 4 annual retail consumer tire promotions with multimillion dollar annual budgets. Led significant enhancement to promotional messaging by gaining buy-in with Legal executive leadership teams to approve taking on the business risk “up to $100” promotional messaging for seamless customer messaging.

- Managed the product launches for number Bridgestone products (All-season, winter, fuel efficiency etc.); Bridgestone Ecopia EP422 Plus tire, which sold over 2.1M units in 2015.

- Launched first Jack Daniel’s seasonal extension in the US market, Winter Jack; Grew business from one launch market to be scaled nationally securing executive leadership buy-in and delivered $5.6M in profit in 2014.- Led Jack Daniel’s Sinatra Select US launch ($150/bottle), which included a multi-pronged event, retail and bar/restaurant marketing campaign that delivered $2M in US brand profit.- Directed Jack Daniel’s gift pack strategy from brief to final package execution leading the Design, Purchasing, Production & Packaging Teams to create 5 to 6 gift packs annually; won a gold medal in a design packaging competition.- Graduated from the 2014 Jim Stengel Young Marketers Academy at the Cannes Lions Festival of Creativity as one of two representatives nominated from Brown Forman’s Young Leadership to attend.

- Established a weekly reporting process and an Excel dashboard that described $16M in trade funds with an analysis of dollars spent by brand and incremental revenue on merchandising programs- Facilitated ideation between Marketing, Sales and a print marketing agency to create a brand volume ranking board that incentivized account teams to reach 80% all commodity volume (ACV) for Pedigree Dentastix

Nashville, Tn

- Produced business plan to improve Customer Relationship Management (CRM) system that included an ROI analysis uncovering an estimated annual cost savings of $80K by automating inefficient processes- Proposed an upgrade of CRM system and an increase in CRM user licenses by 154% to a multi-departmental leadership team; recommendations were implemented in July 2011

Richmond, Va

- Oversaw customer relationships, scheduled timelines and monitored budget forecasts on projects delivered to large government organizations with individual contract values of up to $50K- Presented contract proposals to senior clients based in Virginia localities, was awarded 3-year contracts worth over $100K in total revenue

Dallas, Tx

Interfaced with cross functional teams for organizational performance and financial analysis projects with 15 government localities across Florida and Texas

Master Of Business Administration - Mba, Marketing

Activities and Societies: Executive Board Member - Student Government

Bachelor Of Arts - Ba, Economics

Activities and Societies: Member of the UVA Volunteer Organization, Madison House